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What do you do if your work-life balance is suffering in the trade show industry?

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The trade show industry is dynamic and demanding, often requiring long hours and extensive travel that can take a toll on work-life balance. If you find yourself struggling to maintain equilibrium between your professional responsibilities and personal life, it's crucial to take proactive steps to address the issue. By recognizing the signs of imbalance, setting clear boundaries, prioritizing self-care, leveraging technology, seeking support, and considering a career shift if necessary, you can work towards achieving a more sustainable and fulfilling work-life balance in the trade show industry.

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1 Recognize Signs

If your work in the trade show industry is encroaching on your personal life, it's vital to recognize the signs early. You might feel constantly fatigued, miss important family events, or notice that your health is deteriorating. These are clear indicators that your current work-life balance isn't working. Acknowledging these signs is the first step in making a change. It's important not to brush them off as just part of the job; instead, see them as signals that it's time to reassess and adjust your approach to work.

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John Burback
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I had a trade show to attend a few years back. I had my son’s Championship football game to coach. It was a crossroads in my career, because it was such a big opportunity to network. I choose the thing that would impact my family. I attended the game and watch 16 boys work harder than they ever have. I will never forget that compared to the work trip. I realized a long time ago as a coach sometime my impact to these kids are much more than I could imagine. Work should be important but, not when it affects you home life.

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2 Set Boundaries

Setting boundaries is essential for maintaining a healthy work-life balance, especially in the trade show industry where the lines can blur. Determine what hours you are willing to work and stick to them as much as possible. Be assertive in communicating these boundaries to colleagues and clients. Remember, it's okay to say no to requests that infringe on your personal time. By doing so, you're not only protecting your well-being but also setting a standard for how others perceive and respect your time.

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Lisa Kinskey, CDMP

Marketing and Partnership Manager at Getida
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Clearly communicate to your needs to your family and friends. We spend so many consecutive hours being "on" at trade shows that it can be easy to feel emotionally exhausted, in addition to physically exhausted. Do your best not to schedule social events for a few days after you return to give yourself time to adjust to "normal life". Block off your work calendar for the day after returning home so you can catch up. You'll have emails to respond to, new connections to follow up with, and everyday responsibilities piled up from time away from your desk. Best practice is to block your calendar and set your Slack to "Do Not Disturb" so you can get caught up quickly.

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3 Prioritize Self-Care

Self-care is not a luxury; it's a necessity for anyone in the trade show industry. This means allocating time for activities that rejuvenate you physically, mentally, and emotionally. Whether it's exercise, hobbies, or spending time with loved ones, make these activities non-negotiable in your schedule. Prioritizing self-care helps prevent burnout and ensures you have the energy and enthusiasm needed to excel both at work and at home.

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Lisa Kinskey, CDMP

Marketing and Partnership Manager at Getida
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Bring your refillable water bottle. Tradeshows and conferences nearly always have refillable water stations for attendees. Dehydration can lead to dizziness, headaches, and sleepiness, impacting your performance at the tradeshow and your overall health. Try and eat right. Of course, you can't have the exact same diet on the road as you do at home, but do your best to mimic that with what's available in provided lunches and restaurants. Prioritize sleep! While you may feel pressure to stay until the last minute of the Happy Hour and be the first to breakfast, remember that to show up for your clients and your team, you must first show up for yourself. This will help you readjust to normal life when you return home.

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4 Leverage Technology

Technology can be a double-edged sword in the trade show industry, but when used wisely, it can greatly improve work-life balance. Use project management tools and apps to streamline tasks and stay organized. Embrace virtual meetings to cut down on unnecessary travel. Automate repetitive tasks where possible. While technology should not dominate your life, it can be a powerful ally in freeing up time for yourself and your family.

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5 Seek Support

Don't hesitate to seek support if you're struggling with work-life balance in the trade show industry. This could mean delegating tasks to team members, hiring an assistant, or discussing flexible work arrangements with your employer. Support can also come from networking with peers who may have strategies to share. Remember, asking for help is not a sign of weakness; it's a strategic move towards a more balanced life.

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6 Career Shift

Sometimes, despite your best efforts, the trade show industry may not align with your work-life balance goals. In such cases, consider a career shift within the industry. Explore roles that are less demanding of your time or that offer more flexibility. This could mean transitioning to a different aspect of trade shows or finding an employer who values and actively supports work-life balance. A career shift can be challenging, but it may provide the equilibrium you're seeking.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your work-life balance is suffering in the trade show industry?

1

2

3

4

5

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7

1 Recognize Signs

2 Set Boundaries

3 Prioritize Self-Care

4 Leverage Technology

5 Seek Support

6 Career Shift

7 Here’s what else to consider

Trade Shows

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What do you do if your work-life balance is suffering in the trade show industry?

1

2

3

4

5

6

7

1 Recognize Signs

2 Set Boundaries

3 Prioritize Self-Care

4 Leverage Technology

5 Seek Support

6 Career Shift

7 Here’s what else to consider

Trade Shows

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