What do you do if your website isn't generating enough leads for your business?

If your website isn't generating enough leads for your business, consider optimizing your website for lead generation by improving your call-to-action (CTA) placement and messaging, offering valuable content or incentives in exchange for contact information, optimizing your landing pages for conversions, and exploring different traffic sources or advertising channels to drive more targeted visitors to your site.

If the budget can allow it, I'd suggest a consultation with an agency that does SEO. If chosen correctly, the work they do can pay itself and you can assign a team member to assist them so he can learn 'some' ropes. However SEO also requires a good looking page, so if Inbound if what you're looking for, a strategy that covers all your online presence may be required.

The first problem to solve is getting traffic to your website. Assuming you have sufficient traffic, and it's just not converting to leads, ensure the content on your website is not too self-focused, but also contains insightful and value-add content for your audience. Ensure your website contains "why change / why do something different?" content in addition to "why you?" Additionally balance your value-add content with plenty of free resources, articles, and practical tips, in addition to select gated resources. And when leveraging gated resources, be light on the information you require - name, company name, and email address, or just name and email address. Less is more.

Remove the things you don't need and create targeted landing pages designed specifically to capture leads. These focused pages should eliminate distractions and guide visitors toward a single, clear call to action (CTA). Craft CTAs that are impossible to ignore! Use strong verbs and action-oriented language to tell visitors exactly what you want them to do, whether it's "Download Your Free Template Now" or "Get Your Free Session Today." Don't settle for average! Regularly analyze the performance of your landing pages and CTAs.

This is a very useful tool that can be used almost everywhere, even through a QR code at an event. Use automation to set a task for one of your sales reps to reach out and nurture incoming leads. Also try and gather at least a web page in the form so you can use it to craft personalized messages.

Honestly, if you’re not getting any leads from your website you should question your expectations first. Too many business owners expect their website to attract customers on its own, like an attractive storefront in busy high end shopping district. When in reality their website is about as visible as a tiny basement shop in a residential area. If your website isn’t bringing in any leads, check for traffic first. If you have a lot, optimize the site. If you don’t, consider spending your time and money on advertising, trade shows, or any other marketing activity that actually gets your business in front of potential buyers.

Some products do not sell on their own. A nice website, über SEO and a great social presence may not be enough to feed your funnel, so consider your average revenue per client so you can try to get an outbound sales rep to get more business and find more leads.