What do you do if your Web3 self-promotion efforts are falling flat on social media?

Start by revisiting your self-promotion goals in the context of Web3. Are you aiming to showcase your expertise, attract clients, build partnerships, or grow your network? Define clear, actionable objectives that align with your overall career or business goals in the Web3 space. Example: If your goal is to attract clients for your blockchain consulting services, your self-promotion efforts may focus on highlighting case studies, success stories, and client testimonials.

Re-visit the purpose of the Web3 project? What is it trying to answer or solve. You can leverage platform tool to increase engagement and obtain insights on what questions to answer. More importantly, be open and transparent. You community wants to be part of the journey not just end user / product.

In Web3, content is king. Ensure that your social media content is informative, relevant, and valuable to your audience. Share insights, industry news, project updates, and thought leadership pieces that showcase your expertise and provide value to your followers. Example: Create educational content on emerging Web3 trends, such as decentralized finance (DeFi) protocols, non-fungible tokens (NFTs), or decentralized autonomous organizations (DAOs), and how they impact various industries.

Networking is the key to expanding your reach and influence in the Web3 ecosystem. Connect with industry peers, thought leaders, and influencers, and explore opportunities for collaboration and mutual support. Participate in online forums, join blockchain-related communities on platforms like Discord or Telegram, and attend virtual events and conferences to network with like-minded individuals in the Web3 space.

Regularly assess the performance of your self-promotion efforts on social media using analytics tools provided by the platforms. Pay attention to engagement metrics, audience demographics, and content effectiveness, and use this data to refine your strategy and make informed decisions. Example: Use tools like Google Analytics, Twitter Analytics, or LinkedIn Insights to track key metrics such as engagement rate, reach, and click-through rate, and adjust your content strategy accordingly based on the insights gathered.

One of the best and most crucial ways to remain online and make sure people do not forget you online is to make sure that you show up. Make it consistent, not just continous. Consistency on your part is a mindset, very similar that off an entrepreneur. Content creation is a must, whether you hire someone or create yourself, make sure you maintain the quality and standards that the audience you desire to build requires. Do not forget your field. Web3 community has to be the base of your engagement, content and approach strategies, whether you share anecdotes, ideas, opinions, or your stories.

This is a fighter's field, I've been in the space since Bitcoin was something you could go to jail for... now look at us as industry. Resilience is the key.