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What do you do if your video production audience's preferences are constantly changing?

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Navigating the ever-evolving landscape of video production can be a challenging endeavor. As a content creator, you're tasked with the responsibility of not only capturing your audience's attention but also maintaining it amidst their changing preferences. This dynamic requires a proactive and adaptive approach, ensuring that your video content remains relevant and engaging. The key to success lies in understanding your audience, experimenting with new trends, leveraging feedback, staying flexible, and ultimately, being prepared for ongoing evolution in viewer tastes and expectations.

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Nicholas S. Stewart

?? Holistic Sleep Coach: Mindfulness, Sleep Science, & Peak Performance Methods to Maximize Sleep Benefits & Energy ? |…

1 Stay Informed

To keep pace with a changing audience, you must stay informed about current trends and preferences. This means regularly conducting market research, analyzing viewer data, and keeping an eye on what's popular in the broader media landscape. By understanding what content resonates with your audience, you can tailor your video production to meet their evolving tastes. This doesn't mean chasing every trend, but rather discerning which ones align with your brand and message to keep your content fresh and relevant.

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Ronit Thakur

Founder, Be Rolling Media | Empowering Brands with Engaging Visual Storytelling & Video Marketing Strategies | Schedule Your Free Problem Call
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Stay ahead of the curve by staying informed about current trends and audience preferences. Conduct regular market research, analyze viewer data, and monitor broader media trends. By understanding your audience's interests, you can tailor your video production to meet their evolving tastes while staying true to your brand. Focus on trends that align with your message to keep your content fresh and relevant

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2 Engage Directly

Direct engagement with your audience is crucial for understanding their shifting preferences. Utilize social media platforms, surveys, and comment sections to encourage viewer feedback. This interaction not only provides valuable insights into what your audience enjoys but also fosters a sense of community and loyalty. By actively listening and responding to feedback, you demonstrate that you value their opinions, which can help guide your video production decisions and content strategy.

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Ronit Thakur

Founder, Be Rolling Media | Empowering Brands with Engaging Visual Storytelling & Video Marketing Strategies | Schedule Your Free Problem Call
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Prioritize direct engagement with your audience to grasp their evolving preferences. Utilize social media, surveys, and comment sections to encourage feedback and interaction. This not only offers valuable insights into audience preferences but also builds a sense of community and loyalty. By actively listening and responding to feedback, you demonstrate value for their opinions, guiding your video production decisions and content strategy effectively.

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3 Experiment Often

Don't be afraid to experiment with new formats, styles, or content types to see what resonates with your audience. A/B testing can be particularly helpful; by creating two versions of a video with slight variations, you can gauge viewer preferences based on engagement metrics. Remember that experimentation is about learning what works and what doesn't, so even if a video isn't a hit, it's an opportunity to refine your approach.

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Nicholas S. Stewart

?? Holistic Sleep Coach: Mindfulness, Sleep Science, & Peak Performance Methods to Maximize Sleep Benefits & Energy ? | Author: "Sleep Fitness: the Top Ten Sleep Facts that Matter" ??
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I used video early on with LinkedIn to use our opportunity to PARTNER with others. This is easy and less stressful, shows you don't have to be like the partner to contribute, and gives you some support as you get started. Plus, it's FUN to present with another person. Enjoy!

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Ronit Thakur

Founder, Be Rolling Media | Empowering Brands with Engaging Visual Storytelling & Video Marketing Strategies | Schedule Your Free Problem Call
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Embrace experimentation in your video production journey. Explore new formats, styles, and content types to discover what resonates with your audience. A/B testing allows for valuable insights by comparing engagement metrics between different versions of a video. Remember, experimentation is about learning and refining your approach, even if a video doesn't perform as expected.

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4 Adapt Quickly

When you identify a shift in preferences, it's essential to adapt your video production strategy quickly. This might mean altering your content calendar, investing in new equipment or software, or even rebranding. The ability to pivot and embrace change is a significant asset in the fast-paced world of video production. Keep in mind that adapting doesn't mean losing your brand identity; it's about evolving it to maintain relevance with your audience.

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5 Leverage Feedback

Feedback is the compass that can guide your video production through the changing seas of audience preferences. Encourage viewers to share their thoughts on your content and take their criticisms and praises seriously. Analyze comments, reviews, and direct messages to understand what viewers are looking for and how they perceive your videos. This information is invaluable for making informed decisions about future content and ensuring that your videos align with audience expectations.

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Nicholas S. Stewart

?? Holistic Sleep Coach: Mindfulness, Sleep Science, & Peak Performance Methods to Maximize Sleep Benefits & Energy ? | Author: "Sleep Fitness: the Top Ten Sleep Facts that Matter" ??
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There is nothing better than getting direct feedback. For example, I had no idea how I would come across on video posts or podcast guest appearances. Still, I keep a little reading on public speaking, which is always in the mix, so I evaluate these videos with criteria I've learned if I don't get it from the audience. For example, I know I need to PAUSE after a bit, speak SLOWER, and ask more QUESTIONS to improve, but that feedback stings and energizes me to make these improvements!

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6 Prepare for Evolution

Finally, accept that change is constant and prepare for the evolution of audience preferences as an ongoing process. This means being flexible in your content planning and production processes, as well as staying educated about emerging video technologies and storytelling techniques. By anticipating change and being ready to adjust your approach, you'll be better equipped to keep your content engaging for your audience, no matter how their tastes evolve.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nicholas S. Stewart

?? Holistic Sleep Coach: Mindfulness, Sleep Science, & Peak Performance Methods to Maximize Sleep Benefits & Energy ? | Author: "Sleep Fitness: the Top Ten Sleep Facts that Matter" ??
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This is one of those "be yourself" points. For example, I wanted to get an E-Course out ASAP for people before my book dropped. One day, I turned the camera on, got personal, and previewed the course. I never planned it, rehearsed it, or used keywords. I just ran the tape, stayed personal, and focused, and many people who saw it all were VERY POSITIVE about the tone. Little did they know, the secret was hidden, BE YOURSELF!

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What do you do if your video production audience's preferences are constantly changing?

1

2

3

4

5

6

7

1 Stay Informed

2 Engage Directly

3 Experiment Often

4 Adapt Quickly

5 Leverage Feedback

6 Prepare for Evolution

7 Here’s what else to consider

Video Production

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What do you do if your video production audience's preferences are constantly changing?

1

2

3

4

5

6

7

1 Stay Informed

2 Engage Directly

3 Experiment Often

4 Adapt Quickly

5 Leverage Feedback

6 Prepare for Evolution

7 Here’s what else to consider

Video Production

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