What do you do if your value proposition isn't standing out to potential employers?

One of the most difficult things we can do, is demonstrate our value proposition ourselves. Having an expert branding specialist who can ask you the right questions, align you to the market, and WOW potential employers by creating STRONG ALIGNMENT for you, is an investment that can't be understated. The one mistake I see so many women make is not taking credit or really standing up for their value because they are trying to do it alone. Get help to stand out and impress, you are worth it!

Hopefully, you have identified and truly listened to your target audience to what outcome they want - not the services they want - but the Actual OUTCOME. This will provide you (the seller of goods and services) the plan of action and milestones you can outline for the process you are offering to your client or customer.

If my value proposition isn't standing out to potential employers, refine it by emphasizing unique skills and experiences tailored to meet the specific needs of the industry, while continuously seeking feedback and staying adaptable.

I rewrite resumes for my clients, but I ask questions in the initial discussion - did you want to apply for a position in the federal government or just the private sector or did you want to consider both? Some clients are 'old enough' that federal jobs are not really an advantage or option. Other clients are firmly in the "I only want to work in the private sector" camp. But about half my clients are curious enough to decide to explore both options, which adds to my service fees, but not so much it's a burden to the sale. One thing some sales people do too much of is 'talk.' They should listen, listen, listen, then ask permission to share what they can offer to the client versus

I determine what initial services I offer my clients, I offer them choices for 'levels' of services they wish to purchase based on their needs, financial capabilities, and/or goals. If a client needs to explore all options for my resume writing services, then I can illustrate the offerings, the pricing, and the full descriptions of what I DO for them. And, I always assure them they don't have to purchase all services at once, but one step (Stage) at a time, if that works best for them. This puts them in the 'driver's seat' for what they are trying to accomplish.

Your USP should be made clear to every single Hiring Manager when you apply. If you are not seeing the right results, i.e interviews and salary offers... then you need to rethink what you are putting out there. #1: Make sure your resume matches up with all your strengths that the company you are applying for needs. Furthermore, it is crucial that you don't just match keywords. Your USP is about experience, metrics, results. What are they and how does that match up with what companies are looking for now? #2: Your LinkedIn better be at the top of its game. This is a perfect place for you to garner attention, so make every section count.

If your value proposition isn't standing out to a potential employer, then you haven't understood the hiring managers need (which are rarely in the job description). You'll need to do more than you're used to and more than your competition to get better insight into an individual hiring manager's current needs. But once you do, and communicate this understanding in your resume and interviews, you'll stand head-and-shoulders over other job seekers.