What do you do if your user testing in UX Research lacks confidence?
User testing is a cornerstone of User Experience (UX) Research, providing invaluable insights into how real users interact with your product. But what happens when the results of these tests don't inspire confidence? It's a common concern that can stem from various factors, such as small sample sizes, unrepresentative participants, or unclear test objectives. Addressing these concerns is crucial for ensuring that the decisions you make based on user testing are reliable and will lead to an improved user experience.