What do you do if your transportation planning project lacks creativity?
When you're knee-deep in a transportation planning project, it's not uncommon to feel like the well of creativity has run dry. This is especially challenging given that transportation planning, the process of defining future policies, goals, investments, and designs to prepare for future needs to move people and goods to destinations, demands innovative solutions to improve efficiency, accessibility, and sustainability. If your project seems to be stuck in a rut, don't fret. There are strategies you can employ to inject creativity into your transportation planning efforts and steer your project toward a more imaginative and effective direction.