What do you do if your transferable skills aren't obvious to employers in a content strategy career change?

Ask yourself: "What skills a good content strategist should have how many of them do I have?" Behind every strong marketing team, there’s a content strategist with great skills. Someone who drives strategy for audience targeting, SEO, and promotion with the aim of achieving specific business goals. Someone with strategic thinking and the ability to communicate content ROI.

Any time you are making a career change adjusting how you relate your background is key. Focus on the business and the key skill sets within the job description. Align your experience to each skill with a few bullets the articulate your abilities. Try to relate in a way that that is understandable by someone not in your industry.

Analyze Your Work History ??Project Management Any experience where you've had to plan, coordinate, and execute projects. ??Audience Analysis Where you've needed to understand and segment your audience to tailor communication or products. ??Editorial Skills Experience in creating, curating, or managing content, whether written, visual, or multimedia. ??Research Any research activities that involved gathering insights, whether about market trends, customer feedback, or competitive analysis. ??Transferable Skills Communication Problem-Solving Analytical Thinking Creativity

FORGET transferable skills/experience for a moment... Content Strategy takes strong EMOTIONAL INTELLIGENCE and GOOD COMMUNICATION. If you're a Content Strategy and you've ever felt (or definitely, if you've ever been told) that you could improve on your soft-skills, communication style, expressiveness, written tone, etc, etc... FOCUS ON THAT FIRST. If nothing else, you'll present well. ??????

You know your skills, so adapt them. You should speak the same language as your potential boss - and her boss. That means understanding that the context of your work and value go beyond the immediate department (i.e., Marketing, Branding, etc.). It's rooted in business/commercial interests and requisite strategies. Ask the right questions. Message, touchpoint/channel, audience, desired response, measurement? Immediate needs of the clients/ stakeholders? How might the vision translate into day-to-day business strategy? What marketing tools and functions are required to execute on your content strategy? Can you build consensus/support within your department and beyond? Do you see how other departments can support your vision and strategy?

Treat it like learning a transferring to a job in a different country. Working in marketing in the USA is likely going to require the same skill set working in Japan, but you may not be able to use English terms and phrases to describe what you do. So you’ll need to understand how to communicate what you do in Japanese so that others can understand what you do. In foreign language, you get a tutor to help you learn the language. When it comes to pivoting to a different industry… you may need to consult with someone in that industry to help you learn how to communicate your skill set in a way that Industry will understand

Remember that it’s all about telling your story effectively. Highlight the experiences you’ve had and the skills you’ve acquired, and demonstrate how they apply to the role you’re pursuing. By doing so, you’ll stand out to potential employers and increase your chances of landing your next role in a new capacity.

To translate unusual skills effectively for acceptance, simplify concepts, focus on benefits, and showcase success stories. Tailor communication to audience priorities, provide evidence, and engage stakeholders. Be patient and persistent in your efforts.

Let your knowledge flow ?? - Identify skills: Pinpoint transferable skills like leadership and market research. - Translate skills: Showcase how these skills relate to content strategy, such as leadership for effective execution and market research for audience analysis. - Craft application materials: Align your resume and cover letter with content strategist expectations, emphasizing relevant experiences and skills in a concise manner.

You will have to build out a step by step process and articulate in a very simple and digestable form on LinkedIn using the various content types. (text, image, carousels, videos etc).

To get out of your comfort zone and start a journey into content strategy, you have to present yourself and your ambitions as a story of advancement and realization of your potential. However, the focus should be placed on remarkable experiences where adaptability, creativity, and problem-solving skills were illustrated, in no way they must refer to content strategy as a prior experience. a narrative showcasing skill refinement to convey readiness for the role succinctly. The use of this storytelling style is not only a means to attract but also to communicate your unique perspective and ability to bring fresh insights to the job, aligning with the main strategy of content creation.

Adaptability is key especially in content strategy. Content is all about adapting to your audience that you’re speaking to. We do it constantly in our everyday lives. We speak to a child, a friend and a colleague in different voices depending on the audience. Find subtle shifts you may have made but didn’t realize in your work environment and showcase how slight changes made you adapt accordingly.

You have to connect the dots. Be specific in describing how your unique set of skills and experiences have a direct correlation to what the employer is looking for. Cite examples of your work and tie them to how you could leverage the same type of methodology in crafting strategies that would resonate in a different capacity. Also, if you have ever had to shift gears in the past- such as jumping into a new industry- explain how you got up to speed quickly in the new area and how you can apply your learning methods from this past experience, going forward.

Highlight how successfully you've managed to communicate and convey different voices, brand messages, and ideas and bring them to the table to different audiences. This shows your resilience, flexible nature, and adaptability making you top choice for your employers in a new role.

You're right, transferable skills can be missed! To showcase adaptability for content strategy, highlight how you tackled changes in your previous role. For example, if you managed social media, mention how you adjusted your strategy when a new competitor emerged. Did you analyze their approach and adapt your content to stay competitive? This shows you can learn new trends and adjust plans quickly – valuable qualities for a content strategist navigating the ever-changing content landscape.

There is no limit to what you can showcase on your portfolio. You can work on a content strategy for imaginary projects, contribute to open source projects or intern. Platforms like Medium, Substack, and Hashnode can help you build a free portfolio.

Definitely building a portfolio can help to better show your skills as a content strategy, remember "what is not shown, is not sold!" ????

What is seen, is what sells ?? - Portfolio Essential: Recognize the importance of a portfolio for content strategists. - Start Creating: Begin developing content like trend analyses or sample calendars to showcase understanding. - Concrete Examples: Produce tangible samples illustrating skills and commitment. - Quality Counts: Emphasize the significance of high-quality work to demonstrate potential effectively.

Repurpose Past Projects with a Content Lens: Think about projects from previous roles (marketing, communications, project management) where you used writing, editing, or communication skills. Repurpose those projects with a content strategy focus. For example, did you manage a social media campaign? Create a case study highlighting your content planning, audience research, and content calendar development.

Remember that all the work you put into creating your portfolio can most likely be recycled when talking to potential employers. the foundation and knowledge is already there, now it’s about presenting you and your content in a way that is compelling or resonating with them.

Network in a way that makes sense to you. Connect with those you admire and want to learn from not just those you want something from. You'll gain insights and learn from their history, mistakes and successes. Ask for help.

Networking is always important but in order to have a successful connection, you must be genuine, build trust and be of service to others. People will remember and respect you for those professional interactions. Those will pay off down the line when you’re ready for a big opportunity, career advancement, or another connection.

Networking through industry events is a great way to meet experts and create opportunities to further your career. You only can do this by having your speech ready and your online business card ready. Be rememberable and be ready.

When your transferable skills aren't immediately obvious to employers in a content strategy career change I can relate that networking relentlessly becomes necessary. By actively engaging in networking events, online communities, and professional gatherings, you increase your chances of being noticed by relevant stakeholders. Engaging in conversations with professionals who are already working in the field can helps you gain insights that help you better position yourself for success in your career change. By building strong relationships with your network connections, you increase the likelihood of receiving referrals that can fast-track your career transition.

I work at a learning consultancy, and over the course of my 4 years of experience in the company, one of the terms I've heard most often is "lifelong learning," which refers to a lifestyle that keeps us always open to learning. It's not necessarily limited to formal courses; we can take advantage of every opportunity to learn, which in the learning field, we refer to as "micromoments." As I mentioned earlier, experimenting, making mistakes, and succeeding are excellent learning opportunities. In the content strategist field, continuous learning is fundamental.

With continuous learning, my take is simple, look for gaps. All the value in the world esists in the gaps. That means that your learning needs to be geared towards how to learn and how to develop knowledge and transferable skills.

Keep learning what you are interested in as much as what will give you the role you want. Commit to your own professional development - get qualified, take short courses, learn from others you admire. Keep learning.

Immerse Yourself in Knowledge: Dive headfirst into a treasure trove of educational resources, from immersive courses to enlightening webinars and captivating talk shows. Absorb the wisdom of industry experts, cultivating a vast repertoire of knowledge and skills to propel you towards success in the realm of content strategy.

be open for new sights and tools wich fits to your way of life, but do not overpace with everything new but be a role model for things wich worked well

Hey there intrepid respondents! If you thought this was a topic worth talking about, here's an idea: Ditch this insipid format and make a whole new post of your own. Wherever you like. And not at the behest of a demented AI. Now go be awesome. LinkedIn... We need to talk.

When there's a role transition opportunity, it's likely you won't have years of experience in the new role. And that's okay; you don't need to know everything, but just enough to get started. One other thing you can do is ask for an opportunity to prove yourself. If you're confident in your abilities that have yet to be identified, ask your superior for a chance to showcase the skills needed for the Content Strategy role through a 20% project. This is a side responsibility you can take on for a period of time to show how you would perform if you had the role full-time.

Consider your 'why'. Why are you looking for these roles? How do you use your skills to find the role you really want rather than looking for roles you've done before. Your 'why' helps you decide what you really want to do and why you want to do it. Is it money, promotion, change of direction, greater responsibility. Just considering these options helps open up more opportunities.

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