What do you do if your thought leadership is falling behind due to outdated technology?

It‘s all about catching attention, raising awareness and creating interest. But you compete with all the videos, animations and catchy pictures that get posted beside you. I propose two strategies: Focus on quality and communicate targeted (eg. by an exclusive newsletter) or use the AI tools available to fight back with visually appealing content.

As technology develops, so do too many cost options. You may well find that a "premium" price service last year is now available at lower cost - or entirely free. It follows that it is worth checking annually to see if you are able to upgrade your technology without any extra costs.

Copy with pride is a proven approach. Look what other thought leaders (also from other industries) are doing and mix and match the best approaches for your success. The communication style must match your personality but also reach your target audience.

Implement these changes gradually, and test the user experience to ensure a seemless interphase. You must also have a neutral person test the user experience and give you feedback, then make modifications accordingly. Providing short tutorial videos to answer the commonly asked question are very helpful.

Test, test, test before you finally embrace the new technology. The tech might not work properly, or you might not truly understand how to use it. So testing is essential before you cross the line into client-facing activities.

To revitalize thought leadership hindered by outdated tech, implement changes gradually: ? Prioritize: Identify the most impactful tools for upgrade (website, social media, analytics). ? Pilot: Test new platforms on a smaller scale (podcasting, video) to gauge effectiveness and audience response. ? Integrate: Gradually incorporate new tools into existing workflows, providing training and support for team adaptation. ? Measure: Track results and gather feedback to ensure the gradual implementation is enhancing your reach and impact.

Consider seeking feedback from thought leaders in your industry or niche who have successfully navigated similar technological transitions. Their insights and experiences can offer valuable guidance and inspiration as you modernize your own thought leadership approach. Additionally, stay open to experimentation and innovation, embracing emerging technologies that may not yet be mainstream but have the potential to revolutionize how you engage with your audience. Finally, remember that technological advancements are ongoing, so maintaining a mindset of continuous learning and adaptation will be key to staying ahead in the ever-evolving landscape of thought leadership.

First, here is what not to do (as it has relevance as well). Stop complaining about the technology and changes. No one is good at every new tool, and no one will like, use or need every new tool. Next, have patience. Worst case scenario, a short cut for that tool will be along tomorrow. If it affects your business - observe how a wide group of others in are utilizing it. Network and ask questions questions like: ‘Can you see a benefit to me?’ ‘Is there a simple way to get started?’ ‘What are the workarounds if I can’t understand this?’ ‘Do you think I could position the legacy way of doing this to my advantage?’ Try to remember most people find new tools cumbersome and frustrating. Try to see them as new worlds to explore.