What do you do if your team members disagree on the best approach to a digital strategy?

Facilitate Open Dialogue: Encourage team members to express their perspectives and concerns openly and respectfully. Foster a culture of constructive criticism and active listening to understand different viewpoints.

Identify Disagreement Source: -Understand differing goals, assumptions, or preferences. -Assess knowledge, experience, or skills disparities. -Address communication styles, personalities, or v-alues differences.

In such situations, I prioritize open communication and collaboration. By fostering an environment where team members feel heard and valued, we can leverage our collective expertise to find a solution that combines the best ideas and approaches. Through respectful dialogue and compromise, we can refine our digital strategy to ensure it aligns with our goals and maximizes our potential for success.

Seek Common Ground: Identify shared goals and objectives that both sides can agree on. Focus on finding common ground to build consensus and alignment around key aspects of the digital strategy.

Listen Actively and Respectfully: -Pay attention and ask questions. -Clarify points and summarize. -Acknowledge, appreciate, and validate. -Build trust and understanding.

Evaluate Options Objectively: Assess the merits and drawbacks of each proposed approach based on data, evidence, and past experiences. Encourage team members to present supporting arguments and rationale for their preferred strategies.

Share Your Perspective: -Be clear and concise. -Explain your views. -Support with reasons. -Stay open to learning. -Be receptive to feedback.

Seek Common Ground and Compromise: -Identify areas of agreement. -Be willing to give and take. -Aim for mutually acceptable solutions. -Foster collaboration and teamwork.

Make a Decision and Act: -Use transparent decision-making methods. -Communicate clearly and address concerns. -Assign roles and monitor progress closely.

En estos casos tiendo a apoyarme en criterios cuantitativos. Valorar los enfoques a partir de argumentos basados en datos es algo que me funciona: datos del mercado, competidores, público meta, análisis de casos u otros que sean relevantes para ayudar a tomar la decisión. La investigación de mercado es una herramienta fundamental. Probar los conceptos a través de técnicas cualitativas, cuantitativas e incluso hacer pruebas A/B, para determinar cuál enfoque será más atractivo para las audiencias.

Run a small test and see which performs better. I empower the teams I work with to disagree (the right way) and come up with new ideas. That is the secret sauce to growth. Challenge each other.