What do you do if your team lacks motivation to create a positive impact on society?

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Creating a positive impact on society is not only a noble goal, but also a source of competitive advantage and innovation for many businesses. However, it can be challenging to keep your team motivated and engaged in pursuing social impact, especially when they face obstacles, distractions, or competing priorities. How can you inspire your team to work with passion and purpose for a greater cause? Here are some tips to help you foster a culture of social impact in your team.

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Pallavi Mahajan

Oxford MBA | United Nations | Published Author | Chevening Scholar | Forté Fellow | TedX Speaker
Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager

1 Define your vision

The first step to motivate your team is to define your vision of social impact. What is the problem you are trying to solve, the change you want to create, or the value you want to deliver? How does your vision align with your business goals, values, and mission? How does your vision resonate with your team members' personal and professional aspirations? Communicate your vision clearly and frequently to your team, and invite them to share their feedback, ideas, and stories. Make sure your vision is inspiring, realistic, and measurable.

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Pallavi Mahajan

Oxford MBA | United Nations | Published Author | Chevening Scholar | Forté Fellow | TedX Speaker
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Revisit and clearly articulate the purpose and values of your organization or team. Share stories, data, and testimonials that highlight the tangible impact of your team's efforts on society. Create a supportive and inclusive work environment where team members feel valued, respected, and empowered. Establish clear and achievable goals that are aligned with your team's mission and values. Empower team members by giving them autonomy and ownership over their work. Invest in the professional and personal development of your team members. Recognize and celebrate achievements, both big and small. Acknowledge individual and team accomplishments, and express gratitude for their dedication to creating positive change.

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2 Set clear and meaningful goals

The next step is to set clear and meaningful goals for your team that support your vision of social impact. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be challenging enough to stretch your team's abilities and skills, but not so hard that they feel overwhelmed or discouraged. Goals should also be meaningful to your team, meaning that they understand why they are important, how they contribute to the vision, and what benefits they bring to themselves, the organization, and the society. Recognize and celebrate your team's progress and achievements, and provide constructive feedback and support when needed.

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3 Create a collaborative and supportive environment

Another step is to create a collaborative and supportive environment for your team, where they can work together, learn from each other, and help each other. Encourage your team to share their knowledge, skills, and resources, and to seek and offer feedback and advice. Foster a culture of trust, respect, and appreciation among your team members, and avoid blame, criticism, or micromanagement. Provide your team with the tools, resources, and training they need to perform their tasks effectively and efficiently. Empower your team to make decisions, take risks, and experiment with new ideas and approaches.

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Dianna Campbell

CEO & Chief Strategist | Fundraising Strategist, Partnership Development, Organizational Strategy, Operations, and Board Training!
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No matter the industry, creating an inclusive work environment where people feel heard, seen, and their opinions trusted is the most valuable commodity with any organization! And within that, to create a welcomed and intentional environment, that seeks opinions is paramount. Because, you can have an inclusive environment based on policies and HR guidelines but if it is not a part of the culture and in every managers onboarding, you will miss the great knowledge that your administrative support and back-end techies have about optimizing processes within the organization. Good ideas come from every single person in your organization, but they need a platform in order to share openly and willingly.

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4 Connect with your stakeholders and beneficiaries

A key step to motivate your team is to connect them with your stakeholders and beneficiaries, the people who are affected by or benefit from your social impact. Invite your stakeholders and beneficiaries to share their perspectives, needs, expectations, and feedback with your team, and to co-create solutions with them. Show your team the real-life impact of their work, and the difference they make in the lives of others. Highlight the positive stories, testimonials, and outcomes that result from your team's efforts. Acknowledge and thank your stakeholders and beneficiaries for their support and collaboration.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Organizar reuniones con miembros de la comunidad afectada para comprender sus necesidades directamente. Personalmente, he experimentado cómo estas interacciones pueden revitalizar el sentido de propósito y renovar la motivación del equipo.

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5 Encourage personal growth and development

The final step is to encourage your team's personal growth and development, and to help them find fulfillment and satisfaction in their work. Provide your team with opportunities to learn new skills, explore new interests, and pursue new challenges that relate to your social impact. Support your team's career aspirations, and help them identify and achieve their professional goals. Recognize and reward your team's performance, contribution, and potential, and offer them incentives and benefits that align with their values and preferences. Show your team that you care about them as individuals, and that you respect their work-life balance and well-being.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Implementar programas de capacitación y mentoría para ayudar a los miembros del equipo a desarrollar nuevas habilidades y alcanzar sus metas individuales. Mi propia experiencia muestra que cuando las personas se sienten apoyadas en su crecimiento personal, están más comprometidas con el impacto social.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Reconocer y celebrar los logros del equipo, incluso los peque?os, para mantener alta la moral y reforzar la conexión con la misión. En mi experiencia, el reconocimiento público y las muestras de gratitud son fundamentales para mantener la motivación y el compromiso del equipo.

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What do you do if your team lacks motivation to create a positive impact on society?

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1 Define your vision

2 Set clear and meaningful goals

3 Create a collaborative and supportive environment

4 Connect with your stakeholders and beneficiaries

5 Encourage personal growth and development

6 Here’s what else to consider

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