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What do you do if your target audience's preferences are shifting in social selling?

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In the dynamic world of social selling, staying attuned to your target audience's changing preferences is crucial. As their interests and needs evolve, your approach must adapt swiftly to maintain engagement and sales momentum. This means being vigilant about trends, open to feedback, and ready to pivot your strategy to align with their new expectations. Understanding this shift is not just about observing; it's about actively listening and responding with agility. Your success in social selling depends on how well you can anticipate and meet the changing demands of your audience.

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Brad Eather

Helping Business Sell on Social | Strategic EGC for Project Sales Teams | ???Podcast Host | ?? See my featured.
Gaurav Mehrotra

CEO @ Karma Digitalz | Helping Agency Founders Scale With a Predictable Pipeline Using "Content-Driven Connections" ???…
Joe Breider, DBA

Aviation | Aerospace founder led sales can be tough, you don’t have to face it alone. Enhance your revenue with sales…

1 Recognize Change

To keep up with your audience's shifting preferences in social selling, you must first recognize that a change is occurring. This involves monitoring social media interactions, analyzing engagement metrics, and staying informed about industry trends. By keeping a close eye on these indicators, you can identify patterns that suggest a shift in interests or behavior. Once you've acknowledged this change, you can begin to strategize on how to adapt your social selling tactics to better resonate with your audience's updated preferences.

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Brad Eather

Helping Business Sell on Social | Strategic EGC for Project Sales Teams | ???Podcast Host | ?? See my featured.
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Recognise the change, seek feedback and gain insights as to why and then inject your personal perspective and professional expertise into the conversation to steer them toward a solution, establish yourself as ahead of the curb expert and attract more customers.

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Gaurav Mehrotra

CEO @ Karma Digitalz | Helping Agency Founders Scale With a Predictable Pipeline Using "Content-Driven Connections" ??? Backed by AI Tech, CRM Integration & Email Nurture ?
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Recognizing change in your audience's preferences is crucial for staying relevant in social selling. - Monitor Engagement: Regularly track social media interactions and engagement metrics to spot emerging trends. - Analyze Patterns: Identify shifts in behavior and interests by examining data and industry trends. - Adapt Strategies: Revise your social selling tactics to align with the evolving preferences of your audience. By staying vigilant and adaptable, you can ensure your social selling efforts remain effective and resonate with your target audience. You got this!

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Joe Breider, DBA

Aviation | Aerospace founder led sales can be tough, you don’t have to face it alone. Enhance your revenue with sales consulting. Committed to cost-effective AI SDR and AI BDR. #SalesConsulting #FounderLedSales ??
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Identify patterns that suggest a shift in interests or behavior. Once you've acknowledged this change, you can begin strategizing how to adapt your social selling tactics. Consider leveraging AI-powered social selling tools Analyze content from thousands of sources to identify relevant content for your audience's current interests Allow salespeople to easily share curated content and track what resonates with each customer Position salespeople as subject matter experts by sharing the latest trends Having salespeople share targeted, relevant content can increase engagement rates and deal sizes, and hitting sales quotas when audience preferences shift.

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Bea Goddard

Social Account Manager @Citypress. (ex-THG)
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Start by closely monitoring your audience’s behavior and engagement through analytics tools to identify emerging trends. Diversify your content strategy by experimenting with different formats and platforms to see what resonates best. Engaging with micro-influencers can also help tap into niche markets and foster genuine connections. Stay informed about new social media features and platforms, like the growing trend of live shopping or the rise of new platforms. Embrace flexibility and continual learning to stay ahead of changes in the digital landscape.

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2 Gather Insights

Once you've noticed a change in your audience's preferences, it's essential to gather as much information as possible. Engage with your audience through social media polls, surveys, and direct conversations to understand their new needs and preferences. Analyze their responses and look for common themes or requests. This direct feedback is invaluable as it provides a clear direction for how you can tailor your social selling approach to better align with your audience's changing desires.

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Joe Breider, DBA

Aviation | Aerospace founder led sales can be tough, you don’t have to face it alone. Enhance your revenue with sales consulting. Committed to cost-effective AI SDR and AI BDR. #SalesConsulting #FounderLedSales ??
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It's essential to gather as much information as possible. Be data-driven in understanding your audience's new preferences by analyzing: Web analytics on content consumption patterns Sales engagement data on what drives opens/responses Customer research on changing needs/behaviors Use those insights to adapt your content strategy, channels, and cadences for more personalized, relevant outreach.

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3 Adjust Content

Adapting your content is key when responding to shifts in your audience's preferences. This might mean changing the tone, topics, or even the platforms you use to communicate with them. It's important to be creative and flexible in your content creation, ensuring it appeals to your audience's current interests. Relevancy is crucial in social selling; by ensuring your content is aligned with your audience's preferences, you can maintain their engagement and trust.

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Joe Breider, DBA

Aviation | Aerospace founder led sales can be tough, you don’t have to face it alone. Enhance your revenue with sales consulting. Committed to cost-effective AI SDR and AI BDR. #SalesConsulting #FounderLedSales ??
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It's important to be creative and flexible in your content creation. Leverage AI models to predict outcomes at different customer journey stages based on changing data. Continually update predictions as new audience behavior patterns emerge to guide your sales/marketing shifts.

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4 Engage Proactively

Proactive engagement is vital when dealing with changes in audience preferences. Don't wait for your audience to come to you; reach out to them where they are now spending their time and show genuine interest in their new preferences. This could involve participating in different online communities, using new hashtags, or starting conversations on emerging topics. By engaging with your audience proactively, you demonstrate that you value their evolving interests and are committed to serving them.

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5 Optimize Strategy

Optimizing your social selling strategy is an ongoing process that requires continuous refinement. Use the insights you've gathered to adjust your sales approach, communication channels, and customer service. It may also be time to revisit your buyer personas and ensure they accurately reflect the current state of your target audience. By regularly optimizing your strategy, you can stay ahead of the curve and maintain a strong connection with your audience.

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6 Evaluate Results

Lastly, evaluating the results of your adjusted social selling efforts is crucial. Look at how your changes have impacted engagement rates, lead generation, and sales figures. This evaluation will help you understand what's working and what isn't, allowing you to make further refinements. Remember, the goal is to create a dynamic social selling strategy that grows and evolves alongside your audience's preferences, ensuring long-term success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your target audience's preferences are shifting in social selling?

1

2

3

4

5

6

7

1 Recognize Change

2 Gather Insights

3 Adjust Content

4 Engage Proactively

5 Optimize Strategy

6 Evaluate Results

7 Here’s what else to consider

Social Selling

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What do you do if your target audience's preferences are shifting in social selling?

1

2

3

4

5

6

7

1 Recognize Change

2 Gather Insights

3 Adjust Content

4 Engage Proactively

5 Optimize Strategy

6 Evaluate Results

7 Here’s what else to consider

Social Selling

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