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What do you do if your superiors doubt your expertise in Search Engine Optimization?

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You have been working hard on improving your skills in search engine optimization (SEO), but your superiors seem to be unconvinced of your expertise. They question your methods, ignore your suggestions, and undermine your authority. How do you deal with this frustrating situation and prove your value as an SEO specialist? Here are some tips to help you overcome the doubts and get the recognition you deserve.

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Mathieu Carlier

CMO @ Muona | Fondateur @ Interactive Trend | Auteur | Intervenant | LinkedIn Top Voice
Mirajuddin Gazi

15 Years of Experience in SEO | SEO for Leads / Sales – Not Just Traffic
Mohamed Jubair

12 years of hands on experience on SEO | Results Oriented SEO Professional | LinkedIn 19K+ Followers

1 Communicate clearly

One of the possible reasons why your superiors doubt your expertise is that they don't understand what you are doing and why. SEO can be a complex and technical field, and not everyone is familiar with the terms, tools, and strategies involved. To bridge this gap, you need to communicate clearly and effectively with your superiors. Explain the goals, benefits, and challenges of your SEO projects in simple and concise language. Use visual aids, such as charts, graphs, and screenshots, to illustrate your points and show your progress. Avoid jargon and acronyms, or define them if you have to use them. Make sure your superiors know what you expect from them, and what they can expect from you.

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Mirajuddin Gazi

15 Years of Experience in SEO | SEO for Leads / Sales – Not Just Traffic
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Begin by actively listening to their doubts and questions. This helps you understand their perspective and tailor your response effectively. Back up your claims with data. Present reports showing website traffic trends, keyword ranking improvements, or conversions driven by SEO efforts. Explain core SEO concepts in clear, concise language and how they impact your work. Explain how SEO drives organic traffic, leads, sales, or brand awareness, depending on their priorities. Throughout the process, remain professional and respectful. Don't get defensive; focus on presenting facts and data. Maintain open communication channels with your superiors. Regularly update them on SEO progress and address any concerns promptly.

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Mohamed Jubair

12 years of hands on experience on SEO | Results Oriented SEO Professional | LinkedIn 19K+ Followers
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If superiors doubt SEO expertise, demonstrate value through tangible results. Present case studies or reports showcasing successful SEO campaigns and their impact on key metrics. Offer to provide training or educational sessions to address any gaps in understanding. Seek opportunities to collaborate and involve superiors in strategic decision-making processes. Continuously communicate achievements and improvements to build trust and confidence in SEO capabilities.

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Fahad Rahaman

SEO Service Provider | Elevating Your Online Visibility ??
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When facing doubts about your SEO expertise, show tangible results like increased traffic & rankings. Explain strategies clearly, staying updated on industry trends. Seek collaboration, feedback, & invest in professional growth. Demonstrating these qualities can reassure superiors.

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Sawon Saha

SEO Enthusiast
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1. Provide evidence of past successes. 2. Offer to demonstrate results through a trial campaign. 3. Share industry certifications or qualifications. 4. Present case studies showcasing successful SEO strategies. 5. Offer to provide additional training or education. 6. Provide references from satisfied clients or employers. 7. Highlight your understanding of current SEO trends and best practices. 8. Offer to collaborate with other team members to bolster expertise. 9. Provide data-driven insights to support your recommendations. 10. Propose a consultation with an external SEO expert for validation.

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Salman Aslam

Managing Director at Omnicore | Digital Marketing & PR Consultant | ?? Helping Businesses Scale through Holistic Digital Marketing | ? Accessibility Advocate
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If seniors doubt your expertise in SEO, provide concrete evidence of past successes and ongoing professional development. Offer to demonstrate the impact of your strategies through data and analytics, and seek opportunities to collaborate on measurable projects to showcase your skills firsthand. Building trust through transparency and consistent delivery will ultimately validate your expertise and earn their confidence.

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2 Educate them

Another way to deal with the doubts is to educate your superiors about SEO and its importance for the business. You can share relevant and reliable resources, such as articles, books, podcasts, or webinars, that can help them learn more about the basics and best practices of SEO. You can also offer to conduct training sessions or workshops for them or their teams, where you can demonstrate your skills and knowledge, and answer their questions. By educating your superiors, you can not only increase their awareness and appreciation of SEO, but also establish yourself as a credible and trustworthy expert.

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3 Show results

Of course, the most convincing way to prove your expertise is to show results. You need to measure and report the outcomes of your SEO efforts, and how they contribute to the overall objectives and performance of the business. You can use various metrics, such as traffic, rankings, conversions, revenue, or return on investment (ROI), to demonstrate the value and impact of your SEO work. You can also use case studies, testimonials, or awards to showcase your achievements and successes. By showing results, you can not only validate your expertise, but also justify your decisions and recommendations.

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Mathieu Carlier

CMO @ Muona | Fondateur @ Interactive Trend | Auteur | Intervenant | LinkedIn Top Voice
(已编辑)
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Les métiers du SEO sont des métiers de données et de chiffres. Nos décisions sont influencées quotidiennement par une multitude de données. La preuve de notre expertise passe donc également par l'utilisation des données et de chiffres. Sélectionner les bons KPI est essentiel.

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John Schwarberg

Web Strategy & Optimization | UX Director | Digital Marketing | SEO | E-Commerce | Lead Generation | Google Analytics
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Fix a handful of things. Solve some problems. Do it on your own time if you have to. Then track the results. once you have positive results to show, explain what you did and why to your superiors and show them the results. While you may not get much excitement over a handful of new site visitors or a simply improvement in page rank, show projections at what you can do at scale and how that may impact bottom line performance.

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Thomas Lopes

Votre fiche Google en TOP 1 pour 100€/mois
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Personne ne peut réfuter des faits. Soyez factuels et montrer des résultats concrets: positionnements, trafics induits par le SEO, le volume de recherche des opportunités à venir...

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Flora Rousseau, Rédac' Web SEO Engagée

TPE/PME, attirez l'audience qui partage vos valeurs grace à du contenu optimisé. ?? Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, écologie. Marraine de Mots et Maux de femmes
(已编辑)
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Préparez des rapports détaillés avec les résultats concrets de vos actions en matière d'optimisation pour les moteurs de recherche. Mettez en avant les chiffres, les statistiques et les améliorations observées. Ainsi vous illustrez l'impact positif de votre travail. Utilisez des outils d'analyse comme Google Analytics pour fournir des données crédibles sur le trafic, les conversions…

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4 Seek feedback

Another tip to overcome the doubts is to seek feedback from your superiors. You can ask them what they think of your SEO work, what they like or dislike, what they are concerned or curious about, and what they suggest or expect. By seeking feedback, you can not only show your willingness to learn and improve, but also identify and address any misunderstandings or gaps in your communication. You can also use feedback as an opportunity to highlight your strengths and achievements, and to clarify your goals and strategies.

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Thomas Lopes

Votre fiche Google en TOP 1 pour 100€/mois
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On doute de vous ? De votre mission ? De vos actions ? Demandez clairement pourquoi ce doute s'est installé ! L'écoute fait parti des super pouvoir de ce monde qui pourrait bien vous en apprendre énormément. Et souvent, c'est simplement que l'interlocuteur à une crainte ou zone d'ombre qu'il suffit d'éclaircir.

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5 Collaborate with them

Finally, one of the best ways to deal with the doubts is to collaborate with your superiors. You can invite them to participate in your SEO projects, or join theirs, where you can share your insights and ideas, and learn from theirs. You can also seek their support and approval for your SEO initiatives, or offer yours for theirs, where you can show your respect and trust, and earn theirs. By collaborating with your superiors, you can not only build rapport and relationship with them, but also demonstrate your expertise and value as an SEO specialist.

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Flora Rousseau, Rédac' Web SEO Engagée

TPE/PME, attirez l'audience qui partage vos valeurs grace à du contenu optimisé. ?? Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, écologie. Marraine de Mots et Maux de femmes
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Soyez autant à l'écoute de vos clients que de vos supérieurs hiérarchiques. Demandez un retour constructif sur votre travail en matière d'optimisation SEO. écoutez leurs préoccupations et montrez votre volonté de vous améliorer en tenant compte de leurs retours. Proposez des réunions régulières pour discuter des progrès réalisés, des défis rencontrés et des pistes d'amélioration. Vous maintiendrez une communication ouverte et transparente.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Flora Rousseau, Rédac' Web SEO Engagée

TPE/PME, attirez l'audience qui partage vos valeurs grace à du contenu optimisé. ?? Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, écologie. Marraine de Mots et Maux de femmes
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Organisez des ateliers : partagez simplement vos connaissances en SEO avec vos supérieurs. Vous leur permettrez ainsi de mieux comprendre les bénéfices d'une stratégie de référencement efficace. Cela peut contribuer à renforcer leur confiance en votre expertise.

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What do you do if your superiors doubt your expertise in Search Engine Optimization?

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2

3

4

5

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1 Communicate clearly

2 Educate them

3 Show results

4 Seek feedback

5 Collaborate with them

6 Here’s what else to consider

Search Engine Optimization

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