What do you do if your strategic thinking skills aren't driving business growth as a digital marketer?

We can revisit the Porters 5 point framework for corporate strategy; 1. Analyse existing competitors : What is it they are doing for growth, What are their USPs, Product, Promotion, Place strategy 2. Analyse new entrants : New entrants provide a high energy perspective of the industry which can be useful for incumbent. 3. Power of Customer: Analyse if there is a change in power of customers; do they have more alternate or bargaining ability and then recaliberate own strategy 4. Power of suppliers : Do the suppliers have more alternate? Analyse if we are at loss in their dealings 5. Threat from outside industry: Competition from outside industry is the most ignored aspect of strategy, for Zoom competing with airlines,

If your strategic thinking skills aren't driving business growth as a digital marketer, consider reassessing your approach. Start by identifying potential gaps in your strategy and seek feedback from colleagues or mentors. Evaluate market trends, competitor strategies, and customer feedback to identify areas for improvement. Experiment with new tactics and innovative ideas to test their effectiveness. Invest in ongoing learning and professional development to enhance your strategic thinking skills. Collaborate with cross-functional teams to gain diverse perspectives and insights. Stay adaptable and willing to pivot your strategy based on evolving business needs and market conditions.

A deep dive into your current quantitative and qualitative growth model is key. Within that, double tap on which growth lever is not performing within your digital marketing role. Each growth level has its own analysis. From there, it will be a matter of learning which digital marketing initiative is moving the needle or halting growth.

Strategic thinking and actually executing are two different things, and most of the time you need both to be effective. Someone who thinks too much without ever being in the weeds will lose their edge quickly. Meanwhile, someone who's always bogged down with tasks can never "see the forest for the trees," as the cliché goes. Ask yourself, where do you fall on this spectrum? Are you too heavy in one direction to be successful in your current role and/or future career goals? If not, what changes need to be made to have a better balance of strategy vs. execution?

Assess your current situation with the diligence of a detective at a crime scene where the only crime is stagnant growth. Use a SWOT analysis to shine a light on your current digital marketing endeavours - it’s like holding a mirror up to your strategic soul. Set SMART goals to give your strategy a clear direction, like a GPS for your business aspirations. Interrogate your KPIs and data analytics to understand where your strategies might be missing the mark. Listen to your customers like they’re spilling the tea - their feedback is gold dust for tweaking your tactics. Snoop around your competitors’ strategies; it's not nosy, it's market research, and it could reveal a treasure trove of insights.

Seek external input and inspiration as if you were on a quest for the Holy Grail of digital marketing ideas. Rub shoulders with the digital marketing whizz kids – they're fountains of fresh takes and canny insights. Sift through success stories as though they were novels, looking for plot twists you can apply to your own saga. Dip your toes in the waters of new tools and channels – who knows, you might find the next viral wave to ride. Peruse every book, blog, and podcast you can. Think of it as stocking your strategic armory with arrows of wisdom. And finally, get up close and personal with customer feedback. It’s like asking your dinner guests what they'd love to eat next time – priceless intel served on a silver platter.

In such critical situations, it's key to learn right from consumers about their problems that your digital campaign is solving for. Conduct a through consumer research. After collecting all learning and feeding into consumer journey, seek help from other teams within the organization or external to understand how they are solving pain points of customers.

Seeking external input is vital for innovation in digital marketing. Networking with industry peers can uncover hidden challenges and creative solutions that you may not have considered. Additionally, studying other brands' successes and failures provides real-world context that can inform your strategy. Leveraging customer feedback is also crucial; it helps tailor your approach to meet actual demand, fostering a customer-centric mindset that can differentiate your brand in a crowded digital landscape.

External perspectives can provide fresh insights and innovative ideas that may have been overlooked. For instance, collaborating with industry experts, attending conferences, or engaging in online forums can expose you to diverse viewpoints and cutting-edge strategies. Additionally, staying informed about emerging trends and successful campaigns in your field can inspire new approaches. By incorporating external input, you enhance your strategic thinking, making it more dynamic and adaptable to the evolving digital landscape, ultimately driving better business outcomes.

En base a mi experiencia, buscar aportes e inspiración externos puede ser un cambio de juego cuando sientes que tus estrategias de marketing digital no están funcionando. Conectarte con mentores, participar en webinars, asistir a conferencias del sector o incluso revisar estudios de caso de otras empresas, puede proporcionarte nuevas perspectivas y estrategias que no habías considerado. La colaboración y el networking pueden desencadenar ideas innovadoras y ofrecerte soluciones creativas para superar los desafíos. Recuerda, el aprendizaje continuo y la adaptación son clave en el dinámico mundo del marketing digital. ???? #Inspiración #MarketingDigital #RedDeContactos

Devise short term and long term goals along with testing programs to evaluate which initiatives are impacting the the growth lever you are optimizing for. Also, see during the same time what other industries are trying to solve the same problem and what does impact looks for them by using publicly available analytical tools.

Refine your digital marketing strategy as though fine-tuning a vintage sports car for the grand prix of the digital world. Pop the bonnet and tinker with every component of your strategy, from the pistons of your goals to the gearbox of your content. Laser-focus on actions with the horsepower to accelerate growth - not everything that revs loudly is worth the ride. Your strategy should hum in harmony with your business's greater vision, almost like a well-composed symphony complementing an opera. Flex your digital muscles, turn threats into hurdles you can leap over, and turn weaknesses into challenges to conquer. Craft customer value like an artisan - remember, you’re not just selling a product, you're enhancing a journey.

Perfeccionar tu estrategia de marketing digital es crucial para impulsar el crecimiento empresarial. Esto implica un análisis exhaustivo de tus campa?as actuales, identificar qué está funcionando y qué no, y por qué. Ajusta tus tácticas según los datos y el feedback de la audiencia. Experimenta con nuevos canales, tecnologías y enfoques creativos. Asegúrate también de que tu contenido resuene con tu público objetivo y esté alineado con sus necesidades y deseos. Un enfoque flexible y dispuesto a la iteración te permitirá adaptarte a las tendencias del mercado y las preferencias de los consumidores, manteniendo tu estrategia fresca y relevante. ???? #EstrategiaDigital #MarketingDigital #Optimización

Create an analytical framework ahead of execution to help you measure data from the campaign and link it with testing programs to create a closed loop a/b testing initiative. From there, also bring other cross functional teams to work together to make the campaign successful.

Implement and evaluate your digital marketing strategy with the precision of an elite athlete in the throes of competition. Infuse your execution with a mix of unwavering consistency and nimble adaptability, meticulously tracking performance metrics as a skipper charts the course at sea. Regularly regroup with your crew – clear communication is key to maintaining a united front and responding effectively to any unexpected winds. Celebrate every victory and scrutinize every setback with equal vigour. Remember, the lessons you learn are the ingredients for future triumphs. Gather customer insights like a master chef savours feedback – it’s what will perfect your next dish. Embrace lifelong learning with the eagerness of a rookie.

Asking questions from various teams within the organization and using strategy frameworks to break down campaigns from other brands solving for the same consumer or consumer Goal will help you understand how other marketers are applying strategies. Moreover, subscribing to industry reports and journalists who cover stories within your niche will help you uncover challenges.

Develop your strategic thinking skills as though levelling up in the most epic video game of digital marketing mastery. Carve out regular moments for undisturbed thought; treat them like secret meetings with your inner strategist. Pose questions that stretch your mind like challenging yoga poses — think deeply, creatively, and view the digital marketing battlefield from a drone's perspective. Welcome an array of viewpoints — they're like additional flavours that can turn a good strategy into a gourmet experience. Play out different scenarios in your head, much like a chess grandmaster contemplating a dozen moves ahead. Harness the power of strategic models and tools — they’re your utility belt for conveying complex strategies.

Dedica tiempo a la capacitación en análisis de datos, comportamiento del consumidor y tendencias digitales emergentes. Practica el pensamiento crítico mediante la evaluación constante de tus campa?as: pregunta por qué ciertas estrategias funcionaron y otras no. Considera escenarios futuros y cómo podrías adaptar tus tácticas. La clave está en ser proactivo, nunca dejar de aprender y siempre estar dispuesto a experimentar con nuevas ideas. ???? #PensamientoEstratégico #MarketingDigital #CrecimientoPersonal

Human-centric marketing balanced with realistic growth expectations! To truly elevate your impact, it's essential to align growth expectations with realistic outcomes. Understanding the market and economic influences allows for a more nuanced approach. Shift your focus from just data and algorithms to understanding and engaging with real people. Crafting genuine, personalized experiences can set you apart in a crowded and saturated market.