What do you do if your Strategic Communications team lacks diversity?
When your strategic communications team lacks diversity, it can lead to a narrow perspective in messaging, which may not resonate with a broad audience. Diversity in a team brings a wealth of experiences and viewpoints, essential for creating inclusive and effective communication strategies. If you find your team is not as diverse as it could be, it’s crucial to acknowledge this gap and take proactive steps to address it. Not only is it the right thing to do, but it also strengthens your team's ability to craft messages that resonate with a wider demographic, fostering a more inclusive brand image.