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What do you do if your storytelling techniques aren't resonating with different platforms?

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In the fast-paced world of digital content, your storytelling techniques might not always hit the mark across various platforms. It's essential to understand that each platform has its unique audience and preferred content style. If your stories aren't resonating, it's a sign to pause and reassess. You need to consider the platform's culture, the type of content that performs well, and how your audience engages with it. Are your stories too long for platforms that favor brevity? Or perhaps they lack the visual elements that users on image-centric platforms crave? It's time to tailor your approach and maybe even rethink your content strategy to ensure your storytelling is impactful wherever it lands.

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Matt M. Casey

Data Science | Machine Learning | Journalism
Harshita Sharma

Personal Branding Strategist | Project Coordinator | Creative Writer | Soft skills and Communication Training |…

1 Assess Fit

When your storytelling isn't capturing attention, it's crucial to determine if your content fits the platform's context. Platforms like Twitter demand conciseness, while LinkedIn values professional insights. Analyze your content's performance: Are your stories too dense for Twitter's rapid scroll culture? Are they not professional enough for LinkedIn's business-minded audience? Adjust your narrative style to align with the platform's norms and user expectations. This might mean condensing your message into bite-sized pieces or adding data-driven insights to appeal to a professional crowd.

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Harshita Sharma

Personal Branding Strategist | Project Coordinator | Creative Writer | Soft skills and Communication Training | Educationist
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People generally believe in a notion that one type of content works for all the platforms together and seems like a "one-stop solution." However, this notion is FAR FROM THE TRUTH. The time is to shift your focus from what you want to tell to WHAT THE AUDIENCE WANTS TO LISTEN. Different platforms cater to different types of "mood of people". And KNOWING THIS WILL CHANGE YOUR STORYTELLING METHODS. Modify your content for those different moods and be clear with who you want your target audience to be. And a passionate storyteller will never fail :)

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Linda Leon

Marketing Visuals and Publications (MVP) Ghostwriting Business Writing
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Spend time listening to your audience in order to tell the right story. Part of my journey in life is being a certified nutritionist, and I developed a cookbook to help people find healthier choices that could improve their health and improve degenerative diseases. I thought I had a fantastic story and found the right audience. My cookbook never sold, that is when I learned to listen. I pitched the book to people with specific health ailments, but learned those people didn't want to change. Through listening, I found my audience in an unexpected group. The Adventist community loved the cookbook, and it sold successfully. They embraced my story and blessed my life.

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2 Audience Insight

Understanding your audience is key to resonating storytelling. Dive into analytics to see who's interacting with your content. Different platforms may have varying demographic groups. Your storytelling should reflect the interests, values, and language of these users. If young professionals on LinkedIn aren't engaging, perhaps your content needs a more formal tone or industry-specific information. Conversely, if a creative crowd on Instagram scrolls past, maybe your visuals need to be more compelling or your captions more evocative.

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3 Format Flexibility

The format of your storytelling can make or break its effectiveness. If your text-heavy posts aren't engaging on visually-driven platforms like Instagram, consider incorporating striking images or short videos. For platforms that favor long-form content, like blogs, ensure your storytelling is rich with detail and context. Don't shy away from experimenting with different formats – infographics, live streams, or podcasts might be the key to captivating your audience on various platforms.

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Matt M. Casey

Data Science | Machine Learning | Journalism
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I try to anchor the bulk of my content creation on one platform and format—these days, that's YouTube. But I have also built out workflows to adjust and optimize that anchor content for other formats and venues. I use Descript and OpusClip to carve off shorter portions of the videos for publication as YouTube shorts and LinkedIn videos. I have a custom LLM-based pipeline that takes in a video transcript and produces blog drafts that I further refine and send to reviewers, and I have further tools to derive social posts from the blog post. In this way, I'm able to take one interview and derive half a dozen or more pieces of content.

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4 Content Refresh

Sometimes, your storytelling needs a refresh. If what worked before no longer does, it's time for a creative overhaul. Revisit your brand's voice and narrative structure; maybe they need to be more dynamic. Introduce new story angles, update your themes, or inject humor if appropriate. Keep your core message consistent but be willing to present it in fresh, innovative ways that could reignite interest and engagement across platforms.

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5 Engage and Adapt

Engagement is a two-way street. Pay attention to comments and direct messages to understand what your audience thinks about your stories. Be open to their feedback and ready to adapt your storytelling accordingly. If they're asking for more in-depth analysis, provide it. If they crave more personal stories, share them. Use engagement as a real-time metric to gauge what's working and what's not, then pivot your strategy to meet your audience's evolving preferences.

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6 Analyze Outcomes

Measuring the impact of your adjusted storytelling techniques is crucial. Set clear objectives and use platform-specific analytics tools to track engagement rates, click-throughs, and audience growth. This data will tell you if your changes are working or if further adjustments are needed. Remember, successful storytelling on different platforms is a continuous process of analysis, adaptation, and improvement. Keep refining your approach based on the outcomes you observe.

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Sharon Drapeau

Bestselling Author - Got A Light? | CEO @ Drapeau Collective LLC | Personal Development Coach | Speaker
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Engagement is key to understanding why your content isn't connecting. Take a look at the questions being asked in your market. Answer them with your brand story. Share what you know and study the metrics of interest, likes, and shares. Create content based on what people want and what people want fixed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your storytelling techniques aren't resonating with different platforms?

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1 Assess Fit

2 Audience Insight

3 Format Flexibility

4 Content Refresh

5 Engage and Adapt

6 Analyze Outcomes

7 Here’s what else to consider

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