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What do you do if your stakeholders are not engaged in the public administration process?

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Stakeholder engagement is a crucial aspect of public administration, as it helps to ensure that the policies and services delivered by public organizations reflect the needs, preferences, and values of the people they serve. However, engaging stakeholders can be challenging, especially when they are not interested, informed, or motivated to participate in the public administration process. How can you overcome this obstacle and foster more meaningful and productive stakeholder relationships? Here are some tips to help you.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es…

1 Identify your stakeholders

The first step is to identify who your stakeholders are and what their roles, interests, and expectations are in relation to your public administration goals. Stakeholders can include citizens, customers, clients, beneficiaries, partners, suppliers, employees, media, regulators, and others who are affected by or can influence your public administration outcomes. You can use various tools and methods to map and analyze your stakeholders, such as stakeholder matrices, surveys, interviews, focus groups, or SWOT analysis.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Os papéis, interesses, poder e urgência dos stakeholders podem mudar ao longo do tempo. é importante monitorar essas mudan?as e adaptar suas estratégias de engajamento de acordo.

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2 Communicate effectively

The second step is to communicate effectively with your stakeholders, using clear, consistent, and transparent messages that explain the purpose, scope, and benefits of your public administration initiatives. You should also tailor your communication channels and methods to suit the needs and preferences of different stakeholder groups, such as using social media, newsletters, webinars, workshops, or face-to-face meetings. You should also seek feedback and input from your stakeholders regularly, and acknowledge and respond to their concerns and suggestions.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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é importante buscar feedback e contribui??es de seus stakeholders regularmente. Isso pode ser feito por meio de pesquisas, entrevistas, grupos focais ou outras ferramentas de coleta de dados.

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3 Build trust and rapport

The third step is to build trust and rapport with your stakeholders, by demonstrating your commitment, competence, and credibility as a public administrator. You can do this by delivering on your promises, following through on your actions, providing evidence and data to support your decisions, and admitting and learning from your mistakes. You should also show respect and appreciation for your stakeholders, by recognizing their contributions, celebrating their achievements, and rewarding their cooperation.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Mantenha os stakeholders informados sobre seus progressos, desafios e planos futuros. Use linguagem clara, concisa e honesta. Torne-se disponível para responder às perguntas e preocupa??es deles. Participe de eventos e reuni?es da comunidade.

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Drew B.

Public & Governmental Affairs | Energy & Infrastructure | Public Safety | Crisis Management
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Two things: First, you need to just call balls and strikes. Fairness and impartiality is paramount because the appearance (or outright practice) of treating people differently undermines the credibility of your institution. And maintaining fairness and credibility is sacred. Second, be as transparent as allowed by law. Different states have different laws governing what *exactly* is considered public information. In New Hampshire, basically everything is public information and available upon request. This makes my job very easy. Simply ask me for information, indicate your preferred delivery method - and I will get it to you ASAP. Public administrators exist to serve the public. Unfortunately, many public employees forget that.

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4 Empower and involve

The fourth step is to empower and involve your stakeholders in the public administration process, by giving them opportunities to influence, co-create, or co-deliver your public administration outcomes. You can do this by creating participatory mechanisms, such as advisory boards, steering committees, working groups, or co-production teams, that allow your stakeholders to have a say and a stake in your public administration activities. You should also provide them with the necessary information, resources, and support to enable them to participate effectively.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Forne?a treinamento aos stakeholders sobre o processo de tomada de decis?o da administra??o pública e sobre como se envolver de forma eficaz. Ofere?a suporte aos stakeholders para que eles possam expressar suas opini?es e preocupa??es de forma eficaz.

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Drew B.

Public & Governmental Affairs | Energy & Infrastructure | Public Safety | Crisis Management
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The best way to empower and involve public is to clearly articulate the exact times, places and manners in which the public can participate. Most jurisdictions have a public notice requirement for public meetings of boards and commissions. Dot not simply meet the standard -- exceed the standard! Make it easy as possible for the public to participate! An added benefit is that being forward-leaning with outreach buys you capital, credibility and consideration from the people you serve.

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5 Monitor and evaluate

The fifth step is to monitor and evaluate your stakeholder engagement efforts, by measuring and reporting on the progress, impact, and value of your stakeholder relationships. You can do this by using indicators, metrics, or tools that capture the quantity, quality, and outcomes of your stakeholder interactions, such as satisfaction surveys, feedback forms, testimonials, case studies, or impact stories. You should also use the results of your monitoring and evaluation to improve your stakeholder engagement practices and to demonstrate your accountability and transparency.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Utilize os insights obtidos a partir da análise dos dados para melhorar continuamente suas práticas de engajamento de stakeholders. Identifique padr?es e tendências, e ajuste suas estratégias e abordagens conforme necessário para maximizar os resultados.

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6 Adapt and innovate

The sixth step is to adapt and innovate your stakeholder engagement strategies, by responding to the changing needs, preferences, and expectations of your stakeholders. You can do this by keeping abreast of the latest trends, developments, and best practices in stakeholder engagement, and by experimenting with new and creative ways to engage your stakeholders, such as using gamification, storytelling, or crowdsourcing. You should also be flexible and open to learning from your successes and failures, and to adjusting your stakeholder engagement plans accordingly.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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A combina??o de engajamento digital e presencial para alcan?ar um público mais amplo e diversificado de stakeholders é importante. A utiliza??o de elementos de jogos pode tornar o engajamento dos stakeholders mais divertido e interativo.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your stakeholders are not engaged in the public administration process?

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1 Identify your stakeholders

2 Communicate effectively

3 Build trust and rapport

4 Empower and involve

5 Monitor and evaluate

6 Adapt and innovate

7 Here’s what else to consider

Public Administration

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