What do you do if your social selling skills are lacking on social media platforms?

Remember that if done right Social Selling is less about selling and more about the prospect buying from you. The key traits of good social sellers are being helpful, interesting, knowledgable and friendly. LinkedIn is a network of more than 1 billion people so there are lots of people and companies out there that seem to be doing the same thing as you. The only real differentiator you have is who you are and in a worls of commoditisation where many products/services are equally competent the reason someone will buy is often "because they like you."

Be smart - take a breather! Sometimes it's best to take a step back when you aren't seeing the results you're used to. Where are you going wrong? What can you do to fix it? Can you fix it? Ask yourself some questions, reset and go again. If a strategy has proven itself to work, don't give up on it.

- Acknowledge the areas where your social selling skills are lacking and identify specific platforms or aspects of social media where you need improvement. - Invest time in learning and mastering the functionalities of relevant social media platforms through online tutorials, courses, or workshops. - Follow influencers or experts in social selling to gain insights and best practices for leveraging social media effectively in sales. - Engage in active experimentation and practice on social media platforms, gradually refining your approach and techniques based on feedback and results. - Seek mentorship or coaching from experienced social sellers or colleagues who can provide guidance and support in developing your skills

Cuando uno siente que no tiene las habilidades adecuadas o adaptadas a un medio siempre hay dos caminos. el corto, donde vas a aprender de otra persona que ya tenga esa habilidad o el camino largo que es probar y probar hasta acertar. Si consideras que te faltan habilidades en venta, lo que tienes que hacer es acortar el tiempo al maximo porque el tiempo es dinero.

"Spot the Shortfalls, Craft Your Skills" - Start with a Self-Audit: Determine where your approach might be lacking. - Engage Effectively: Evaluate if your audience interactions are meaningful. - Resonance Check: Ensure your content is hitting the mark with your target market. - Platform Proficiency: Assess your understanding and use of each social platform. - Beyond Selling: Remember, it's about socializing and relationship-building. - Focus on Improvement: Direct your efforts towards strengthening identified weak spots. By systematically identifying and addressing these areas, you're not just selling better—you're connecting deeper, turning weak spots into strengths.

Always start by learning the basics. Familiarize yourself with algorithms, and best practices. Invest time in studying tutorials, online courses, or attending workshops specific to social selling. Practice regularly to refine your skills and stay updated on emerging trends. Additionally, seek mentorship or guidance from experienced professionals in the field to accelerate your learning curve. With dedication and effort, you can strengthen your social selling abilities and effectively engage with prospects on various platforms.

Formato, canales, tipos de mensajes, objetivos, procesos, esquemas... Podriamos estar todo el día entendiendo cuales son lo aspectos más basicos para vender en redes. Pero el más importante es entender el canal. Como estan los leads cuando están en ese canal. Que estan buscando A que horas que no quieren Que quieren Entender realmente un canal como una red social, es vital para que las acciones sean directas y eficaces.

"Build Your Foundation, Master the Platforms" → Dedicate Time to Learn: Start with strengthening your social selling basics. →Understand Each Platform: Get to know the unique culture and environment of each social media site. → Platform Nuances: Recognize the differences—LinkedIn's professionalism vs. Instagram's visual appeal. → Craft Resonating Messages: Use your understanding of platform nuances to connect better with your audience. → Utilize Platform Tools: Familiarize yourself with hashtags, direct messaging, analytics, and other features to enhance your social selling. Investing time in these foundational aspects will equip you with the skills to engage more effectively and adapt your strategies to each platform's environment.

If you don't make a noise you wont be heard. You cant post and ghost, you have to post consistently, with intelligence and relevance. The more your face and posts are seen the bigger the trust you build.

"Boost Your Engagement, Build Your Trust" - Interact Frequently: Increase your activity by responding to comments, asking questions, and joining conversations. - Increase Visibility: Regular interaction boosts your presence on social media. - Build Trust: Authentic engagement fosters trust and relationships with your audience. - Add Value: Focus on starting dialogues that enrich your audience's experience, beyond just selling. - Establish Authority: Consistent, meaningful engagement positions you as a thought leader and trusted industry source. Elevating your engagement levels transforms your social media presence into a platform for genuine connections and trust-building, paving the way for deeper customer relationships.

When people see you liking and interacting with other posts, they can't get away from you. You're everywhere they look, provided you have similar interests on that certain platform. Even seeing people liking posts can build relationships. You aren't a stranger.

BUILD. It takes some time to build a network - whether it's on Instagram, LinkedIn, Twitter etc. You aren't a robot, so why would you look like one out of choice? Also, you can meet some seriously beneficial people on LinkedIn, people that can help you with lots of things!

La red como LinkedIn, te da la posibilidad de aprender de las habilidades de otros siemplemente, leyendo sus contenidos. Conecta con ellos, interesate por lo que hace, crea relaciones de largo plazo, ten paciencia y formate

Si estás aplicando todo lo ense?ado, y no funciona, te tienes que plantear todo. Quizas el problema esté en el producto, en el mercado, en el marketing. No siempre están en ventas.