What do you do if your social selling leads and prospects are overwhelming?
When you find yourself with an abundance of leads and prospects from your social selling efforts, the challenge becomes managing this success without becoming overwhelmed. Social selling, the process of developing relationships as part of the sales process via social networks, can sometimes generate more interest than anticipated. This is a good problem to have, but it requires strategic handling to ensure you don't lose potential sales or damage your reputation by failing to follow up with interested parties.