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What do you do if your social selling efforts are not yielding results?

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Social selling is the art of using social media platforms to build relationships, trust, and credibility with your prospects and customers. It can help you generate leads, increase sales, and grow your brand awareness. But what if your social selling efforts are not yielding the results you expected? How can you improve your social selling strategy and skills? Here are some tips to help you troubleshoot and optimize your social selling performance.

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Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready…
Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change…
Daniel Dron

CEO & Founder Geniall I Helping startups & companies with their expansion and funding in Mexico | #LinkedInCreator |…

1 Assess your goals and metrics

Before you can improve your social selling results, you need to have a clear idea of what you are trying to achieve and how you are measuring your progress. Are your goals SMART (specific, measurable, achievable, relevant, and time-bound)? Are you tracking the right metrics, such as social media engagement, click-through rates, conversions, and revenue? Are you using the right tools, such as CRM, analytics, and automation, to collect and analyze your data? If not, you may need to revise your goals and metrics to align them with your business objectives and customer journey.

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Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready Solutions
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If social selling efforts are not yielding desired results, it's essential to assess goals and metrics to ensure they are aligned with broader business objectives. Analyzing key performance indicators like engagement rates, conversion rates, and lead quality can provide insights into areas for improvement. Evaluating the effectiveness of content strategies, audience targeting, and engagement tactics can help identify areas needing adjustment. Seeking feedback from customers and team members, as well as staying updated on industry trends and best practices, can inform strategies for optimizing social selling efforts and driving better outcomes.

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Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change Management | Project Management | Counseled over 2,00,000 students | Sapiosexual | Salesman
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Assess your goals and metrics: Determine if your goals align with your business objectives and if they are realistic. Evaluate the metrics you're tracking to measure success, such as lead generation, engagement, or conversion rates. Adjust goals and metrics based on your findings to better reflect your social selling efforts' effectiveness.

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Laura Romero

MENTORA de NEGOCIOS AUTéNTICOS ? Expande tu negocio desde la consciencia y el disfrute mientras generas un flujo constante de clientes alineados.
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Si tus esfuerzos de venta social no están dando resultados: Reevalúa tu estrategia. Conoce mejor a tu audiencia. Mejora tu contenido. Incrementa la interacción. Solicita retroalimentación. Refina tus habilidades. Sé paciente y persistente

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2 Audit your social media profiles

Your social media profiles are your online resumes and your first impressions with your prospects and customers. They should showcase your value proposition, your expertise, and your personality. They should also be consistent, professional, and optimized for your target audience and keywords. Audit your social media profiles and make sure they are up to date, complete, and relevant. Check your photos, bios, headlines, links, and content. Do they reflect your personal brand and your company's brand? Do they highlight your skills and achievements? Do they invite your prospects and customers to connect and learn more about you and your solutions?

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Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change Management | Project Management | Counseled over 2,00,000 students | Sapiosexual | Salesman
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Audit your social media profiles: Ensure your profiles are complete, up-to-date, and optimized for your target audience. Check consistency in branding and messaging across all platforms. Analyze competitor profiles to identify areas for improvement or differentiation.

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3 Review your social media content

Your social media content is the fuel that drives your social selling engine. It should be informative, engaging, and valuable for your prospects and customers. It should also be tailored to each social media platform, each stage of the buyer's journey, and each persona of your target audience. Review your social media content and make sure it is aligned with your goals and metrics, your social media profiles, and your buyer's needs and pain points. Check your content mix, frequency, tone, format, and quality. Do you provide enough value and variety for your audience? Do you use different types of content, such as text, images, videos, podcasts, webinars, ebooks, and case studies? Do you balance your promotional and educational content ? Do you use clear and compelling calls to action?

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Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change Management | Project Management | Counseled over 2,00,000 students | Sapiosexual | Salesman
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Review your social media content: Evaluate the quality, relevance, and frequency of your posts. Identify which types of content resonate best with your audience. Make necessary adjustments to content strategy based on performance insights.

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Iván Calvo Prieto?

Experto en Social & Digital Selling certificado por Linkedin / Consultor, Profesor Asociado IE University / CEO LAIL-ABN / Socio Go PlanBe y Mejor en Crucero / Consejero Isla Solar/ Artesano de las ventas
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Hay que revisar la estrategia, hay que mirar en qué estamos fallando. ?Estamos llegando al mercado adecuado?, ?estamos comunicando bien?, ?aportamos valor en nuestras interacciones y contenidos?, ?nuestra solución resuelve un problema concreto?... Todas esas preguntas necesitan respuesta y de esas respuestas surgirá el análisis de nuestra situación y la revisión del contenido que hacemos. Que estamos comunicando y por qué canales. Y desde ahí habrá que implementar el cambio y nuevas cosas a hacer para ver como podemos mejorar. Fijarnos en quién tiene mejores resultados que nosotros y ver qué podemos aprender de ello y cómo podemos implementarlo siempre desde nuestra orilla, con nuestro toque personal que nos hace únicos e inigualables.

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4 Enhance your social media interactions

Your social media interactions are the opportunities to build rapport, trust, and loyalty with your prospects and customers. They should be authentic, personalized, and timely. They should also be focused on listening, learning, and helping, rather than selling, pitching, and spamming. Enhance your social media interactions and make sure they are relevant, respectful, and responsive. Check your social media listening, outreach, and engagement strategies. Do you monitor and join relevant conversations, groups, and hashtags? Do you reach out to potential leads with personalized messages and value propositions? Do you respond to comments, questions, feedback, and referrals? Do you follow up and nurture your relationships?

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Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change Management | Project Management | Counseled over 2,00,000 students | Sapiosexual | Salesman
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Enhance your social media interactions: Engage with your audience regularly by responding to comments, messages, and mentions. Participate in relevant conversations and communities to build rapport and trust. Offer valuable insights, advice, or assistance to establish yourself as a knowledgeable resource.

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5 Invest in your social selling education

Your social selling education is the key to staying ahead of the curve and adapting to the changing needs and preferences of your prospects and customers. It should be continuous, comprehensive, and practical. It should also be based on your strengths, weaknesses, opportunities, and threats. Invest in your social selling education and make sure you are learning from the best sources, practices, and experts. Check your social selling knowledge, skills, and tools. Do you follow the latest trends, insights, and tips on social selling? Do you learn from successful social sellers and influencers in your industry and niche? Do you use the best tools and platforms to optimize your social selling efforts? Do you seek feedback and improvement opportunities from your peers, managers, and mentors?

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Dharamveer Dheer

Journey from Promotor to Director | Public speaking | Admissions | Strategy | Business Development | Marketing | Change Management | Project Management | Counseled over 2,00,000 students | Sapiosexual | Salesman
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Invest in your social selling education: Stay updated on the latest social selling techniques, tools, and trends. Attend workshops, webinars, or conferences focused on social selling. Seek feedback from peers or mentors to identify areas for improvement and refine your approach.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Dron

CEO & Founder Geniall I Helping startups & companies with their expansion and funding in Mexico | #LinkedInCreator | Google For Startup Mentor | Personal Branding and B2B Sales Coach | Keynote Speaker | #Media4Equity
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Hoy la venta es Omnicanal El desafío es generar deseo en el menor tiempo posible en todo el ecosistema digital de nuestra marca Tener una marca personal que emita una voz relevante para las audiencias que te interesan Sino hay cohesión en la omnicanalidad y la experiencia no tiene la misma calidad en todos los canales los esfuerzos se neutralizan

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What do you do if your social selling efforts are not yielding results?

1

2

3

4

5

6

1 Assess your goals and metrics

2 Audit your social media profiles

3 Review your social media content

4 Enhance your social media interactions

5 Invest in your social selling education

6 Here’s what else to consider

Social Selling

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What do you do if your social selling efforts are not yielding results?

1

2

3

4

5

6

1 Assess your goals and metrics

2 Audit your social media profiles

3 Review your social media content

4 Enhance your social media interactions

5 Invest in your social selling education

6 Here’s what else to consider

Social Selling

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