What do you do if your social media posts are getting lost in the digital noise?

It depends on your target audience's geography (and of course social media behavior). I am based in Malaysia but I am targeting US audiences for my YouTube. Therefore I'll post at 8.45pm Malaysia time, which is 8.45am (generally) in the US. However, I believe content is the key. Posting time is just complementary. Focus more on content and the value you bring. One thing to note is that social media platforms are increasingly taking care of user wellbeing. Some will pop out notifications for users to take a break at hourly intervals. Hence, it would be good to avoid "exact" times like 8pm,9pm,10pm. Instead, post around 8.15pm, 8.30pm, 8.45pm etc to avoid your content being shown at the same time the "take a break" notifications are out.

I think is also helpful to plan your content to this timing understanding the moments of consumption to play with the attention times. Say you post a short teaser in the morning and later at night you post your long article knowing people have seen your easy content in the morning and at night they have time to read it.

One of the issues may be that you are trying to be like everyone else. To stand out you need to find your own voice, share your own perspective and create the content that would catch your attention. Experiment. Use audio that you like not just because it's trending. Try something creative. Mix things up for your audience.

Posting at the right time on social media is really important. Find out when your followers are usually online and post during those times. Most social media apps give you this info. Use it to your advantage and post when you know more people will see your content. Also, try to post regularly so your audience knows when to expect new content from you.

To combat social media posts getting lost in digital noise, optimize posting times, utilize engaging visuals and headlines, and leverage relevant hashtags. Actively engage with your audience to foster connections and increase interaction. Collaborate with influencers to expand reach and tap into new audiences. Continuously analyze post performance and adjust strategies accordingly for improved visibility and effectiveness. By implementing these tactics, you can ensure your social media content stands out amidst the noise and resonates with your target audience.

Linkedin is a powerful tool to create not only digital connections and engagement but to transform them into real life opportunities to connect. Engaging in other professionals provides you the opportunity to connect with already established communities and position your personal brand within the space.

Engagement with your fans and potential audience is a key to building an authentic community on social media. This includes staying on top of every mention, comment, or message that you get. However, it is way beyond this, including commenting on relevant people/brand profiles who fall into your niche and get heard, interacting with stories, polls, or Q&As, collaborating with peer industry leaders, and making yourself noticeable by giving genuine opinions on different trending topics.

Engaging with audience is definitely good. However, if time is scarce for the creator, it would be great to focus on content farming instead. My team scrolls through the comment sections each day to find interesting comments about my videos and, most of the time, they find content from the audiences to create our next video!

Para mejorar la interacción en tus publicaciones en redes sociales, enfócate en crear contenido relevante y atractivo para tu audiencia. Utiliza imágenes llamativas, videos cortos y preguntas provocativas para fomentar la participación. Interactúa con tus seguidores respondiendo comentarios y mensajes, y sé consistente en la frecuencia y el horario de tus publicaciones. Además, aprovecha las herramientas de análisis de cada plataforma para comprender qué tipo de contenido funciona mejor y ajusta tu estrategia en consecuencia.

Do remember to use at least 1 hashtag for your own branding purpose. It could be your unique tagline, or a unique word that you always say. For mine it would be the word "YAEY". With this hashtag, I could then click in, to find the statistics of all videos that used this hashtag and present them to future clients / brands. It also helps with your personal branding!

Para mejorar el alcance de tus publicaciones en redes sociales, utiliza una combinación de hashtags populares y específicos de tu nicho. Investiga qué hashtags están utilizando tu audiencia objetivo y úsalos de manera relevante en tus publicaciones. También puedes crear hashtags únicos que representen tu marca o contenido. Evita usar demasiados hashtags y prioriza la calidad sobre la cantidad. Mantente al día con las tendencias y cambia tus hashtags según la temporada o los eventos relevantes. Experimenta con diferentes combinaciones y observa qué funciona mejor para tu contenido.

High-quality content is key to engaging Gen Z on social media, ensuring your brand stays memorable. This demographic values authenticity and creativity, so content that resonates and adds value can make your brand stand out. It's not just about visibility; it's about creating meaningful connections that spark conversations and foster a loyal community. By consistently delivering content that speaks to Gen Z's interests and values, you're more likely to remain top-of-mind and cultivate a strong, lasting relationship with this influential audience.

Quality is important in long videos, quantity is important in short videos. I use large quantities of short videos to test out what content resonates well with audience, and then compile the content that works into a higher quality long video. Note: The long video is not a simple compilation but a reshoot to connect all the content that works into a seamless long video.

In my observation, a common problem could be trying to blend in with everyone else. To truly shine, you have to discover your unique voice, share your own viewpoint, and craft content that would interest your audience. It's essential to experiment, opting for audio styles that resonate with your brand more than just following trends. Embrace creativity and dare to mix things up for your audience to keep them engaged and intrigued.

Para mejorar la calidad de tus publicaciones en redes sociales, primero identifica a tu audiencia y sus intereses. Luego, crea contenido relevante y original que resuelva problemas, entretenga o eduque. Utiliza imágenes llamativas y formatos variados. Interactúa con tus seguidores, responde a comentarios y preguntas. Mantén una frecuencia constante de publicaciones y analiza las métricas para ajustar tu estrategia. La autenticidad y la consistencia son clave para aumentar el alcance y el compromiso.

Short videos allow us to collect ample amounts of collect at lower costs. Use short videos to analyze and find what works before committing a long video.

In my experience, data is incredibly valuable for social media marketing. For instance, when I analyzed the performance of our posts using analytics tools, I discovered that our audience engages more with visual content, such as infographics and videos, compared to text-only posts. Additionally, by examining the times of day when our followers are most active, I identified that posting during lunch breaks and evenings leads to higher engagement rates. This insight has allowed us to tailor our content strategy to better resonate with the audience and achieve our marketing goals.

Para mejorar el alcance de tus publicaciones en redes sociales, primero analiza las métricas de engagement, como likes, comentarios y shares. Identifica el contenido que genera más interacción y replica ese estilo. Utiliza hashtags relevantes para ampliar tu audiencia y prueba diferentes horarios de publicación para encontrar el momento óptimo. Interactúa con tu audiencia respondiendo comentarios y mensajes para fomentar la participación. Monitorea constantemente tus estadísticas y adapta tu estrategia en función de los resultados.

Reconsider who you are creating this content for. Are you adding value to your audience. Are you inviting them to engage? And are you actively engaging with a new community to hep drive more eyeballs back to your content?