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What do you do if your social media knowledge is falling behind the latest trends?

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Keeping up with social media trends is crucial for staying relevant and effective in your digital strategy. As platforms evolve and new ones emerge, what worked yesterday may not resonate today. If you find your social media knowledge slipping behind the times, don't worry! It's a common challenge, but with some proactive steps, you can get back on track. This article will guide you through practical ways to refresh your approach and ensure your social media presence remains strong and engaging.

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Emre Arisoy

Digital Director at Concept Istanbul
Zahra Zabir

LinkedIn Top Voice /Digital Marketing Specialist / Freelancer / VA
Radu Oncescu

?? Writer @ #SoMeBites. ??New social media features every day. ?? 200 de apari?ii ?n media interna?ional?.

1 Stay Informed

One of the first steps to catch up with social media trends is to immerse yourself in industry news. Follow influential social media experts, subscribe to digital marketing newsletters, and join relevant forums or online communities. These resources often discuss the latest features, algorithm changes, or emerging platforms. By making it a habit to stay informed, you'll be able to spot trends as they arise and adapt your strategies accordingly.

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Emre Arisoy

Digital Director at Concept Istanbul
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Feeling lost in the social media jungle? Time to update your knowledge! Dive into industry news – follow social media gurus or influencers, especially on TikTok and Instagram, subscribe to marketing newsletters, and join online communities. These are treasure troves of info about new features, algorithm shifts, and hot platforms. Make staying informed a habit – it's the key to spotting trends and keeping your social media game on point.

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Zahra Zabir

LinkedIn Top Voice /Digital Marketing Specialist / Freelancer / VA
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If your social media knowledge is falling behind, prioritize learning and staying updated on the latest trends. Follow industry blogs, attend webinars, and take online courses to enhance your skills. Engage with social media communities and experiment with new features and strategies to stay ahead of the curve

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Radu Oncescu

?? Writer @ #SoMeBites. ??New social media features every day. ?? 200 de apari?ii ?n media interna?ional?.
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- Stay informed via various ?media outlets”: social media platforms and online forums, newsletters, online media platforms, app testing.

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Raymond K.

Founder of Stream Alive | Software Developer | Gen AI Prompt Engineer | Live Streaming Professional
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- Follow industry leaders, influencers, and experts on social media for updates on trends. - Subscribe to reputable newsletters and blogs for in-depth analysis and updates. - Attend webinars and virtual conferences for insights from expert speakers. - Join online communities and groups to engage with peers and share knowledge. - Monitor official accounts and blogs of social media platforms for updates. - Stay informed about industry reports and research papers. - Dedicate time to continuous learning through online courses or workshops. - Be open-minded and experiment with new tactics and strategies.

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Author Tushar Sheth

Bestselling Author & Versatile Content Expert | SEO & Web Content Writer | Graphic & Web Designer
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Here's your comeback plan: 1. Follow the Trendsetters: Identify industry influencers or relevant accounts on platforms like Twitter, Instagram, or TikTok. 2. Embrace Learning Tools: Platforms like YouTube are goldmines for tutorials on the latest social media features and trends. Search for "[platform name] trends 2024" or "[platform name] features for beginners" to get started. 3. Lurk & Learn: Spend some time actively engaging with content you find interesting. See what kind of comments and interactions these posts generate. 4. Experiment (Safely): Start by incorporating a trending element into an existing post format you're comfortable with. Analyze the results and see if it improves engagement.

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2 Engage Daily

Engagement is key on social media, not just with your audience but also with the platforms themselves. Dedicate time each day to scroll through your feeds, interact with content, and observe what others are doing. This hands-on approach gives you a feel for what's resonating with users and can inspire you to try new content types or posting strategies that align with current trends.

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Emre Arisoy

Digital Director at Concept Istanbul
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Social media savvy slipping? Dive in daily! Scroll feeds, engage with content, and see what's trending. This hands-on approach keeps you in the know about what users love, inspiring you to adapt your strategy with fresh content types or tactics that ride the latest waves.

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Raymond K.

Founder of Stream Alive | Software Developer | Gen AI Prompt Engineer | Live Streaming Professional
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- Consistent posting: Regularly post on social media to engage and stay visible. - Quality content: Create relevant, high-quality content that resonates. - Audience engagement: Respond promptly and authentically to build relationships. - User-generated content promotion: Encourage sharing of brand-related content. - Share valuable insights: Establish yourself as a trusted resource. - Monitor performance: Analyze metrics to optimize strategy. - Continuous learning: Stay updated on trends and best practices. - Collaboration: Partner to expand reach and create engaging content.

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3 Learn Continuously

Social media is an ever-evolving field, so continuous learning is essential. Look for online courses, webinars, and workshops that focus on the latest social media strategies and tools. By taking these educational opportunities, you're not only updating your knowledge but also gaining insights into how others are successfully navigating the changing landscape.

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Raymond K.

Founder of Stream Alive | Software Developer | Gen AI Prompt Engineer | Live Streaming Professional
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- Set specific learning goals related to social media marketing - Allocate regular time for learning and professional development - Enroll in online courses and tutorials on platforms like Coursera, Udemy, and LinkedIn Learning - Subscribe to industry blogs and publications for insights and updates - Engage in online communities and discussions dedicated to social media marketing - Attend webinars, virtual conferences, and online workshops - Experiment with new ideas and strategies on social media platforms - Seek feedback and mentorship from peers and experienced professionals - Stay curious and open-minded about new trends and technologies in social media marketing

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Emre Arisoy

Digital Director at Concept Istanbul
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Social media savvy? Stay sharp! Platforms evolve fast, so continuous learning is key. Dive into online courses, webinars, and workshops. Learn the latest strategies & tools, see how others adapt, and stay ahead of the curve. Keep your knowledge fresh, and your social media game on point.

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Marissa Walker

Social Media Strategy Architect | B2B Marketing Bestie | Digital Storyteller | Museum, Book & Circus Nerd
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Educate yourself! Chances are, you have a learning certification that has long expired. Chances also are, there are updated versions of those courses you can take that will recertify you as well as refreshing your knowledge. One of my favorite resources is HubSpot. I find their (free!) courses extremely informative, well organized, well researched, and accessible. Google also offers some great certifications for SEO which connect and integrate well with social media knowledge and skills.

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4 Experiment Often

Don't be afraid to experiment with your social media content. A/B testing different post formats, captions, and visuals can reveal what works best for your audience. Keep track of your experiments and analyze the results to understand which trends are worth pursuing. Remember, what's popular overall might not align with your brand or audience, so it's important to find the right balance.

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Radu Oncescu

?? Writer @ #SoMeBites. ??New social media features every day. ?? 200 de apari?ii ?n media interna?ional?.
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By joining the beta-testing programs launched by social media platforms such as Facebook, Instagram, TikTok, you can experiment with not yet released features.

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5 Network Widely

Building a network with other social media professionals can be incredibly valuable. Attend industry events, whether virtual or in-person, to connect with peers. These interactions can lead to knowledge-sharing opportunities and provide insights into how different brands or agencies are adapting to new trends. You might even find a mentor who can offer personalized advice.

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6 Reflect Regularly

Finally, set aside time to regularly reflect on your social media performance. Review your analytics to see which types of content are performing well and consider how this relates to current trends. Use this data to inform your strategy moving forward. Reflection also helps you identify areas where you may need more education or a different approach to keep up with the fast-paced world of social media.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media knowledge is falling behind the latest trends?

1

2

3

4

5

6

7

1 Stay Informed

2 Engage Daily

3 Learn Continuously

4 Experiment Often

5 Network Widely

6 Reflect Regularly

7 Here’s what else to consider

Social Media

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What do you do if your social media knowledge is falling behind the latest trends?

1

2

3

4

5

6

7

1 Stay Informed

2 Engage Daily

3 Learn Continuously

4 Experiment Often

5 Network Widely

6 Reflect Regularly

7 Here’s what else to consider

Social Media

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