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What do you do if your social media expertise is being overlooked?

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In a rapidly evolving digital world, social media management is an essential skill for businesses and personal brands alike. However, it's not uncommon to find your expertise in this area undervalued or overlooked. When your deep understanding of platforms, algorithms, and engagement strategies doesn't get the recognition it deserves, it can be frustrating. You might even feel like your efforts are invisible. But don't worry, there are proactive steps you can take to ensure your skills are acknowledged and utilized to their fullest potential.

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Melissa ? Mitchell

Ex Cabin Crew ???? Social Media Agency Owner ? Helping You Create Content That Connects ??AI Marketing Shortcuts To…
Francesc Grau ?

CEO de Chatprise || Mejoramos la Comunicación interna con la herramienta considerada, por sus propios usuari@s, la más…

1 Showcase Value

Demonstrating the value of your social media expertise is crucial when it feels underappreciated. Start by creating a comprehensive report that highlights the successes and growth achieved through your strategies. Use analytics to show tangible results, such as increased engagement, follower growth, or improved conversion rates. Ensure your report is visually appealing and easy to understand, so stakeholders can quickly grasp the impact of your work. By presenting concrete evidence of your contribution to the company's goals, you can make a compelling case for the importance of your role.

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Melissa ? Mitchell

Ex Cabin Crew ???? Social Media Agency Owner ? Helping You Create Content That Connects ??AI Marketing Shortcuts To Save ???& Maximise ROI ? Keynote Speaker ? Chihuahua Fan ??
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Sometimes value comes down to how much you value yourself and the confidence you have in your ability- if you are being overlooked and you know wholeheartedly that you are great at what you do - don’t wait for validation from other people. If there are no doors opening, just go and create that door yourself. I spent too many years trying to justify and validate what I did in a company that I was making a ton of money for, that one day I just decided I was going to start my own agency. I resigned and they only then realised my value, so I signed them as a client for double my yearly wage, and a tenth of the hours I was doing. Not being heard? Make a bigger noise.

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2 Educate Others

Often, social media management is overlooked due to a lack of understanding. Take the initiative to educate your colleagues or clients about the intricacies of social media. Organize workshops or informal sessions where you can share insights about current trends, algorithm changes, and best practices. By becoming a go-to resource for social media knowledge within your organization or network, you'll not only raise awareness about the importance of your field but also position yourself as an indispensable asset.

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3 Network Strategically

Networking is a powerful tool for social media professionals. Connect with peers in your industry through professional groups, online forums, or local meetups. These connections can provide support, share opportunities, and offer validation for your expertise. Additionally, consider reaching out to influencers or thought leaders in the social media realm who can advocate for the value of your work. Strategic networking can open doors to new collaborations and platforms where your skills are recognized and valued.

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4 Enhance Skills

Continual learning is vital in social media management. If your expertise is being overlooked, it might be time to upskill. Enroll in advanced courses, obtain certifications, or attend industry conferences to stay ahead of the curve. By enhancing your skills, you not only ensure that your knowledge remains current but also demonstrate a commitment to excellence in your field. This dedication to professional growth can help you stand out and earn the respect of your peers and superiors.

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Bonny Rathod

SEO Executive | Driving Online Visibility & Growth Through Strategic Optimization
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If your social media expertise is being overlooked, it's time to showcase your value. Start by evaluating your current strategies and results, then highlight specific achievements that demonstrate your impact. Engage with your team to share insights, collaborate on new ideas, and position yourself as a valuable asset. Utilize data analytics to track performance and optimize campaigns for maximum impact. Remember, consistency and innovation are key in the ever-evolving landscape of social media.

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5 Revamp Strategy

If your social media expertise is undervalued, reassessing and revamping your strategy might be necessary. Look for innovative ways to engage your audience and leverage new platforms or technologies. Experiment with different content formats or campaigns that could yield better results. A fresh approach can reignite interest in your work and show that you're adaptable and proactive in driving social media success.

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6 Assert Expertise

Lastly, confidently assert your expertise in social media management. When discussing strategies or plans, articulate your ideas clearly and back them up with examples from your experience or industry best practices. Don't shy away from taking ownership of successful projects or campaigns you've led. By speaking with authority and confidence about your work, you'll encourage others to take your expertise seriously and consider your input more carefully.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Francesc Grau ?

CEO de Chatprise || Mejoramos la Comunicación interna con la herramienta considerada, por sus propios usuari@s, la más fácil que han probado
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Hay que tener en cuenta: 1) tanto el poder de la capacidad de uno mismo en mostrar su propia experiencia 2) como la capacidad de los demás en hablar de nosotros En la primera (uno mismo) habrá que hacer un plan de plataformas y contenidos donde publicar contenidos que nos den visibilidad sobre la experiencia que queremos mostrar. En la segunda (que los demás hablen sobre nosotros) habrá que pensar en una estrategia de Relaciones Públicas donde conseguir una peque?a red de prescriptores que puedan "hablar" sobre nosotros, ya sea en medios de comunicación (explicando algo sobre nosotros, o dándonos voz para hacerlo nosotros mismos).

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Kyle Anderson

Founder @ FitPath Consulting | I help entrepreneurs find and invest in the right fitness franchise—guiding you through the process from selection to ownership, plus expert recruiting to build your dream team.
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Consider having a conversation with those who you think should notice your skill and efforts. Just simply ask them what they would like to see.

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What do you do if your social media expertise is being overlooked?

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1 Showcase Value

2 Educate Others

3 Network Strategically

4 Enhance Skills

5 Revamp Strategy

6 Assert Expertise

7 Here’s what else to consider

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