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What do you do if your social media clients expect expertise on multiple platforms?

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Navigating the expectations of social media clients can be challenging, especially when they require proficiency across multiple platforms. Your role as a social media manager is not just to post content but to understand the nuances of each platform and how they can best serve your client's goals. Whether it's the brevity and immediacy of Twitter, the visual storytelling of Instagram, or the professional networking opportunities on LinkedIn, each has its unique demands and audience behaviors. But what happens when your clients expect you to be an expert on all of them?

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Neeraj Verma

Digital Marketing | Product Management | Lead Generation | E-Commerce Engagement | SEO & SEM

1 Assess Needs

When clients expect you to manage multiple social media platforms, the first step is to assess their specific needs. Understand what they aim to achieve with their online presence. Is it brand awareness, customer engagement, lead generation, or sales? Each platform has its strengths, so aligning their goals with the appropriate platforms is crucial. This understanding will not only streamline your efforts but will also provide a clear direction for your content strategy and help manage your client's expectations about what can be achieved on each platform.

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Neeraj Verma

Digital Marketing | Product Management | Lead Generation | E-Commerce Engagement | SEO & SEM
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Understanding the distinct dynamics and audience demographics of each platform should be your top priority when dealing with social media clients who demand proficiency across multiple platforms. Devote time to regular learning and training in order to remain current with platform-specific best practices, trends, and algorithms. Create a flexible approach that is specific to each platform while preserving the messaging and voice of the brand. Track performance with analytics and adjust strategies as necessary. If you need to guarantee thorough coverage across platforms and deliver excellent content and engagement that fits with client goals, think about collaborating with experts or agencies.

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Zakery Rathbone-Scott

I help you build a brand, market your business, and turn your expertise into content | Dad | Lego builder | Striving entrepreneur
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Step 1 is setting your goals. Without a target to aim for you're lost Step 2 is working backwards, making targets to work towards Some will fail and that's okay, that's how we learn As long as there's clarity between you and the client

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Muhammad Abdullah

Talent acquisition | Marketer | Content Creator at RONS Group
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Prioritize mastering key platforms based on client demographics and goals. Communicate transparently about strengths and limitations, offering tailored strategies for each platform to maximize effectiveness and client satisfaction.

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2 Continuous Learning

In the fast-paced world of social media, continuous learning is essential. Stay updated with the latest trends, algorithm changes, and new features on each platform. This could involve subscribing to industry newsletters, attending webinars, or joining professional groups where knowledge is shared. Remember, your value to your clients increases with your expertise, so dedicating time to education is an investment in your service offering. This commitment to learning will also demonstrate to clients that you are proactive in keeping their strategy relevant and effective.

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Zakery Rathbone-Scott

I help you build a brand, market your business, and turn your expertise into content | Dad | Lego builder | Striving entrepreneur
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There's loads of free courses you can take. HubSpot is amazing for this Google has their own education system along with Semrush Things change fast especially with technology, so staying informed should be part of your passion for the work

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3 Leverage Tools

Efficiency is key when managing multiple social media platforms. Utilize social media management tools that allow you to schedule posts, track engagement, and analyze performance across all platforms from one dashboard. These tools save time and help you maintain a consistent presence online. They also provide valuable insights that can inform your strategy and improve results over time. With the right tools, you can effectively manage a diverse range of social media accounts without becoming overwhelmed.

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4 Set Boundaries

Setting clear boundaries with clients regarding your expertise and availability is important. If a client expects expertise in a platform you're not familiar with, be honest about your proficiency level and offer to learn it or recommend someone who specializes in that area. It's better to set realistic expectations than to overpromise and underdeliver. Also, establish communication protocols and response times to ensure that both you and your clients have a mutual understanding of how you will work together.

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Zakery Rathbone-Scott

I help you build a brand, market your business, and turn your expertise into content | Dad | Lego builder | Striving entrepreneur
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Honesty is the best policy If you take on work that you don't have experience in, but lie about it then it's going to lead to disappointment and regret on both sides Here's some phrases to help you - I'm not 100% on that but I will do some research and try to find out - let me get back to you on that - This isn't my area of expertise, but I love a new challenge If their expectations are extremely out of range and they're putting pressure on you then maybe it's not the best fit for either of you and that's okay!

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Muhammad Abdullah

Talent acquisition | Marketer | Content Creator at RONS Group
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Transparency and honesty are key. Communicate expertise boundaries clearly, offering to learn or recommend specialists if needed. Establish clear communication protocols for mutual understanding and effective collaboration.

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5 Collaborate Wisely

Collaboration can be a powerful way to enhance your expertise across multiple platforms. Consider partnering with other social media professionals who have strengths in areas where you may be less experienced. This not only broadens the range of services you can offer but also provides a learning opportunity through shared knowledge and experience. A collaborative approach allows you to deliver comprehensive social media management to your clients while continuously expanding your skill set.

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6 Adapt Strategically

Lastly, being adaptable is crucial in managing client expectations for multiple platform expertise. Social media is an ever-changing landscape, and strategies that work today may not work tomorrow. Be prepared to pivot and adapt your approach based on platform updates, shifting audience preferences, and the performance of your content. By staying flexible and responsive, you can maintain a high level of service across various social media channels.

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Muhammad Abdullah

Talent acquisition | Marketer | Content Creator at RONS Group
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Agility is vital in meeting client needs across diverse social media platforms. Embrace change, adjust strategies promptly, and monitor content performance. Flexibility ensures sustained effectiveness amidst evolving landscapes and audience dynamics.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media clients expect expertise on multiple platforms?

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1 Assess Needs

2 Continuous Learning

3 Leverage Tools

4 Set Boundaries

5 Collaborate Wisely

6 Adapt Strategically

7 Here’s what else to consider

Social Media Management

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