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What do you do if your social media advertising techniques and strategies are outdated?

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Social media advertising is constantly evolving, and what worked a few months ago may not be effective today. If you want to stay ahead of the competition and reach your target audience, you need to update your techniques and strategies regularly. Here are some steps you can take if your social media advertising methods are outdated.

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Talha khan

Media Buyer || Social Media Marketer || I help Business get more Leads & Sales with my Data Driven Strategies
Arooj Zahra Khan

Passionate UI/UX Designer || Designing Intuitive & Engaging User Experiences || Expert in Web & Mobile App Design ||…
Muhammad Haneef Iqbal

Social Media Manager | Meta Ads

1 Audit your current performance

The first step is to evaluate how your current social media advertising campaigns are performing. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to measure key metrics such as reach, engagement, conversions, and ROI. Compare your results with your goals and identify what is working and what is not. Look for any gaps, weaknesses, or opportunities for improvement.

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Talha khan

Media Buyer || Social Media Marketer || I help Business get more Leads & Sales with my Data Driven Strategies
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If your social media advertising techniques are outdated, it's time to revamp your strategies. Embrace new trends, analyze data, and adapt to the ever-changing landscape to stay relevant and effective.

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Arooj Zahra Khan

Passionate UI/UX Designer || Designing Intuitive & Engaging User Experiences || Expert in Web & Mobile App Design || Bringing Ideas to Life with Seamless Interfaces || DM for Design Collaborations ?
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Sure, here are five simple steps to update outdated social media advertising techniques: 1. Stay updated with current trends and platform changes. 2. Analyze what successful competitors are doing. 3. Engage with your audience to understand their preferences. 4. Refresh your content regularly to keep it relevant. 5. Experiment with new features and adapt your strategy accordingly.

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Muhammad Haneef Iqbal

Social Media Manager | Meta Ads
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Audit is all about what's working and what's not, analyze your previous content and did you achieve your goals that you targetted, then figure out what's is not working avoid it in upcoming content.

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2 Research your audience and competitors

The next step is to understand your audience and your competitors better. You can use tools like Audience Insights, Social Blade, or BuzzSumo to analyze the demographics, interests, behaviors, and preferences of your potential customers. You can also see what kind of content, ads, and offers your competitors are using and how they are performing. This will help you to find out what your audience wants and needs, and how you can stand out from the crowd.

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Muhammad Haneef Iqbal

Social Media Manager | Meta Ads
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Your audience tells you what is needed and by presenting that specific need, you are nailing it. So keep track of your audience behavior and their needs

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3 Experiment with new platforms and formats

The third step is to try new platforms and formats for your social media advertising. You may be missing out on some opportunities if you only focus on the most popular or familiar networks. For example, you can explore platforms like TikTok, Pinterest, or LinkedIn, depending on your niche and goals. You can also experiment with different formats such as video, stories, live streaming, or podcasts. These can help you to increase your reach, engagement, and conversions.

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Muhammad Haneef Iqbal

Social Media Manager | Meta Ads
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Explore new options and platforms. It can provide you a very good opportunity as most of your competitors are focused on familiar platforms so using the one which is not more familiar among compitetors you can grab potential audience on that platform easily

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4 Optimize your ads for mobile and SEO

The fourth step is to optimize your ads for mobile and SEO. More and more people are using their smartphones to access social media, so you need to make sure your ads are responsive, fast, and user-friendly. You can use tools like Google Mobile-Friendly Test, PageSpeed Insights, or Facebook Ads Manager to check and improve your mobile performance. You also need to optimize your ads for SEO, so that they can rank higher on search engines and drive more organic traffic. You can use tools like Google Keyword Planner, Moz, or SEMrush to research and use relevant keywords, titles, descriptions, and tags.

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5 Test and measure your results

The final step is to test and measure your results. You can use tools like Google Optimize, Facebook Split Testing, or Twitter Experiments to run A/B tests or multivariate tests on your ads. This will help you to compare different versions of your ads and see which ones perform better. You can also use tools like Google Data Studio, Facebook Attribution, or Twitter Analytics to track and analyze your results. This will help you to measure your ROI, identify your best practices, and optimize your campaigns.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social media advertising techniques and strategies are outdated?

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1 Audit your current performance

2 Research your audience and competitors

3 Experiment with new platforms and formats

4 Optimize your ads for mobile and SEO

5 Test and measure your results

6 Here’s what else to consider

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