What do you do if your social impact projects clash with others?

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In the realm of social impact, encountering projects that clash with your own is a common challenge. Whether it's a difference in approach, goals, or resources, these conflicts can create roadblocks to creating positive change. However, they also offer opportunities for collaboration and innovation. By understanding how to navigate these clashes effectively, you can turn potential conflicts into powerful partnerships that amplify the impact of your work.

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1 Assess Impact

When you discover another project that seems at odds with yours, the first step is to assess the impact of both initiatives. Take a step back and analyze the goals, target audience, and outcomes of each project. It's crucial to understand whether the projects are genuinely incompatible or if there's a misunderstanding or overlap that can be resolved. Sometimes, what appears to be a clash is actually an opportunity for projects to complement each other and increase their reach and effectiveness.

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John-Paul Crofton-Biwer

Gain Fresh Insight, Take The Initiative & Create Innovation: Empowering Health & Wellbeing Organisations to Survive and Thrive In Uncertain Times: Take the Opportunity to Create Change For Better
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You also have to look higher up. Who commissioned it and why? Does their strategy align or conflict with yours? Is there common ground?

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2 Open Dialogue

Once you've assessed the impact, initiate an open dialogue with the other party. Communication is key in resolving conflicts, so approach the conversation with a willingness to listen and understand their perspective. Share your concerns respectfully and seek common ground. This might involve discussing the core values and objectives of each project to identify areas where you can work together or at least coexist without undermining each other's efforts.

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John-Paul Crofton-Biwer

Gain Fresh Insight, Take The Initiative & Create Innovation: Empowering Health & Wellbeing Organisations to Survive and Thrive In Uncertain Times: Take the Opportunity to Create Change For Better
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It's important to also include the people / community targeted with the social impact initiative. They may see synergies or conflicts that are blind to the providers.

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3 Explore Synergy

Exploring synergy between clashing social impact projects can turn competition into collaboration. Look for ways in which the projects can benefit from each other's strengths or resources. Could you combine efforts in certain areas, share expertise, or cross-promote to each other's audiences? Synergizing can lead to innovative solutions that neither project could achieve alone, ultimately leading to greater social impact.

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John-Paul Crofton-Biwer

Gain Fresh Insight, Take The Initiative & Create Innovation: Empowering Health & Wellbeing Organisations to Survive and Thrive In Uncertain Times: Take the Opportunity to Create Change For Better
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It can also help to look upstream or downstream of the point of intervention. As boosting a single point in a pathway will often create new constraints (Theory of Constraints); so you will often need to look at the pathway as a whole for the most effective point to synergise your strategy.

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4 Negotiate Terms

If you find common ground, the next step is to negotiate terms that are acceptable to both parties. This might involve compromise or the development of a joint strategy that respects the vision and objectives of each project. Be clear about what you are willing to offer and what you need in return. Effective negotiation can lead to a formal or informal agreement that outlines how the projects will coexist or collaborate moving forward.

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John-Paul Crofton-Biwer

Gain Fresh Insight, Take The Initiative & Create Innovation: Empowering Health & Wellbeing Organisations to Survive and Thrive In Uncertain Times: Take the Opportunity to Create Change For Better
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The people commisioning these interventions need to be kept in the loop and consulted on any changes. Similarly if the conversation are at commisioning level then the terms need to also make sense with frontline staff

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5 Implement Changes

With an agreement in place, it's time to implement the necessary changes to ensure both projects can thrive. This may involve adjusting timelines, reallocating resources, or revising strategies to accommodate the new partnership or coexistence agreement. Be flexible and open to feedback as you make these changes, as the situation may evolve and require further adaptation.

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6 Monitor Progress

Finally, monitor the progress of both projects as they move forward in their adjusted forms. Keep communication channels open and check in regularly to ensure that the agreement is being honored and that no new conflicts have arisen. This ongoing monitoring is essential to maintaining a healthy relationship between the projects and ensuring that both continue to make a positive social impact.

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John-Paul Crofton-Biwer

Gain Fresh Insight, Take The Initiative & Create Innovation: Empowering Health & Wellbeing Organisations to Survive and Thrive In Uncertain Times: Take the Opportunity to Create Change For Better
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Whilst collaborations and partnerships should be welcomed, it will have important effects on how you measure social impact. (Whose intervention did what) so measurement should be an important consideration of how you work together

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your social impact projects clash with others?

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1 Assess Impact

2 Open Dialogue

3 Explore Synergy

4 Negotiate Terms

5 Implement Changes

6 Monitor Progress

7 Here’s what else to consider

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