What do you do if your SEM team is working remotely?

As a digital marketing practitioner in my opinion it is completely fine to have a remote SEM team to work with but there are certain pointers that one should take care. 1. You need to have well defined and measurable goals: If your team understands your expectations and if you set measurable goals for each remote member you will see some good results 2. Use online tools where all your team mates can collaborate together : There are a lot of cloud based tools where your team can meet and discuss progress 3. Don't think of micro managing things 4. Monitoring Individual performances and giving feedback in private is very important. 5. Most importantly always have virtual non work get togethers this helps bond your team more.

When it comes to working remotely, Communication and SOP is matter. Create clear SOP and do every day review. You and your team can set 20 mins stand up meeting every work day to evaluate your campaign.

set clear expectations and targets that need to be met. give them the authority to make certain changes based on agreed frameworks so things can move quicker

If your SEM team is working remotely: - Use collaboration tools for communication and project management. - Set clear expectations and deadlines for tasks. - Schedule regular video meetings for updates and discussions. - Provide necessary resources and support for remote work. - Encourage open communication and feedback.

Effective communication is essential for remote SEM teams to share insights and updates. Set up consistent channels and routines, like daily check-ins, weekly meetings, and monthly reports. Encourage open dialogue among team members about work, challenges, successes, and personal interests. This fosters trust, rapport, and teamwork, creating a collaborative and supportive environment.

Efficient communication is key to respect everyone's time. Work with asynchronous communication via Slack and Loom to avoid setting up a meeting for every topic.

Sea cual sea el sistema, establece siempre algún briefing periódico donde evaluar el seguimiento de los objetivos. A esto le puedes a?adir un feedback mutuo en el cual calibrar la estrategia ante cualquier desviación de objetivos. Monitorizar datos en tiempo real y establecer sistemas de alerta ayuda anticipar cualquier problemática.

Communication is key and it is easy to maintain working remotely if you use collaborative tools like Slack, Teams or Jira. It allows the team to have a visual of each others′ workload, can see the progress of different projects and it′s easier to share any screenshots or even get in a quick call if needed. Remote working allows you to do the same as in an office but in a more efficient manner.

Small talk is essential. It puts us at ease and helps us transition to more serious topics like mistakes, delays, new ideas, pitches, and performance evaluations. The likings we learn about our colleagues—for instance, that they play guitar or love dogs—build rapport and deepen trust.

My ideal S.T.A.C.K.? for SEM remote work is Google Ads, SEMRush, Google Search Console, Google Analytics, Basecamp (projects, tasks, and cards), Google Workplace, Zoom, Campfire, and Loom. You need to enable a cloud-based workflow to access your team entirely remotely. Eventually, they can fully master it and switch between home, remote office, or real office machines only with the usernames/IDs. The team doesn't establish the S.T.A.C.K.?; they only need to use it.

For a remote SEM team to excel, equip them with essential tools like Google Ads, Analytics, Search Console, SEMrush, and Moz, tailored to your strategy and budget. Ensure they have reliable internet, devices, and software for home-based work. Invest in their growth through training, coaching, and support, enhancing their SEM expertise and capabilities. This combination of resources and support fosters a productive and skilled remote team.

La gran ventaja de nuestro trabajo es contar con infinitas posibilidades para monitorizar datos. Ya sea con informes en Google Ads, Google Analytics, Google Search Console o cualquier otra; siempre recomiendo integrar fuentes de datos en Looker Studio para definir todas las métricas principales de seguimiento.

In addition to the tools needed to optimize your Ad accounts, there are a variety of project management tools that help you structure work with your (remote) team. Kanban, Microsoft Planner, Trello and Asana all offer a similar look and feel. Monday is also a good project management tool. Choose the one that fits your business and team and make sure it's used actively.

Equip your SEM team with the necessary tools, software, and resources to effectively perform their tasks remotely. Ensure access to collaboration platforms, project management tools, and training materials to facilitate seamless remote work.

Never stop exchanges with your team. Feed them with all the ideas you can, and they will start to have their own ideas which are in line with your goals. Always encourage your team mates to give ideas, to be innovative... If you want them to be performant, bring them the good creative environment for.

Encourage creativity and innovation among your SEM team members by fostering a supportive and collaborative work environment. Provide opportunities for brainstorming, idea-sharing, and experimentation to drive continuous improvement and strategic thinking.

While we think from employees POV, simultaneously, we should also keep in mind clients' expectations & needs. They should also be well informed about the working pattern & communication window since they should not form a notion of work/issue being unaddressed. For this, automated rules, OOOs' and other software like chat bot can be integrated by companies to make even clients experience delightful.

Learn to spot the signs of overwork or burnout. Be explicit and open when you discuss this with a team member that is showing signs or has flagged this themselves. People have different rhythms when working from home. As long as you have correctly defined the goals and expectations for the team, it shouldn't matter what time of the day/week they work.

Recognize the importance of work-life balance for your SEM team's well-being and productivity. Encourage flexible work schedules, promote time management strategies, and provide support for maintaining a healthy work-life balance while working remotely.