What do you do if your SEM team members lack expertise in certain areas?

1 Assess Skills

Begin by evaluating your team's current skill set through an honest assessment. Identify specific areas where knowledge is lacking. This might include technical aspects like bid management, understanding search engine algorithms, or creative tasks such as writing compelling ad copy. By pinpointing the exact skills that need improvement, you can tailor training and development efforts to be as effective as possible.

2 Encourage Learning

Once you've identified the skill gaps, encourage continuous learning within your team. This could involve online courses, webinars, or workshops related to SEM. Make learning a part of your team's routine by setting aside time for educational activities and sharing resources. Cultivating an environment that values upskilling can lead to a more knowledgeable and versatile team.

3 Hire Experts

If the skill gaps are significant and immediate expertise is required, consider hiring new team members who specialize in those areas. Bringing in experts not only fills the immediate void but also provides an opportunity for existing team members to learn from their experience. Ensure that these experts are willing to share their knowledge and mentor others to help uplift the entire team's capabilities.

4 Use Tools

Leverage tools and software that can compensate for the lack of expertise in certain areas. Many SEM tools come with built-in features that simplify tasks like keyword research, bid management, and performance analysis. These tools can provide guidance and insights that help less experienced team members make informed decisions while they continue to develop their skills.

5 Outsource Tasks

Outsourcing can be a viable option when there's a need for immediate expertise in specific SEM tasks. Partner with agencies or freelancers who are proficient in areas where your team lacks knowledge. This strategy allows your campaigns to benefit from high-level expertise while your team members focus on their strengths and work on improving their weaknesses.

6 Mentorship Programs

Implementing a mentorship program within your team can bridge the gap between less experienced members and seasoned professionals. Pairing up skilled mentors with those needing development fosters a culture of knowledge sharing and collaboration. Through regular sessions, mentors can provide hands-on guidance, share best practices, and offer feedback to help mentees advance their SEM skills.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?