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What do you do if your self-employed business is struggling to attract clients?

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Being self-employed can be rewarding, but also challenging, especially when you face difficulties in finding and retaining clients. If your business is struggling to attract clients, you may feel frustrated, anxious, or even discouraged. However, there are some steps you can take to improve your situation and boost your income. Here are six tips to help you overcome the client drought and grow your self-employed business.

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Karen Collacutt

Helping Savvy Coaches, Consultants, and Entrepreneurs Unlock their 6-Figure Business Growth Without Paid Ads ? Grow…

1 Assess your market

The first step is to understand your target market and how your services or products can meet their needs and solve their problems. You can do this by conducting market research, analyzing your competitors, and getting feedback from your existing or potential clients. You may discover new opportunities, niches, or trends that you can leverage to differentiate yourself and increase your value proposition.

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Karen Collacutt

Helping Savvy Coaches, Consultants, and Entrepreneurs Unlock their 6-Figure Business Growth Without Paid Ads ? Grow Your Business with a Scalable, Organic Lead Generation System Offer??Roadmap??Funnel??Leads??Clients??
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Get crystal clear on not just who you work with but what problems you solve. What are the challenges that your clients are facing and how you can guide them from where they are to the outcomes they desire. Book a focus groups with your favourite clients and ask them the questions that will help give you the data to up level your offerings.

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Harshit Saxena

Talent Acquisition & Employer Branding | Diversity&Inclusion| EVP & Candidate Experience
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Attracting clients can be tough! Here are some quick tips to get your freelance game back on track: - Revamp your online presence and social media. Highlight your best work. - Refine your targeting. Tailor your outreach to their needs. - Showcase your expertise and build trust with potential clients. - Attend industry events and connect with potential collaborators or referral sources.

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Martin Buckland

Executive Resume Writing and Executive Job Search Coaching ?? Global Career Matchmaker for Executives, the International EMBA Community, Mining Leaders, & Sloan Fellows ?? Thought Leader & Speaker on Career Management
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It's tough to own a business. You have to be a 'Jack of all Trades'. But the positive is that it's a lot easier today with the internet and social media platforms than it was even 10-years ago. The key to being a successful entrepreneur is to have a great product or service offering and target your audience. Find a niche which isn't too competitive. Have a polished, professional up to date website, be active on LinkedIn, Facebook which is becoming highly successful for entrepreneurs and X. Plan and execute an aggressive in-person networking strategy, often Chambers of Commerce are great venues to start. Build respect, trust and be willing to share your knowledge, it's giving before taking.

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Jimena Perez Gramond M.

Impulso a Gerentes y Directores a encontrar un trabajo que les apasione potenciando el proceso de búsqueda.
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Investiga: Define tu público objetivo, sus necesidades y cómo tu oferta les beneficia. Analiza la competencia: Identifica sus estrategias, fortalezas y debilidades para diferenciarte. Obtén feedback: Reúne opiniones de clientes actuales y potenciales para mejorar tu oferta. Descubre oportunidades: Explora nichos de mercado y tendencias para destacar.

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Martin Buckland

Executive Resume Writing and Executive Job Search Coaching ?? Global Career Matchmaker for Executives, the International EMBA Community, Mining Leaders, & Sloan Fellows ?? Thought Leader & Speaker on Career Management
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First, don't panic. Take a step back and deep breath to evaluate how far you have come so far. Look at your original target audience, has it changed recently? Are your services or products meeting the needs of that changed audience? Has your brand been compromised through some customer comments or media dialogue? All business large and small need to constantly assess and adapt to the current age, not past years. Do a survey with all customers on what they perceive your business to be and provoke suggestions. Listen intently because customers drive your business. Address their issues, meet with them and find the competitive edge. Steer the business direction towards that and go for it! Hopefully a pick-up in revenue will happen.

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2 Revamp your marketing

The second step is to review and update your marketing strategy and tactics. You need to communicate clearly and effectively what you do, who you serve, and why you are the best choice for your clients. You can do this by creating a compelling website, portfolio, and social media presence, as well as using email marketing, content marketing, and referrals to generate leads and build relationships. You should also track and measure your marketing results and adjust your approach accordingly.

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Jimena Perez Gramond M.

Impulso a Gerentes y Directores a encontrar un trabajo que les apasione potenciando el proceso de búsqueda.
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1. Revisa y actualiza tu estrategia: Define tu público objetivo ideal. Clarifica tu propuesta de valor única. Crea mensajes específicos y atractivos para tu público. 2. Implementa tácticas efectivas: Crea un sitio web profesional y fácil de usar. Desarrolla un portafolio que muestre tu mejor trabajo. Ten una presencia activa en las redes sociales relevantes. Implementa estrategias de marketing por correo electrónico. Crea contenido valioso que atraiga a tu público objetivo. Incentiva las referencias de tus clientes satisfechos.

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3 Improve your skills

The third step is to invest in your professional development and enhance your skills and knowledge. You need to stay on top of your industry trends, best practices, and innovations, and demonstrate your expertise and credibility to your clients. You can do this by taking online courses, attending webinars, reading books and blogs, joining professional networks, and getting certifications or credentials. You should also showcase your skills and achievements on your website, social media, and resume.

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Jimena Perez Gramond M.

Impulso a Gerentes y Directores a encontrar un trabajo que les apasione potenciando el proceso de búsqueda.
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1. Mejora tus habilidades: Mantente actualizado: Cursos online, webinars, libros, blogs. Demuestra experiencia: Certificaciones, membresías, logros. Destaca tus habilidades: Sitio web, redes sociales, currículum. 2. Refuerza tu marca online: Optimiza tu sitio web: SEO, dise?o atractivo, contenido relevante. Redes sociales: Crea comunidad, comparte contenido valioso, interactúa. Marketing digital: Publicidad dirigida, email marketing, blogs invitados.

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4 Expand your network

The fourth step is to grow your network and connect with people who can help you find and secure more clients. You need to build trust and rapport with your existing clients, ask for referrals and testimonials, and follow up with them regularly. You also need to reach out to new contacts, such as former colleagues, friends, family, or industry peers, and introduce yourself and your services. You can also attend networking events, join online communities, and participate in discussions and forums.

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5 Diversify your offerings

The fifth step is to diversify your products or services and create multiple streams of income. You need to adapt to the changing needs and preferences of your clients, and offer them more value and options. You can do this by creating packages, bundles, or subscriptions, adding complementary or supplementary services, or creating passive income products, such as e-books, courses, or podcasts. You should also consider collaborating with other professionals or businesses that can complement your offerings.

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IECC Barnishikha At ADA

? Internship & Early Career Coach | Career Strategist for Students & Job Seekers | Expert in Resumes, LinkedIn, & Application Success | Personalized Internship Search & Job Hunt Support
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Consider diversifying your offerings to broaden appeal. Evaluate your current services and identify complementary or related skills that align with market demands. Develop new packages or services that address specific pain points or emerging trends in your industry. Leverage your existing client base for feedback and tailor offerings based on their needs. Utilize digital marketing to showcase the expanded range of services, highlighting the added value. Networking and partnerships can also help amplify your reach. By diversifying your offerings, you not only attract a wider clientele but also position your business as adaptable and responsive to evolving market demands, ultimately boosting client acquisition.

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6 Adjust your pricing

The sixth step is to evaluate and modify your pricing strategy and structure. You need to charge what you are worth, and what the market can bear, and avoid underpricing or overpricing your services. You can do this by researching the average rates in your industry and niche, calculating your costs and expenses, and determining your desired profit margin. You should also consider using different pricing models, such as hourly, project-based, value-based, or retainer, depending on your clients and services.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ruchika Chadha
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- Get help to learn new perspective & ‘aha’ moments! - Go outside your comfort zone and try quick/ new things like vlogging on LinkedIn

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What do you do if your self-employed business is struggling to attract clients?

1

2

3

4

5

6

7

1 Assess your market

2 Revamp your marketing

3 Improve your skills

4 Expand your network

5 Diversify your offerings

6 Adjust your pricing

7 Here’s what else to consider

Job Search Strategies

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What do you do if your self-employed business is struggling to attract clients?

1

2

3

4

5

6

7

1 Assess your market

2 Revamp your marketing

3 Improve your skills

4 Expand your network

5 Diversify your offerings

6 Adjust your pricing

7 Here’s what else to consider

Job Search Strategies

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感谢您的反馈

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