What do you do if your sales strategy is too complicated?

Get back to the basics if your sales strategy is too complicated. Sales should not be complicated, ever. Unless if what you're selling is truly unnecessary. Usually a complex sales process comes from pitching the solution instead of the problem. Focus your energies on conveying the problem and the impact it has and then the details about the solution become an organic part of the conversation and the deal flow becomes more natural and significantly faster.

Define - which 20% deals makes you 80% of profit and focus on those. The rest maintain in “as is”. It’s not worth to spread energy on low profit deals when your high profit deals underscore. Get easy - money comes and goes. But your credibility and personal branding is those making your profit. First 10 years you work for your personal brand and afterward, your brand is working for you.

If your sales strategy feels overly complex, try this: 1.Laser focus: Identify your primary goal and cut out anything that doesn't directly support it. 2.Frontline feedback: Your sales reps are in the trenches – ask them what's working and what's not. 3.Data dive: Analyze your sales data for patterns in both wins and losses to pinpoint areas for improvement. 4.Experiment and adapt: A simpler strategy allows for more flexibility to test new approaches. 5.Clear communication: Make sure everyone on your team understands the simplified plan to ensure alignment. Remember, simplicity doesn't equal weakness. It's about focusing on what truly matters and eliminating unnecessary complexity to drive results.

En estos casos lo que hago es buscar que la estrategia cubra primero a los canales más efectivos/rentables para el negocio, simplificando la propuesta de valor que ofrece mi producto vs. la competencia. Después voy dividiendo el resto de las cuentas por segmentos o categorías y para determinar cuál es la mejor estrategia dependiendo de cada caso. Esto implica más trabajo porque no se puede generalizar, pero muchas veces es necesario para ofrecer lo mejor a cada tipo de cliente.

When a sales strategy feels overwhelming, simplify your goals by identifying key objectives that unite your team and enhance motivation. Assess your tools ensure they are user-friendly and streamline processes by eliminating unnecessary steps for efficiency. Provide effective training so everyone understands and can implement the new strategy. Regularly check results to identify successes and areas for improvement, fostering continuous growth. Leverage your team’s insights and consider bringing in an outside consultant for fresh perspectives. Simplifying complexity creates clarity, enabling your team to navigate the path to success more confidently. Together, focus on achievable goals and drive efforts forward.

Streamlining your sales toolkit is essential for maximizing efficiency and minimizing confusion. By eliminating redundant tools and focusing on user-friendly, intelligent solutions, you empower your team to concentrate on what truly matters—selling. This approach not only enhances operational performance but also fosters a culture of innovation and agility, crucial for navigating modern business landscapes. Lead with purpose and vision, and watch your sales strategy transform into a powerhouse of productivity.

Strategies both simple and complex should be separated into areas of focus and responsibilities of different departments, and tasks for team members So the problem is mostly in not being able to create a roadmap for the strategy implementation

There are is one other key aspect to consider regarding a complicated sales strategy. Have you selected the right target market, is that clearly defined, and is it accessible? In addition, have you defined the buying personas within the target organizations? Have you defined the use cases for each market segment? When these aren’t done right, there are unnecessary complexities that can arise in the sales process.