What do you do if your sales productivity is lagging behind and you're a mid-career professional?

2 Update your skills and knowledge

The second step to improve your sales productivity is to invest in your professional development. As a mid-career professional, you may have a lot of experience and expertise, but you also need to stay relevant and competitive in the dynamic sales environment. That means learning new skills and knowledge that can help you solve your customers' problems, communicate your value proposition, and leverage your network. You can do this by taking online courses, reading books and blogs, listening to podcasts, attending webinars and events, or joining a mentorship or coaching program.

3 Optimize your processes and tools

The third step to improve your sales productivity is to streamline your workflows and systems. As a mid-career professional, you may have developed some habits and routines that work for you, but you also need to adapt to the changing customer expectations and behaviors. That means using the best practices and tools that can help you automate, simplify, and enhance your sales tasks. You can do this by reviewing your sales pipeline, CRM, email, calendar, and social media platforms. How can you eliminate inefficiencies, redundancies, and distractions? How can you integrate, synchronize, and customize your tools to fit your needs?

4 Revamp your strategy and tactics

The fourth step to improve your sales productivity is to refresh your approach and methods. As a mid-career professional, you may have a solid track record and reputation, but you also need to innovate and differentiate yourself in the crowded and competitive market. That means using the most effective strategies and tactics that can help you generate more leads, qualify more prospects, negotiate better deals, and retain more customers. You can do this by analyzing your target market, value proposition, unique selling points, and competitors. How can you create more value, build more trust, and create more urgency for your customers?

5 Recharge your energy and motivation

The fifth step to improve your sales productivity is to renew your passion and drive. As a mid-career professional, you may have a lot of responsibility and pressure, but you also need to maintain your well-being and happiness. That means taking care of your physical, mental, and emotional health, and finding balance and fulfillment in your work and life. You can do this by setting realistic and meaningful goals, celebrating your achievements, rewarding yourself, seeking support, and having fun. How can you make sales more enjoyable, rewarding, and meaningful for yourself and others?

6 Experiment and iterate

The sixth and final step to improve your sales productivity is to test and learn. As a mid-career professional, you may have a lot of confidence and wisdom, but you also need to be open and curious. That means trying new things, measuring the results, and making adjustments as you go. You can do this by setting up experiments, tracking your progress, and reviewing your outcomes. What works and what doesn't? What can you keep, change, or discard? How can you improve your sales productivity continuously and consistently?