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What do you do if your sales coaching clients need ongoing support through social media?

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As a sales coach, you understand the importance of maintaining a strong connection with your clients. In today's digital age, that often means being available on social media platforms where your clients spend much of their time. If your sales coaching clients require ongoing support, leveraging social media can be an effective way to provide continuous guidance and build a community around your coaching services. Let's explore how you can offer that support effectively.

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1 Assess Needs

Before diving into the world of social media support, take the time to assess your clients' specific needs. Understand what type of assistance they're looking for—whether it's answers to quick questions, strategies for overcoming objections, or resources for continuous learning. By identifying their needs, you can tailor your social media presence to provide the most relevant and helpful content. This might involve creating a private group for in-depth discussions or sharing quick tips on your public feed.

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Dany Capodieci

Fractional Sales Leadership | GTM Strategy & Outbound Sales Execution | Helping Founders Scale from Founder-Led Sales to Repeatable Revenue ??
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I do this one today. Identify the top pain points in your network and make a list. Then produce short how to videos, graphics or text posts with step by step suggestions on how to overcome these challenges in sales calls. The content needs to be immediately actionable in order to be useful to your clients. This could be a list of questions to help qualify a prospect, steps on how to live through a contract redline negotiation, tips on how to duck and weave dismissive responses when cold calling, steps to drive demand gen to your booth at a conference, or FAQs heard in your industry. People want to learn, they want to laugh, and they want content that makes them think of different POVs.

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2 Choose Platforms

Selecting the right social media platforms is crucial for effective sales coaching support. Your choice should be based on where your clients are most active and which platforms facilitate the type of interaction they need. For instance, LinkedIn might be ideal for professional development content, while Instagram or Facebook could be better for creating a more personal connection with your clients. It's important to focus on quality over quantity; it's better to be highly engaged on one platform than to spread yourself too thin across many.

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Majid Shadmand

Founder-Principal CEO @ Part Tejarat Shadmand | M.A, Business Planning #Majid_shadmand
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Choosing the appropriate social media channels is essential for efficient sales coaching. The selection should align with your clients' activity levels and the platforms' ability to support the desired interaction type. For example, LinkedIn is great for professional content, whereas Instagram or Facebook may be more suitable for personal engagement. Prioritize quality engagement on fewer platforms over a diluted presence on multiple ones.

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3 Create Content

Creating engaging and valuable content is key to supporting your clients on social media. Develop a mix of content types such as how-to videos, motivational quotes, and success stories that resonate with your clients' sales journeys. By sharing content that addresses common challenges and celebrates achievements, you not only provide ongoing support but also inspire your clients to strive for excellence in their sales careers.

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Majid Shadmand

Founder-Principal CEO @ Part Tejarat Shadmand | M.A, Business Planning #Majid_shadmand
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To support clients on social media effectively, it's important to create content that is both engaging and valuable. This includes a variety of content such as how-to videos, motivational quotes, and success stories that align with your clients' sales experiences. Sharing content that tackles common obstacles and highlights successes not only offers continuous support but also motivates clients to pursue greatness in their sales endeavors.

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4 Foster Community

Building a community around your sales coaching services on social media can amplify the support you offer. Encourage clients to share their experiences, ask questions, and interact with each other. This peer-to-peer support system can be incredibly beneficial, as clients learn from one another's successes and setbacks. As the coach, your role is to facilitate discussions, provide insights, and maintain a positive and constructive environment.

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5 Offer Accessibility

To provide ongoing support, you must be accessible to your clients on social media. Set clear expectations about your availability and response times to avoid any misunderstandings. Consider using automation tools to help manage inquiries and maintain a consistent presence. However, ensure that automated responses are used judiciously and that personal interaction isn't completely replaced by bots or canned messages.

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6 Track Progress

Finally, tracking the progress of your clients through social media interactions can help you measure the effectiveness of your support. Pay attention to their engagement levels, feedback, and the challenges they share. This information can guide you in refining your approach and content strategy to better serve your clients' needs. Remember, the goal is to help them grow as sales professionals, and your ongoing support through social media should contribute to their success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Augusto César A.Ce

Empresário | Marketing | Network | Vendas | Lideran?a
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Se você é mentor em vendas e seus clientes precisam de suporte contínuo pela rede social, crie uma agenda de conteúdos temáticos. Você n?o vai conseguir adaptar a sua vida às demandas que surgem na rede social, mas você pode selecionar os principais temas que seus clientes precisam de suporte e criar conteúdos periódicos que respondam e deem suporte a eles. Acredite também na tecnologia e se desenvolva em automa??es para que você tenha intera??es mais rápidas e assertivas. A maior demanda que vem dos canais de suporte podem ser resolvidas com processos bem definidos e a menor parte, que precisar de uma resposta particular, você deve dar a devida aten??o e depois utilizar a resolu??o como um Case de Sucesso.

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LeikHong Leow, ??????, ??????-??????

Helping Tech & Engineering Companies Optimize Sales Performance and Revenue Growth. | ?? Sales Trainer | ?? Keynote ?? Executive Coach | ?? Sales Strategy ?? AI Marketing | ?? Let’s Connect.
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Offer continuous support through social media by sharing valuable content, such as tips, resources, and success stories, to keep clients engaged and motivated. Create a private group or community where clients can connect, share experiences, and seek advice from each other. Host live Q&A sessions, webinars, or virtual workshops to address specific challenges and provide real-time guidance. Encourage clients to share their wins and challenges openly, fostering a supportive and collaborative environment. By leveraging social media, you can extend your coaching impact and facilitate ongoing growth and development for your clients.

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What do you do if your sales coaching clients need ongoing support through social media?

1

2

3

4

5

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1 Assess Needs

2 Choose Platforms

3 Create Content

4 Foster Community

5 Offer Accessibility

6 Track Progress

7 Here’s what else to consider

Sales Coaching

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What do you do if your sales coaching clients need ongoing support through social media?

1

2

3

4

5

6

7

1 Assess Needs

2 Choose Platforms

3 Create Content

4 Foster Community

5 Offer Accessibility

6 Track Progress

7 Here’s what else to consider

Sales Coaching

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感谢您的反馈

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