What do you do if your reputation management skills in Corporate Communications need improvement?

Start by conducting a thorough self-assessment to identify specific areas for improvement. Seek out professional development opportunities such as workshops, courses, or certifications focused on reputation management and crisis communication strategies. Engage with industry experts or mentors to gain insights and guidance tailored to your specific challenges. Finally, apply proactive measures such as monitoring online mentions, addressing issues promptly, and transparently communicating with stakeholders to rebuild and safeguard your reputation effectively.

It is best to seek outside help for the assessment as you may have some blind spot you cannot point. Ask your senior or experts on relevant digital groups or SM. Attend relevant corporate events to build relationship with people that have strength in reputation management. The key here is to be open minded and explore all possible avenues for assessment and feedback rather than relying on your opinion solely.

Se debe ser realista de las fortalezas y debilidades que se tiene para poder evaluar si estudiar un curso, buscar apoyo de otro colaborador o leer articulos academicos.

If you find your reputation management skills in Corporate Communications could use a polish, consider it an opportunity for professional development. Begin with brushing up on the latest trends and best practices in the field through online courses, webinars, and industry literature. Engaging with a mentor or joining a professional network can provide valuable insights and guidance. Practice active listening and empathetic communication to better understand and address stakeholder concerns. Experiment with case studies to refine your strategies. Remember, continuous learning and adapting are key to mastering reputation management and ensuring your organization shines in the best light.

Research, Research, Research! Apart from the mentioned methods, follow the top voices, relevant blogs or better, read books to get in depth insights and continue learning.

To make a solid plan, don't forget to explore the case studies of your organization especially past mistakes and successes in the face of a crisis. This will add in to your perspective and help you hatch out a solid plan because knowing what worked and what didn't in the past is always a great advantage.

The rise of digital communication platforms means that conversations are happening everywhere. Look for tools to help you understand where the conversations are happening, then understand which ones are most influential for your company. Prioritize managing conversations there first, and once you've built out a solid framework expand to other platforms. Trying to go too broad to start will inhibit your ability to impact the conversations that matter.

Keep templates, communication tools, platforms and a well-thought out communication calendar ready to proactively approach your cooperate communication needs. The correct resources and tools are a great crutch for proactive communication strategy.

It is essential to keep in mind what can irk the target audience in time of crisis and avoid it at all cost. Empathy is key here. A clear and concise copy to at least calm the storm before the detailed communication is necessary at this point. A well planned crises management channels, tools and structure is a no-brainer if you want to launch damage control as soon as possible.