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What do you do if your R&D team needs a new product launch platform?

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If you are part of a research and development (R&D) team, you know how challenging and rewarding it can be to create innovative products that solve real problems. But what happens when you have a brilliant idea that needs to be launched to the market? How do you choose the best platform to showcase your product and reach your target audience? In this article, we will explore some tips and strategies to help you find the right product launch platform for your R&D team.

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shiva vedaei

research and development (food industry engineering)
Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine…

1 Define your goals

Before you start looking for a product launch platform, you need to have a clear vision of what you want to achieve with your launch. What are the main objectives and benefits of your product? Who are your ideal customers and how do you want to communicate with them? How do you measure the success of your launch and what are the key performance indicators (KPIs) that you will track? By defining your goals, you can narrow down your options and focus on the platforms that align with your purpose.

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shiva vedaei

research and development (food industry engineering)
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The first and most important thing your team needs is to define your goal and benchmark. Before you launch your product, you need to know about your customers, platforms, and your purpose. You must also analyze your competitors

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Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine gemeinsame Zukunft
(已编辑)
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This decision should be made together with the product manager/owner and not solely by the technical team. So, first of all, analyze your product and identify the type of product launch it requires. Also, ask for your customer requirements for the launch and the platform they want.

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2 Research your market

Once you have your goals in mind, you need to do some market research to understand the needs, preferences, and behaviors of your potential customers. What are the current trends and gaps in your industry? What are the pain points and desires of your target audience? What are the best channels and platforms to reach them and engage them with your product? By researching your market, you can identify the opportunities and challenges that you will face in your launch and tailor your product and message accordingly.

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Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine gemeinsame Zukunft
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Depending on your customer relations and the customers' requirements, a different platform may be needed. In addition to that, check your competitors. What system do they employ, how is it perceived by the customers, and what can you do better or differently? Make a list of possible tools and write the pros and cons to it. Also make a list how you can match around 70% of your customers with one solution. Also a survey could be usefull to analyse your market.

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3 Compare different platforms

After you have done your market research, you can start comparing different product launch platforms that suit your goals and audience. There are many types of platforms available, such as websites, landing pages, social media, blogs, podcasts, webinars, events, and more. Each platform has its own advantages and disadvantages, depending on the features, costs, accessibility, reach, and feedback that they offer. By comparing different platforms, you can weigh the pros and cons and decide which one best matches your product and budget.

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Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine gemeinsame Zukunft
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Beginning with the identified requirements, you can distinguish between different systems. Create a table to compare the pros and cons of each system. Select up to three systems for further evaluation and reach out to their sales and technical contacts. Each company can then demonstrate the features of their system, enabling you to enhance your evaluation. By using a trial version, you can test one or two systems with your R&D team to make a final decision.

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4 Test your platform

Before you launch your product, you need to test your platform to make sure that it works properly and delivers the results that you expect. You can use various tools and methods to test your platform, such as prototypes, mockups, surveys, focus groups, beta testing, analytics, and more. By testing your platform, you can identify and fix any issues or errors that might affect your launch and optimize your platform for performance and user experience.

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Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine gemeinsame Zukunft
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Set up a test system and identify internal and external testers. Create test scenarios from various perspectives, such as those of your customers, your development team, and the project managers. Test the system internally before initiating customer testing with selected customers. Then, begin a rollout phase, gradually including more customers with sufficient time in between to address any issues that arise.

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5 Promote your platform

After you have tested your platform, you need to promote it to generate interest and awareness for your product launch. You can use different strategies to promote your platform, such as email marketing, social media marketing, content marketing, influencer marketing, press releases, and more. By promoting your platform, you can attract and retain your target audience and create buzz and anticipation for your product launch.

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Felix A.

Ingenieur || Elektrotechnik || Ideenreich und wissbegierig mit einem Hauch Fantasie || Für ein sch?neres Jetzt und eine gemeinsame Zukunft
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After the test phase start a marketing campaign to increase acceptance of the new platform. Talk about the new features and the benefits for your customers. Create a small manual to help customers change to the platform. Inform your support beforehand of the coming change and include them in the process. Provide manuals for the support to help them help the customers. Keep support recourses on standby to help the customer adapt .

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6 Evaluate your launch

After you have launched your product, you need to evaluate your launch to measure the outcomes and feedback that you received. You can use various metrics and tools to evaluate your launch, such as sales, conversions, retention, satisfaction, reviews, ratings, testimonials, and more. By evaluating your launch, you can learn from your successes and failures and improve your product and platform for future launches.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your R&D team needs a new product launch platform?

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1 Define your goals

2 Research your market

3 Compare different platforms

4 Test your platform

5 Promote your platform

6 Evaluate your launch

7 Here’s what else to consider

Research and Development (R&D)

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