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What do you do if your professional relationships in brand management are deteriorating?

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Brand management is a skill that involves creating, communicating, and maintaining a positive image of a product or service in the minds of consumers. It also requires building and nurturing professional relationships with various stakeholders, such as customers, suppliers, media, influencers, and competitors. However, sometimes these relationships can deteriorate due to various reasons, such as miscommunication, conflict, competition, or changing expectations. If you are facing this challenge, here are some steps you can take to repair and restore your professional relationships in brand management.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas…
Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator |…

1 Identify the root cause

The first step is to identify the root cause of the deterioration of your professional relationships. Is it a personal issue, a professional issue, or a combination of both? For example, you may have had a disagreement with a supplier over the quality of their service, or you may have lost trust in a media partner who leaked confidential information. Whatever the case, you need to understand what triggered the problem and how it affected your relationship.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator | Faculty at BMA | I help companies deliver ROI-positive Commercial Programs
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When the harmony turns sour, it's time to tune the strings: Open Dialogue: Address the issues head-on. Honest conversations can often mend fences. Reevaluate Expectations: Are expectations aligned? Clarify roles and responsibilities to avoid future discord. Seek Mediation: If tensions persist, consider bringing in a neutral third party to facilitate discussions. Focus on Collaboration: Find common ground. Collaborate on projects to rebuild trust and rapport.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Pode ser uma quest?o de comunica??o inadequada, diferen?as de vis?o estratégica, ou até mesmo conflitos de personalidade. Utilizar ferramentas de análise, como análise SWOT, pode ajudar a identificar os principais pontos de atrito.

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ABU AL HASAN

Marketplace Performance Optimizer | Boosting Brand Visibility and Revenue Through Effective Marketing Tactics, Driving Sales and ROI with Data-Driven Strategies @ | Amazon | Walmart | TikTok
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First, figure out why the relationship is suffering. Is it due to miscommunication, a disagreement on strategy, or something more personal? Once you understand the root of the issue, you can start to address it. Schedule a time to talk openly and honestly with the other person. Express your concern about the relationship and try to see things from their perspective. Be respectful and focus on finding common ground.

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2 Communicate effectively

The second step is to communicate effectively with the other party. This means being respectful, honest, and empathetic. You should avoid blaming, accusing, or criticizing them, and instead focus on expressing your feelings, needs, and expectations. You should also listen actively to their perspective, acknowledge their concerns, and ask open-ended questions. The goal is to clear any misunderstandings, resolve any conflicts, and find common ground.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Uma comunica??o eficaz é essencial para resolver conflitos e reconstruir relacionamentos. Certifique-se de expressar claramente suas preocupa??es, ouvir atentamente as perspectivas dos outros e procurar solu??es que atendam aos interesses de todas as partes envolvidas.

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3 Apologize and forgive

The third step is to apologize and forgive. If you have made a mistake, you should admit it and apologize sincerely. You should also explain how you will avoid repeating it in the future. If the other party has hurt you, you should accept their apology and forgive them. You should also let go of any resentment or grudges. Apologizing and forgiving can help you heal the wounds and rebuild trust.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Admitir erros e pedir desculpas sinceras quando necessário é fundamental para restaurar a confian?a e reconstruir relacionamentos profissionais. Da mesma forma, estar disposto a perdoar os erros dos outros pode ajudar a criar um ambiente de trabalho mais positivo e colaborativo.

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4 Take action

The fourth step is to take action. This means following up on your promises, delivering on your expectations, and showing your appreciation. You should also seek feedback, offer support, and collaborate on solutions. Taking action can help you demonstrate your commitment, improve your performance, and strengthen your bond.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Desenvolva um plano de a??o claro e concreto para abordar as quest?es identificadas e trabalhe de forma proativa para implementá-lo.

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5 Maintain the relationship

The fifth step is to maintain the relationship. This means keeping in touch, staying updated, and celebrating achievements. You should also seek opportunities to learn, grow, and network with them. Maintaining the relationship can help you enhance your reputation, expand your influence, and create value.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Apesar dos desafios, é importante manter um foco na constru??o e manuten??o de relacionamentos saudáveis e produtivos. Isso pode envolver investir tempo e esfor?o em atividades como workshops ou eventos sociais da empresa.

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6 Seek help if needed

The sixth step is to seek help if needed. Sometimes, you may not be able to repair and restore your professional relationships on your own. You may need the assistance of a third party, such as a mediator, a mentor, or a coach. They can help you gain a different perspective, facilitate dialogue, and provide guidance. Seeking help can help you overcome challenges, gain insights, and achieve goals.

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Danilo Silva

Diretor Comercial | Categorias e produto | Marketing | Esporte | Gerente de marca | Desenvolvimento Humano | Marcas próprias | Varejo & Omnicanal | Pai da Malu e Liz
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Se os problemas persistirem ou forem especialmente complexos, n?o hesite em procurar ajuda externa. Isso pode incluir consultar um mediador profissional, um coach de equipe ou um consultor de gest?o especializado em resolu??o de conflitos.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your professional relationships in brand management are deteriorating?

1

2

3

4

5

6

7

1 Identify the root cause

2 Communicate effectively

3 Apologize and forgive

4 Take action

5 Maintain the relationship

6 Seek help if needed

7 Here’s what else to consider

Brand Management

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What do you do if your professional relationships in brand management are deteriorating?

1

2

3

4

5

6

7

1 Identify the root cause

2 Communicate effectively

3 Apologize and forgive

4 Take action

5 Maintain the relationship

6 Seek help if needed

7 Here’s what else to consider

Brand Management

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