What do you do if your product or service has limitations?
Every product or service has its limitations, but acknowledging them upfront can be a powerful tool in sales engineering. Your honesty builds trust and credibility with your clients. You can turn limitations into opportunities by understanding your product's unique value proposition and how it fits into the broader market. This means being clear about what your product does well and where it might not be the best fit. By setting realistic expectations, you ensure customer satisfaction and foster long-term relationships.