What do you do if your product launch in Product R&D is not going as planned?

2 Communicate with stakeholders

The next step is to communicate with your stakeholders, both internal and external, and inform them of the situation. You need to be transparent, honest, and proactive in your communication and avoid blaming or hiding the problem. You need to explain what the problem is, how it affects the launch, what you are doing to solve it, and what you expect from them. You need to align your expectations and priorities with your stakeholders and keep them updated on your progress and changes.

3 Adjust your plan

The third step is to adjust your plan and strategy based on the situation and the feedback from your stakeholders. You need to revisit your launch goals, timeline, and budget and make realistic and feasible adjustments that can help you overcome the problem and deliver value to your customers. You need to consider different scenarios and contingencies and prepare for possible risks and opportunities. You need to document and communicate your changes and get approval from your stakeholders.

4 Implement solutions

The fourth step is to implement the solutions that you have identified and planned for the problem. You need to execute your actions with speed, quality, and efficiency and monitor their results and impact. You need to test and validate your solutions and ensure that they meet your launch criteria and customer needs. You need to collaborate and coordinate with your team and other parties involved and leverage their skills and resources.

5 Evaluate outcomes

The fifth step is to evaluate the outcomes of your solutions and actions and measure their effectiveness and performance. You need to collect and analyze data and feedback from your customers, stakeholders, and team and compare them with your launch goals and expectations. You need to identify what worked well, what didn't work well, and what can be improved or learned from the situation. You need to document and share your findings and insights and celebrate your achievements.

6 Adapt and iterate

The final step is to adapt and iterate your product and launch based on the outcomes and learnings from the situation. You need to incorporate the feedback and data into your product development and improvement process and make necessary changes or enhancements to your product. You need to also update your launch plan and strategy and prepare for the next phase or cycle of your launch. You need to keep learning and improving your product and launch and deliver value to your customers.