What do you do if your previous experience isn't helping you advance in Creative Strategy?

1 Rethink Skills

If you're finding that your previous experience isn't propelling you forward in creative strategy, it's crucial to rethink your skill set. Reflect on the core competencies that creative strategists need, such as critical thinking, adaptability, and a knack for storytelling. Then, identify which of these skills you already possess and which you could improve upon. Sometimes, skills from seemingly unrelated fields can be repurposed to enhance your strategic thinking. For example, analytical skills from a science background can sharpen your ability to dissect consumer data.

2 Seek Mentors

When your experience feels misaligned with your career goals in creative strategy, seeking guidance from mentors can be invaluable. Mentors with a strong footing in the field can offer insights that reshape your perspective and help you leverage your existing skills in new ways. They can also provide practical advice on industry trends and how to navigate them. Don't hesitate to reach out to professionals within your network or even cold contact potential mentors who inspire you.

3 Continuous Learning

Continual learning is a cornerstone of success in creative strategy, especially when past experiences don't seem to apply. Enroll in courses, attend workshops, or pursue certifications that are specifically tailored to creative strategy. This not only bridges knowledge gaps but also signals to potential employers your commitment to staying current and growing within the field. It's important to not just learn, but also apply new concepts to real-world scenarios, which can often be facilitated through project-based learning opportunities.

4 Expand Network

Expanding your professional network is key when transitioning into a more strategic role. Attend industry events, join relevant online forums, and participate in discussions. Networking isn't just about meeting new people; it's about exchanging ideas and finding opportunities where your unique experience can shine. You never know who might offer you a different perspective on how to apply your past experiences in creative strategy or who might know of an opportunity that aligns with your skills.

5 Portfolio Power

Your portfolio is a powerful tool for demonstrating how your previous experience can be an asset in creative strategy. Curate a portfolio that showcases projects where you've applied strategic thinking, even if they weren't explicitly labeled as 'creative strategy'. Highlight the process behind your work, the challenges you overcame, and the outcomes you achieved. This can help potential employers or clients see the value you bring, beyond conventional experience.

6 Embrace Change

Embracing change is essential when transitioning into a creative strategy role. Your previous experience may not have a direct correlation, but it has likely equipped you with a unique perspective and set of skills. Be open to taking on different roles or projects that might seem out of your comfort zone. These experiences can be transformative, teaching you new approaches and giving you fresh insights that enhance your strategic capabilities. Remember, every career path is unique, and yours is no exception.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?