What do you do if your preferred keyword research tool is not giving you the expected results?

Keyword research tool isn't giving you the results you expected, sometimes it takes a bit of experimentation to find the right keywords. Here are a few things you can do: 1. Try using alternative keyword research tools. There are many options available, so explore different tools to see if they provide better insights. 2. Expand your research to include other sources. Look at related industry forums, social media discussions, and even customer feedback to gather more keyword ideas. 3. Analyze your Google Analytics and GSC to identify the keywords that are already driving traffic to your site. This can give you valuable insights into what's working.

In the rapidly evolving landscape of digital marketing, relying on a single keyword research tool can limit the scope of your strategy. As a Social Media Business Strategist, I've found that integrating multiple keyword tools into your research process broadens your understanding of audience behavior and uncovers niche opportunities that might otherwise be overlooked. This approach aligns with the dynamic nature of social media platforms, where trends and user interests can shift quickly. By comparing data across tools like Google Keyword Planner and SEMrush, you're more equipped to craft content that resonates deeply with your target audience, driving engagement and conversions.

If my preferred keyword research tool isn't delivering expected results, I employ a multi-faceted approach. First, I cross-reference data with alternative tools to validate findings. Then, I expand my search parameters, considering variations, synonyms, and long-tail keywords. Next, I tap into competitor analysis to uncover potential keywords they're targeting. Additionally, I leverage Google's autosuggest feature and related searches for insights. Further, I explore industry forums, social media discussions, and customer feedback for keyword ideas. Finally, I conduct manual searches and analyze SERP features to understand user intent and refine keyword strategy accordingly.

Review the search intent behind your target keywords to ensure alignment with your content and audience needs, refining your keyword selection accordingly.

Verify keyword performance by analyzing real-time data from sources such as Google Analytics or Google Search Console, providing insights into actual search behavior and performance.

Explore alternative keyword variations or synonyms to broaden your keyword pool and uncover untapped opportunities for optimization.

Stay proactive by regularly updating your keyword research to adapt to shifting trends, new search queries, and changes in user behavior, ensuring the relevance and effectiveness of your SEO strategy.

Consider factors such as seasonality, emerging trends, and user demographics in refining your keyword research approach. Additionally, seek feedback from your target audience or industry experts to gain valuable insights and further enhance your keyword strategy.

If you are not getting the relevant search terms for your niche. Try find a competitor and add it in adwords or semrush for keywords details.

Reverse engineer competitor sitemaps for the KWPs they are ranking for, that you want to rank for. With this technique you are trying to see what keywords those competitors are optimizing for, based on the blog posts / pages in their sitemaps -- then review their blog posts manually to discover core words. Go back and compare those core keywords to those your keyword tool is suggesting, that you are currently unhappy with. Stay organized in a google sheet.