What do you do if your persuasive presentation isn't capturing potential employers' attention?

????????'?? ???? ???? ?????? ????????? Sure, that's a blunt summary, but it's the point of all persuasive presenting. For some reason this is lost when we are presenting for a potential employment opportunity. Sales communication is about being clear on how your offering improves their life, their outcomes, their business objectives. In this case the offering is you. It gets forgotten when we pitch for employment. Reflexively using the old-school approach of expounding on our achievements and skills is like highlighting product features and benefits. Unless you are a commodity - that's not a good idea. ????????'?? ?????? ???????????? ????????? Orient the presentation on how you will benefit, serve and impact the potential employer.

Target the Audience: Tailor content to the specific employer and their industry. Do Your Homework: Show you understand what makes their company unique. Speak Their Language: Align your presentation with their needs, culture, and values. Highlight Alignment: Showcase how your skills and experience match their objectives. Express Enthusiasm: Convey your excitement about joining their team.

In the art of persuasion, understanding whether your audience is more responsive to logic or emotion is pivotal. Logical audiences are swayed by rationale - facts, data, and proof points - while emotional audiences are captivated by narratives and impact. It is important to recognize that when using emotion, some audiences respond better to altruistic appeals (benefitting others) and others to fear (avoiding negative outcomes). Tailoring your message to suit your audience's motivation is essential for success.

Emotional Connection: Engage the audience on an emotional level. Stories & Anecdotes: Use narratives that connect to the role or company. Relatability & Memorability: Stories make your presentation more engaging. Passion & Personality: Showcase your enthusiasm for the work and let your personality shine. Hiring the Whole You: Employers look for skills and a good fit within the team.

Visual Clarity is Key: Use clean and professional slide designs. High-Quality Images: Images should be visually appealing and support your message. Charts & Graphs: Keep them simple, easy to understand, and directly relevant. Professionalism Matters: A well-designed presentation showcases attention to detail.

When you are seeking for feedback we need to have an open mind. If we have a closed mindset then we will look at the feedback as a criticism and take it negatively. As harsh as some feedback may be, always find the positive in it. That is how we can truly widen our perspective. Never take it personally. The feedback is about your presentation and not you as a person.