What do you do if your Personal Branding metrics are falling short?

In my opinion.. Identify Weaknesses: Find out which areas need improvement, like social media engagement or audience reach. Get Feedback: Ask for advice from peers or mentors to understand the problem better. Adjust Strategy: Make changes to your branding strategy to address the weaknesses. Take Action: Act on the feedback by updating content, engaging more, or refining your message. Track Progress: Monitor your metrics to see if the changes are working. Seek Help: Don't hesitate to seek support from experts or colleagues if needed. Stay Consistent: Stick to your strategy and stay committed to improvement. Keep Learning: Stay open to learning and adapting to keep your personal brand strong.

? Audit: ? Deep dive into your current strategy. ? Analyze what content resonates (and what flops) to understand your audience's preferences. ? Track which post types deliver the best results. ? Target Audience: ? Re-evaluate your ideal audience. ? Ask if their interests shifted. ? Ensure your content speaks directly to their pain points. ? Content: ? Experiment with new content strategy. ? Experiment with different formats (video, carousels, cheatsheets) ? Focus on high-quality, valuable content that educates and inspires. ? Engagement: ? It's a two-way street! ? Respond promptly to comments. ? Engage with others content ? Strategic Networking: ? Build meaningful connections. ? Collaborate with peers in your field.

Divide your metrics into those related to awareness and content. That will help you identifying the area of challenge. For example, you may be a great speaker (that's content) but may be speaking to the wrong audience or too few people. Or you may have a great audience but not have the right content to deliver your desired results.

1.Revise Your Strategy 2.Enhance Your Content Quality 3.Foster Authentic Connections 4.Seek Feedback and Adapt 5.Target Audience:

How to do a brand audit on Linkedin: 1. Start with the 'why' behind your personal brand - Why should people care about you? What can they expect from your content? What benefits/outcomes will they get from engaging with you? Align your content by thinking about the reader always. 2. Figure out your best-performing posts (and double-down on that content) - Metrics tell you which of your posts readers prefer to read – write more of those content pieces. 3. Optimize your profile based on what readers are telling you they want - Friendly profile picture, clear banner, and a bio that explains what you do and what you offer readers. 4. Create a content creation system - Use proven templates when writing your content to save time. Always

Identifying the right audience and delivering messages that are relevant to them is key to personal branding. Create a persona or multiple personas for your audience. Produce relevant messages Identify which platform they are active on Deliver messages and increase your presence on that platform Keep in mind that this is not a one-time process You have to constantly identify your audience, evaluate their interests, and deliver relevant messages

Start with your content analysis in terms of what was working previously and what you are putting right now. + Focus on the type you did before and now. + Analyse the audience change if any. + Eventually, either try to bring back your previous version with a mix or sit and reflect on some new ideas that'll engage audiences. It's a simple idea that helps :)

As a ghostwriter for Fortune 500 founders, I know the best way to boost engagement is to follow proven content templates. This saves you time when creating and maximizes your chances of getting noticed. One of my favorite templates to use is: The Mistakes & The Lessons Post Template [Hook] 1. Here is the mistake 2. Here is the moment it happened 3. Here is what I learned as a result [Impact Ending] P.S – [Leave the Reader with a Question] Example: 3 mistakes I made with hiring when scaling my first business. 1. Not putting enough thought into the interview process 2. Not aligning my new hire with my company objectives 3. Not communicating expectations clearly This led me to waste $20,000 on talent that didn't 'fit' my needs.

1. Define your objectives and your positioning within your niche 2. Identify relevant Micro & Macro influencers (Macro have an audience size of 100,000+) 3. Create an engagement list of these influencers and comment on their posts, share their content and participate in discussions daily. 4. Engaging doesn't mean commenting with "great post!"; it's about providing VALUE. Add to the post, share a story, provide a counter-argument, and engage in friendly banter. How would you speak with a friend over a beer? Do the same online. Don't overthink it, and be authentic!

In my experience as a ghostwriter, data is everything. You need to track your metrics to succeed in the online creation game. Review your content over the last three months and identify which posts performed best. Double down on those topics. Why? Because this is a HINT from your readers TELLING you what THEY want to READ more about. Aim to create about 50% net new content each month and, for the rest, repurpose it. You will be surprised how you can speak about the SAME THING but from a different angle. Leverage you.