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What do you do if your personal branding and online presence need a boost from new technology?

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In the digital age, your online presence is your new handshake. It's the first impression you make on potential employers, clients, and colleagues. If your personal branding seems to be lagging behind, it might be time to embrace new technology to give it the much-needed boost. Whether you're an entrepreneur, a freelancer, or a professional looking to climb the career ladder, updating your digital toolkit can make a significant difference in how you communicate and present yourself online.

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Aditi Das

Sr. Manager - Business Development @ Open

1 Audit Presence

To start enhancing your personal brand with new technology, conduct a thorough audit of your existing online presence. Scrutinize your social media profiles, website, and any content you've published. Are they consistent with the professional image you wish to project? It's crucial to ensure that all platforms reflect your current skills, accomplishments, and the unique value you offer. This step sets the foundation for integrating new technology in a way that aligns with your personal branding goals.

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Aditi Das

Sr. Manager - Business Development @ Open
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How does one measure an audit presence? The first thing is to see if your content is resonating with your target audience as you had expected. Do a thorough analysis of metrics such as increase in followers, connections, engagement on your social profiles. If you see that your target audience is the one following you or liking and sharing your content, know that you are on the right track. Till then, just keep auditing your profile on a weekly basis and plan the content strategy for the following week accordingly.

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2 Update Tools

Once you have a clear understanding of your current online footprint, it's time to update your tools. Explore the latest content management systems, graphic design software, and social media platforms that can elevate your brand's visual appeal and functionality. By adopting these technologies, you can create a more engaging and professional online presence. This doesn't mean chasing every trend; rather, select tools that genuinely enhance your ability to communicate your brand effectively.

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Aditi Das

Sr. Manager - Business Development @ Open
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Make your profile is visually aesthetic. The first impression that someone’s gets after visiting your profile is critical. You would only have a few seconds to impress someone who lands on to your profile so making sure that it gives a great look and feel is important. Analyse what kind of brand elements reflect your personality using tools such as Frontify and create content using the brand guidelines that resonate with you. For styles and ideas for designing posts, you can always use Canva Pro.

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3 Engage Audience

Engaging with your audience is key to building a strong personal brand. New technology can help you interact with your followers in real-time through live streams, webinars, or interactive content. This not only humanizes your brand but also helps you to understand your audience better. Tailoring your content to meet their needs and interests will make your personal branding more relatable and memorable.

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Aditi Das

Sr. Manager - Business Development @ Open
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You really would need to get into your audience’s mindset. Understanding what your audience wants to know and hear, is the key to creating posts which would lead to higher engagement rates. For example, if you are a mental health advocate, your target audience is likely to resonate with content related to happiness, emotional health and well being, and many more relatable topics. Also adding personal anecdotes are helpful to get attention and further engagement of your content. People love to get that human touch so shower your audience with a lot of love and try adding some value to their lives through your content.

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4 Optimize Content

Optimizing your content for search engines is a crucial aspect of boosting your online presence. Use new technology to research keywords related to your industry and incorporate them into your content. This will help you rank higher in search results, making it easier for people to find you. Additionally, ensure that your content is mobile-friendly, as a significant portion of online interactions now occur on mobile devices.

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5 Personalize Outreach

With advancements in technology, personalizing your outreach has never been easier. Use customer relationship management (CRM) tools to keep track of interactions with your network. Personalized emails and messages that reference past conversations or shared interests can make a big impact. This approach shows that you value your connections and are committed to maintaining them, which is essential for personal branding.

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Genevieve Scott

CSM at Buttonsmith/MerchBlue
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While using HubSpot as my primary CRM tool, I maintain thorough records and populate as many contact or company properties as I can. This allows me to personalize emails and subject lines or specifically market to contacts that fit a particular persona. With automated workflows in HubSpot, I can continue sorting my contacts and enrolling them in appropriate advertising or marketing strategies hands-free. AI and automation have significantly increased the value of my personalized outreach to prospects, resulting in an increase in sales and engagement.

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6 Leverage Analytics

Finally, leverage analytics to measure the success of your efforts. Most social media platforms and websites offer analytics tools that provide insights into audience behavior, engagement rates, and more. By analyzing this data, you can fine-tune your strategy, focusing on what works best for your brand. This continuous improvement cycle will ensure that your personal branding remains dynamic and relevant in the ever-evolving digital landscape.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal branding and online presence need a boost from new technology?

1

2

3

4

5

6

7

1 Audit Presence

2 Update Tools

3 Engage Audience

4 Optimize Content

5 Personalize Outreach

6 Leverage Analytics

7 Here’s what else to consider

Interpersonal Communication

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What do you do if your personal branding and online presence need a boost from new technology?

1

2

3

4

5

6

7

1 Audit Presence

2 Update Tools

3 Engage Audience

4 Optimize Content

5 Personalize Outreach

6 Leverage Analytics

7 Here’s what else to consider

Interpersonal Communication

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感谢您的反馈

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