What do you do if your personal branding is hindering your credibility and influence as a leader?

To effectively assess the impact of your personal brand, consider utilizing a 360-degree feedback approach. This method not only encompasses insights from peers and subordinates but also from mentors and clients, providing a well-rounded view of how your brand is perceived across different interactions. Key to this process is approaching feedback with an open mind and a readiness to embrace constructive criticism. Use this data to pinpoint specific areas where your brand may be misaligned with your leadership goals, thus setting a clear path for refinement.

A primeira pergunta a se fazer é: - Qual atitude minha está atrapalhando minha credibilidade e influencia? A auto reflex?o sempre é o mais importante, porque você n?o pode direcionar sua vida baseada somente em opini?es de terceiros. Isso n?o significa fechar os olhos e ouvidos para todas as opini?es, mas sim ouvir a opini?o das pessoas certas que você tem certeza absoluta que desejam seu melhor. Esse é o papel de um mentor de Marca Pessoal.

Defining your core values is more than an exercise in self-reflection; it's a strategic pivot that aligns your personal brand with your leadership vision. Start by identifying the values that resonate most with your professional goals and the qualities that have garnered respect and trust in the past. These should be values that you are genuinely committed to—integrity, transparency, innovation, or whatever truly defines you. Articulate these values clearly in your communications and decision-making, ensuring they are visible in every aspect of your leadership. This transparency not only rebuilds your brand but also strengthens your influence and credibility.

Valores também podem ser traduzidos como: Qual significados você quer deixar nas pessoas? - De excelência e qualidade? - De transparência, honestidade? - Impacto e liberdade? Agora, veja quais atitudes, projetos e ideias você vem difundindo e se elas correspondem a esses significados que idealmente você quer passar.

Realigning your personal brand is an opportunity to reintroduce yourself to your network in a way that truly reflects your leadership ethos. Start by revising your communication style to ensure it mirrors your core values, perhaps by being more open in meetings or more responsive in digital communications. Next, update your online profiles to echo these changes—let your LinkedIn bio and content reflect your realigned brand. Finally, adjust your interactions to be more in sync with your values. For example, if transparency is a key value, make sure your decision-making process is visible and understandable. Authenticity in these changes is crucial; they should enhance your natural strengths, making your leadership more impactful.

Agora é assumir as inconsistências e assumir também novas posturas frente às situa??es diárias, a forma como dar feedback, que apresenta sua opini?o, que se veste, se porta, ambientes que frequenta. Tudo está relacionado. Para ser congruente seja de verdade!

Effectively communicating the evolution of your personal brand is crucial to ensure alignment and understanding within your team. Utilize personal storytelling as a powerful tool to convey your growth journey. Share specific instances where your renewed values have influenced your decisions, demonstrating the tangible impact of these changes. Be open and consistent in your messaging, whether in team meetings or on professional platforms like LinkedIn. This transparency not only fosters trust but also encourages your team to reflect on and perhaps realign their own professional values. Remember, leadership is as much about inspiring others as it is about self-evolution.

Se houve algum desconforto com alguma pessoa, pe?a desculpas calorosas o mais rápido possível e reafirme seu compromisso de agir de forma diferente a partir de agora. Só isso, que n?o é só, já demostrará sua nova atitude. E atos como esse geram vontade de espalhar para toda empresa.

Maybe, just maybe, you should stop trying to be someone you're not. Something isn't congruent. Either your leadership style doesn't match your personality, or you're faking it on socials. If you're honest, transparent, and genuine in both spaces, this can't happen... UNLESS your leadership team expect you to be someone you're not. Newsflash: get the hell outta dodge.

Building consistency in your personal brand is about aligning every action and word with your declared values. Whether it's the tone of your emails, your demeanor in meetings, or your posts on social media, each should consistently reflect the leadership qualities you embody. Consider creating a checklist of your key values and review it regularly to ensure your behaviors match your intentions. This consistent reinforcement not only makes your personal brand more recognizable but also bolsters your credibility. Over time, this deliberate alignment helps others see and experience the stability and reliability of your leadership, deepening trust and enhancing your influence.

Continuously seeking feedback is essential for the dynamic growth of your personal brand. Make it a practice to solicit opinions from a diverse group of stakeholders, including peers, mentors, and team members. This feedback, when viewed as constructive guidance, is invaluable for fine-tuning your brand. Consider regular check-ins or anonymous surveys to gather insights, and truly listen to the responses. Use this information to iterate and evolve, ensuring your personal brand not only aligns with your values but also resonates effectively with your audience. The goal is a personal brand that is not static but evolves and strengthens as you progress in your leadership journey.

Earning credibility as a leader is akin to building a sturdy foundation for a towering structure; it requires a steadfast commitment to actions that reflect the core values of integrity, competence, and accountability. Changing perceptions and improving personal branding takes time and consistent effort. Being patient and staying committed to the process of enhancing the credibility and influence as a leader is important.