What do you do if your personal branding is falling flat as an executive?

Pour revitaliser une marque personnelle en déclin, entreprendre par une auto-évaluation honnête. Analysez de manière critique votre identité professionnelle, vos actions et votre engagement envers votre public. Découvrez les domaines à améliorer et élaborez une stratégie de récupération. Cette démarche est cruciale pour restaurer la confiance en votre marque personnelle et retrouver le chemin du succès.

If your personal brand is losing its appeal, start by honestly assessing it. Reflect on what your brand currently represents and how others perceive it professionally. Is your messaging outdated or inconsistent? Seek feedback from trusted peers or mentors who can offer an outside perspective. They may identify gaps between your perception of your brand and how others see it. This feedback is invaluable for redefining and aligning your personal brand with your professional goals.

Assessing your personal brand offers an opportunity to connect {and reconnect} on a deeper level with your strengths and focus growth areas. Self-assessment is part of the "assess" phase of personal branding. But, it's incomplete without seeking feedback from a variety of people in your life who support you and want the best for you. Some work organizations offer assessments. But they can tie back to compensation and advancement. If you do an independent assessment with a coach, you have a much better opportunity to get the best and most honest feedback. And that means giving you a framework to evaluate yourself honestly and for your evangelizers to get that same opportunity. It doesn't have to be scary to get feedback. Be open!

After recognizing the gaps in your personal brand. Now set goals that shine. What's your unique leadership strength? How can you be different? Be specific: industry fame, career change, or showcasing new skills? Clear goals are your roadmap to revamping your brand and becoming a leader others notice.

Gaps in your personal brand aren't limited to where you are today versus where you want to be. In order to close that gap, there's another gap to consider first and with care. This is the gap between how you perceive yourself and how people around you perceive you. And even within that, what if people who know you personally see you differently than how people perceive you who only know you professionally? Whatever objective/s you define that you want to move towards, it's significant to see what all these gaps are so you can raise your profile by being the most authentic version of yourself.

Brand looking tired? Revamp your visuals. Think headshot, website design, and even your clothes. Your image should shout "executive" and be the same everywhere you appear online. A dated look can downplay your brand. Time to refresh and impress.

Let’s be clear here as the assumption maybe that this means corporate attire but it may not. In a world where smart casual and business casual is becoming more and more the norm. Considering the image you want to portray and assessing does you brand and style match that. That is one element of the picture.

You can't raise your profile by showing up in person or online as the person you once were. Period. Not only will people who have known you for some time fail to see that you are growing and have grown, you will also fail to give yourself that energetic shift. Updating your headshot seems easy enough. But you have to prepare the right look for the photographer. And just because you have a new headshot, that does not mean that you're ready to put your entire head-to-toe self out there when you meet people in person. Even online meetings where only the top half of you shows requires preparation. Think about it: you're not the person you were just a couple years ago. Why represent that version of yourself when you want to advance?

Brand feeling silent? Get in the conversation. Networking events, online discussions, and even a blog can boost your brand. Engaging with relevant topics shows you're active and knowledgeable. The more you connect, the stronger your brand becomes in your field.

As you revamp your personal brand, don't forget to incorporate feedback from your professional network. Constructive criticism will help you refine your approach and ensure your branding efforts resonate with others. Remember, personal branding is an ongoing process that requires regular attention and adaptation to stay effective and accurately reflect your growing expertise and achievements.

Feedback is a form of assessing, and this topic was covered in this section in #1. I wrote about feedback there. At this point, it is important to highlight the importance of implementing the feedback. Be sure to implement feedback already received before asking for more. In terms of compiling the feedback and evaluating it, look for patterns in all the feedback you've received. Patterns create clues about where you're known to be strong. This can reinforce your confidence in your abilities and talents. Patterns can also point you in the direction of where you can grow. The strategy is always the destination of your goal. But the tactics on how you achieve your strategy come from leveraging strengths and growth opportunities.

The game's always changing, so should you. Don't be afraid to shake things up with your personal brand. Try new platforms, experiment with content, and embrace trends. It shows you're a leader who gets things done and stays ahead of the curve, that's what makes a great executive.

Few people talk about this, but it's important, even in senior leadership: embrace your quirks. Everyone has a quirk or more. These personality qualities are the things that make you unique among peers. It's also one of the areas of your personal brand where you can have fun, since many other elements of your brand are a bit more serious. Quirks can come through in your communication, in your personal style, in how you create your online presence, and so on. In other words, quirks are one of the ways to be known and remembered. Even more, when you embrace your quirks and people recognize that you do, it garners respect. And it humanizes you as a leader. People feel they can be more themselves because you lead by being yourself.