What do you do if your personal branding is causing career burnout?

Starting with a mirror conversation by asking yourself what 'has been' and 'what is' remarkable about your current situation. A self-evaluation is imperative. If you don't know what to ask yourself, just follow the "who, what, when, where and how" rule. That will help you to reevaluate your branding, reset your boundaries as well as reprioritize your self-care rituals. If you're still out of sync, seek support, delegate or outsource, AND take a break. YOUR remarkable should describe your glass as half-full, not half-empty.

Addressing burnout linked to personal branding involves introspection and adjustment. Firstly, reassess your brand's alignment with your values and professional goals. It might be time to redefine your brand to better suit your evolving aspirations. Secondly, set clear boundaries. It's essential to balance online engagement with offline rejuvenation. Lastly, seek feedback and delegate. Sometimes, an outside perspective can offer invaluable insights, and sharing the load can ease the pressure. Remember, your well-being is paramount.

It’s okay to review your goals every year or two to make sure they are in alignment with your personal brand strategy. If not, be confident to make the required modifications. Your personal brand is a living entity .

In my experience it is important to assess yourself quarterly too many people get burned out because they cannot fathom change. Branding adjusts as your teams needs change. As a leader of other leaders we need to keep in mind their goals and intentions as you build your brand. Your brand is melding of those around you. An example for me would be I am in the financial services field who works for a Property Casualty company and I quickly realized that was part of my branding.

Personal branding should not lead to burnout because true balance of personal-professional life is key. Our personal brand can grow as our goals evolve along the time, so no stress or pressure should come from growing your personnal brand in an organic, true way.

Establishing well-defined boundaries is imperative to mitigate burnout. If personal branding endeavors encroach upon your personal life or foster unrealistic expectations, it's crucial to reassess and redefine limits. Identify which requests or commitments are beneficial versus those draining your energy. Practice assertiveness in declining opportunities that do not align with your brand or personal well-being. By doing so, you carve out space for activities that genuinely contribute to your brand and overall fulfillment.

Life balance has a lot to do with knowing when to say yes and when to say no. When you say yes to something it takes up space in your mind and time from your life. If it's a good fit you will look forward to doing it, if you dread it and have to push yourself every time to do it, it's likely a bad fit for your life. We must do what enhances our life not what sucks the life out of us. Saying no, is just as important as saying yes. So don't make it complicated, if you know you'll enjoy something and you have time say yes. If you have to think long and hard about it, just say no, because you really don't want to do. If you're feeling burnt out and defeated make a list of all the things you are committed to and dump what's stressing you.

I find boundaries to be way more effective for protecting one important thing with another. For my work, I have a dedicated focus session of the start of my day, I don't take calls, I don't need to work on my personal branding then, only the 3 most important tasks to be completed. As for making a personal brand you kind of need to keep revisiting several things, creativity mostly doesn't have the time bound or slot but if boundaries are not respected by strategies like focus sessions, or no multi-tasking, prioritising properly - it will always overwhelm you and affect your productivity. For personal branding I don't have a dedicated time, to post, to think of new ideas etc. but I do have dedicated time for review, research and reassess.

Boundaries are absolute lifesavers. In the entrepreneurial world, it's so tempting to say yes to every opportunity that comes your way, fearing that turning something down might mean missing out. But over time, I've learned that saying no is a powerful tool for preserving energy and focus. It's about being strategic and selective, choosing engagements that not only benefit my brand but also contribute positively to my overall wellbeing.

So yeah, boundaries are important. Most people go at it from the "work/life" balance side. There's an argument to be made though, that it doesn't exist. You'd rather have more success working on making your work more enjoyable. What work am I doing, is this aligned with my values and who am I doing it for. What part of my work is the one i feel burned out by and how could I make it better? Then you probably will find, that doing the work isn't as draining and you don't mind working an extra 1-3 hours at night, because you wanted spent some time with your daughter that afternoon. You will find more and more of your work, doesn't actually feel like work, more like a process of "creation". You get into "flow-state" that much easier.

The dopamine hit is often nice once you start getting the results, the ideas overflow, you are learning more and more, about first impressions, last impressions, dynamics of conversation, leadership ethics, you have ideas for convo starter, great linked posts, lots to share and celebrate. And if in between all this, burnout appears? Your natural inclination could be to keep continuing, but one simple fever because of a burnout can keep you down for days and hamper your progress way more. So rest, recover and reappear with a better self and keep on riding the growth path.

Prioritizing health is non-negotiable. I've experienced firsthand how neglecting self-care can lead to burnout faster than anything else. Incorporating healthy habits into my daily routine has been transformative. Whether it's hitting the gym, practicing mindfulness, or simply ensuring I get enough sleep, prioritizing my health has not only improved my personal wellbeing but also enhanced my productivity and creativity in building my brand.

Oh boy is it hard to do (for me). But there really is no alternative. You might have stretches of time, where you can get away with not prioritizing health. Especially in your 20s. But eventually it will catch up to you and bite you in the ass. Find a way to do the absolute minimum. Adjust your diet until you have a decent weight. Do the "recommendated" amount of workout to reduce health risk and try different methods of meditation until you find one that feels right for you. Schedule it and consistently work around that. Don't start dropping workouts left and right because "client work is more important". Sure there might be special circumstances, but in general people have to respect your way of living and your availability.

Whatever you do whether business , job or coaching , you will be gradually building brand . But nobody likes brands who are weak , unhealthy , ill . People like to emulate and follow a confident personal brand and want to become like that . This is possible when keep on building your health as well . Building a sound gives energy , excitement and confidence which many brands lack and you can win the game .

Delegating tasks has been a game-changer for me. As an entrepreneur, it's tempting to try and do everything yourself, thinking that no one else can do it as well. But the truth is, spreading yourself too thin only leads to inefficiency and burnout. Learning to let go and entrust certain responsibilities to capable hands has freed up valuable time and mental space for me to focus on the core aspects of my brand.

Identifying tasks that can be delegated is a crucial step in managing burnout caused by an overwhelming workload in personal branding. In my experience, delegating not only lightens the load but also empowers your team or support network. It fosters collaboration, allowing others to contribute their expertise and creativity to your brand while freeing up your time to focus on strategic aspects that require your unique insights and skills. Moreover, delegation is not just about task management; it's about building a resilient and efficient ecosystem around your personal brand. By entrusting responsibilities to capable individuals or tools, you create space for innovation, growth, and sustainable success in your personal branding journey.

That one is hard for most people. Especially if you're not exactly flooded with cash. When to bring in people? Freelance or staff? How much time and money will I burn until they actually help me and not cause more headache. There's no easy solution for this. You WILL have to try people out and give it some time and money to see if it works out or not. And you need to be ok with losing that time and money. Maybe go at it from the side of personality fit first. Skills and collaboration can be worked on and learned. But you will infinitely enjoy yourself more if you actually like the people you work with and they understand and share your values.

You might be doing multiple tasks by yourself and facing the burnout . All the things are not required to be done you . You delegate the tasks which have less role in your growth journey and get more time for the important tasks. Don't trade time for money , instead do the opposite . Time is the only asset we cannot afford to lose . So delegate everything which are not core to your profession and focus on the things where are important for your career or business . You can reduce burnout to great extant.

We are often let down by our own growth. And at times, it takes its toll on us. Reigniting a flame may be like patching up with someone you had a silent fall out with. But there are several ways to do it: 1. Remember what made you love your work. 2. Revisit past, successful projects and the emotion you felt creating & completing them. 3. Find the joy & creativity you always had. This will spark the love you’ve had for personal branding.

We may feel stressed or burnout the tasks which are not truly aligned to our mission , vision or which we deeply care about . This comes from our passion . But we tend to do the things which we really love even forgetting time , eating meal or even calling from some near and dear ones . We deep dive into our passionate things . May times we forget our passion and copy others passion thinking it might bring great fortune and face burnout like situation . Reinvent the passion and it can solve burnout problem to great extent.

I can't say how many times I have lost my passion. I'm not really sure how it feels anymore to be honest with you. It's like happiness in a way. Truely and deeply knowing yourself, what drives you and what you actually want - and i mean what you REALLY want, not what you think you want because other people have it and tell everybody they should want it too - is the start of it all. If you know that and you do meaningful shit, with (mostly) cool people, is what should keep the passion alife in my opinion. You need to have purpose that you are able to execute on and make a living off of. Look up Simon Sinek "Start with Why" and the "IKIGAI" if you are not already familiar.

Reconnecting with passion is like reigniting a spark. There have been moments in my entrepreneurial journey where I've felt lost or disillusioned, wondering if the grind was worth it. But every time I've taken a step back to reconnect with why I started in the first place, I've rediscovered that fire within me. It's about infusing passion into everything I do, letting it shine through in my brand and reigniting that sense of purpose and excitement.

Rekindling the passion for your work can significantly alleviate feelings of burnout. Reflecting on the aspects that originally drew you to your career and ensuring these are front and center in your personal branding can reinvigorate your enthusiasm. Initiating passion projects allows for a creative outlet that not only boosts your satisfaction but also enriches your professional profile. When your personal brand genuinely aligns with your interests and passions, your career naturally becomes more fulfilling and engaging. It's a powerful strategy for not only combating burnout but also for finding deeper satisfaction and success in what you do.

There is a reason we work with teams, we work with peers and community. There is a reason community building is actually part of personal branding. Because you will need help and we have to seek help from time to time, a friendly gesture, expert advice, a gentle reminder of your passion and purpose - it can come from anywhere and will boost your morale up, often helping you with your burnout and overwhelm.

Outra quest?o a se considerar é que ter uma marca pessoal forte n?o significa falar sim para todos E para tudo. Sabe determinar os limites é fundamental para a qualidade do seu trabalho, da sua saúde e da sua entrega. E por fim, saiba que pedir ajuda n?o é sinal de fraqueza, mas sim de maturidade e responsabilidade.

Seeking support is not a sign of weakness but a testament to strength. Surrounding myself with mentors, peers, and a supportive network has been invaluable. Whether it's seeking advice, venting frustrations, or simply finding encouragement, having a support system has helped me navigate the highs and lows of building my personal brand. It's a reminder that I'm not alone in this journey and that together, we can overcome any challenge.

Personal branding should enhance your career, not drain you. Balance is crucial. Regularly assess whether your efforts align with your goals and well-being.

Personal branding should not cause burnout. Here are 3 thoughts to reframe your approach: 1. Personal branding is progressive. It's a continuous activity that happens gradually over time. There is no need to do too much, too soon. 2. Personal branding is in phases. Pace yourself to work through your brand clarity, content, credibility, etc at different stages. There is no need to do everything at once. 3. Personal branding is personal. This means you can control how you do it. Reflect on your motivations, methods, and mindset around personal branding. Are they truly yours, or are you pursuing another's goals? Be yourself, take your time, and do it your way. Your career won't be built in a day.

If your personal branding is causing career burnout, here are some steps you can take to address the issue in simple terms: Identify Triggers Determine specific aspects of your personal branding that are contributing to burnout, such as excessive social media use, pressure to constantly promote yourself, or unrealistic expectations. Focus on Self-Care Prioritize self-care activities such as exercise, relaxation, and spending time with loved ones to recharge and reduce stress. Seek Support Talk to a trusted friend, mentor, or counselor about your concerns and explore strategies for managing career burnout related to personal branding.

If personal branding and career goal is aligned to the same path, it makes things easier. What if you are trying to make a personal brand for a soft career switch. E.g - You are in Quality Assurance and you would rather want to be a developer, set proper boundaries and respect them strictly. In case you want to advance as QA itself and then you are posting, sharing, learning everything in that direction - I think it will really help for the most part as the chances of getting burnout is less with you working for personal branding and career goals along with your work in the same area. But it might be important to remember, it doesn't completely remove the burnout and we still need to be careful.