What do you do if your personal brand as a Thought Leader is not gaining traction in your career?

Consider collaborating with other thought leaders by co-hosting a webinar on a relevant industry topic, guest blogging on each other's platforms to cross-promote expertise, and participating in panel discussions at industry conferences to showcase collective insights and expertise, all of which can amplify visibility and credibility for your personal brand as a thought leader.

As a high ticket business coach, if your personal brand as a Thought Leader isn't gaining traction, start by reassessing your strategy. Focus on creating valuable content that solves real problems for your audience. Build relationships with influencers and collaborate on projects to expand your reach. Leverage social media platforms effectively to engage with your followers consistently. Finally, seek feedback from your audience and adjust your approach accordingly to stay relevant and impactful.

Perhaps it's because you are not, actually, a thought leader. Harsh I know, but the honest assessment of ability, actual achievement, contribution to the/your field is critical. If no one is following, you are not leading. If that is the case, perhaps you need to ask yourself 'why'. Stating you're a 'thought leader' does not make you one.

Refine Your Message: Ensure your message is clear, valuable, and resonates with your target audience. Focus on solving their problems or addressing their needs.Leverage Different Platforms: Explore various platforms such as social media, blogging, podcasting, public speaking, or guest appearances to reach a broader audience.Engage with Your Audience: Actively interact with your audience by responding to comments, participating in discussions, and seeking feedback to build relationships and credibility.Collaborate with Others: Partner with other thought leaders, influencers, or organizations to expand your reach and credibility through cross-promotion and collaboration.

If your goal is to be a thought leader and it is not gaining traction, I would look at 3 things. 1. Is this truly what you want? Is this true to who you are and what will bring happiness or is this someone else’s definition of success. Being brutally honest with yourself can help bring you back to alignment. 2. What are the self limiting beliefs that you have that could be holding you back? The attitude shows up in the work and if you have feelings of inadequacy or fear, that will show up as lack of confidence in how you write. 3. Timing. Timing is everything and yes sometimes we push for momentum but if you relax, have patience, sometimes things unfold faster than if you had planned out each day.

To boost traction for your personal brand as a thought leader: 1. Refine your message to ensure clarity and relevance. 2. Increase visibility through diverse platforms like social media and public speaking. 3. Engage with your audience actively to build relationships and credibility. 4. Collaborate with other thought leaders to expand your reach. 5. Continuously learn, adapt, and seek mentorship for ongoing improvement.

To engage more effectively, I would: 1. Actively participate in conversations with followers by responding to comments, messages, and mentions promptly. 2. Share user-generated content to showcase community involvement and foster a sense of belonging. 3. Create polls, quizzes, or interactive content to encourage audience participation and feedback. 4. Host live Q&A sessions, webinars, or AMA (Ask Me Anything) events to directly engage with followers and address their questions or concerns. 5. Initiate discussions on relevant topics to spark conversation and encourage followers to share their thoughts and experiences.

Innovation is key to thought leadership. When you want to make a difference you have to be different ! Being ahead and putting your authentic self out is the way a TL brand is created. Think creatively and don’t be afraid to experiment.

It is of utmost importance to devote time to reflecting on one's personal brand strategy. Periodic self-assessment plays an instrumental role in refining approaches and achieving goals. Therefore, it is recommended to consider the key elements of your personal brand strategy, such as your goals, audience, messaging, and tactics, to better align them with your objectives. This practice enables you to identify areas that require improvement and ensures that your approach is in line with your desired outcomes.

Consistency is the secret to be in the 1% band ! You don’t get there by chance. You have to work to build credibility and your brand. Persist to succeed. To build authority achieving small milestone success will get you traction. Attempt smaller things before you start on bigger projects. Get support of your audience. Be vulnerable and be authentic in whatever your so

You persevere. You stay consistent. You stay resilient. And of course, you try to find why. Is it your content? Is it your tone of voice? Is it your content Strategy? The channels? As a thought leader you should always stay engaged with your network. Ask them what they think of your content, what they would like your view on. You should reciprocate engagement by engaging. Do not give up. Thought leadership takes a lot of time to pay off.

To enhance one's personal brand, it would be beneficial to solicit feedback from trustworthy individuals, such as mentors, peers, or colleagues within the industry. This approach can provide valuable insights into one's strengths and weaknesses, and help to develop a better understanding of how one is perceived by others. It is crucial to remain receptive to constructive criticism and willing to make necessary adjustments based on feedback. It is important to remember that personal brands are not immutable, and can evolve, thus it is imperative to be open to adapting one's strategy as circumstances change.

Your personal brand won't gain traction unless there's something appealing about it to the target audience. People need to be happy to see you, enjoy your presence, or admire you in some way. Figure out what that advantage can be for you.