What do you do if your personal brand is not standing out in the Creative Strategy industry?

Know your purpose: What makes you tick? What unique perspective can you bring to the table? Articulating your purpose will guide your brand and resonate with those who share your values. Deep audience understanding: Who are you trying to reach? What are their challenges and aspirations? Understanding your target audience allows you to tailor your messaging and showcase how you can solve their problems.

If my name is more popular than the brand I am representing, it means that the company needs another marketing manager. The purpose of marketing is to make the company's name recognizable and respected. We are working for the big idea, not for our ego.

Communicating your purpose and passion behind your work is the key to connect with your audience. When people understand and resonate with your purpose, they are more likely to support your brand and what you offer. Adjust your brand messaging, refine your portafolio, and focus on delivering high-quality work that aligns with your "why".

El ejercicio IKIGAI es una herramienta poderosa para descubrir nuestra pasión, misión, vocación y profesión. Al igual que una autoauditoría de marca personal, nos permite reflexionar profundamente sobre quiénes somos, qué nos motiva y cómo podemos contribuir al mundo de manera significativa. Al realizar este ejercicio, podemos identificar nuestros valores fundamentales, fortalezas y áreas de mejora de manera más clara, lo que nos ayuda a alinear nuestra vida personal y profesional con un propósito más profundo. Al final del ejercicio IKIGAI, uno puede sentirse más seguro y consciente de su camino en este mundo, comprendiendo mejor cómo puede hacer una diferencia significativa y vivir una vida plena y satisfactoria.

I always believe in the potential of a well-told story. You need to find your difference, put together good cases or hypothetical examples that represent the way you think and how much you can add to the brand or project you want to participate in. As I said at the beginning, I always believe in a well-told story and the connection and emotion it can generate.

Personal branding - you gotta be the person you proclaim you are. Live and breathe that persona to the full. Identify, commercialise and promote that 'individual belief or super power' that adds value and makes you different. Being 'alternative' is not enough' Being 'on trend' is not enough. Being 'popular' is not enough. Separate the wheat from the chaff. Anyone can promote / shout / be prolific but without substance its just noise. Crucially, if you have nothing say - don't say it - if it does not add value - don't post it. Be true to yourself.

Ikigai - takes this to the next level. Consider how you're making the world a better place, how you're giving back, adding value, creating win-wins. Also, are you having fun? This is part of a very unique proposition, because most people are far too serious (mainly because they think they have to be). So look for ways to make things easy - easy for you and easy for others. And keep having fun. (=

With personal branding generally, I see a lot of ‘magicians’. I think if your brand image is some sort of magician, or creative ‘guru’ that’s going to magic up the answers… it’s time to change. Focus on tangible, professional traits. Authentic personality traits and preferences that you bring to your design practice. People work with people - especially within the creative sectors. So show who you really are, no smoke and mirrors.

Think about you literally as a brand. What would be your tag line to describe in you in 3-5 words. Or try to create a presentation to pitch yourself. This should help you to identify your USP.

when you know your core audience and there pains and gains you understand better how to position your offer to either create gains for them or address their pains. A product offer or a service based offer.

A good place to start is by creating a @Miro board, putting all the different competitors full website screenshots near each other and zooming out. This is a very easy way to see whatever everyone’s doing and then make the right decision on how to stand out whether it’s your colors or brand and of course your messaging, standing out in today’s market is more important than ever as AI is allowed everyone to level the playing field and produce companies faster than ever.

The best visual identity a creative can have it is his/her face, and it means 2 things, 1. The face "FACE" (on the front of your head and everything with in) 2. And the face "FACADE" (what you show: Your design logo and everything) The first one is the easiest do to yet the hardest to apply because not every creative want to be "known" but it is an the easiest because people will not know 2 faces, 2 smiles, 2 sounds of voices, but creating content with the YOU you have already a possibility to stand out The second one is harder because as creative we have problems creating designs for ourselves but once done it is an amazing way to communicate

It's true that it's pretty saturated out there. So how do you stand out? Consistency of fonts and colour are for sure essential. But another layer is to consider the concept of "relevant unexpected" rather than being relevant/expected which is easy and almost by default, go beyond and take some time to think and craft concepts and ideas that have a unexpected touch to them. A kind of " aha I see what you did there" moment.

Create a Brand Book with detailed guidelines that cover all possible use case scenarios - Social media, offline marketing collaterals, brand partnership kits, etc. Create the base templates in advance as it will help to maintain brand identity and tonality, as well as automate the content creation process.

In such a saturated market, standing out visually is difficult. But there are things you can do that will help. Get a personal branding photoshoot done. Work with a photographer who you gel with and who seems to understand you. Then, even if you are good with photoshop, get a professional graphic designer to use those images to create your visual assets. Those two things will make a huge difference.

Be curious, and keep up to date with what’s happening in the industry both locally and internationally. Reach out to those who you align with creatively - tell them you’re watching and would love to collaborate !

It's more than contact lists; it's about forging genuine connections within the creative sphere. I dive into industry events, engage in online forums, and link with like-minded influencers, always staying true to my essence. Each interaction is a chance to share, learn, and collaborate, strengthening my brand and theirs. This approach transforms networking from a task to a meaningful journey, enriching both my career and the creative community. #Networking #CreativeCollaboration

Write personalized DMs instead of spamming their busy inbox. Build a conversation that revolves around your audience's interests, which will create strong connections and genuine relationships. The best approach begins with researching the audience in your network by understanding: What they like and dislike What keeps them excited Their activities outside work or hobbies Use your findings to start a conversation with them.

This is such an undervalued practice, mainly because no one wants to asking (sometimes to themselves) that without their network they’d get zero work. If networking is ‘not your thing’, get better at it. You can learn how to be better at it (try things like NetKno from Jeni smith or other passionate networking experts). You don’t have to be outgoing, but you have to build a network.

La idea es estar presente donde tus clientes están. Si bien es cierto los medios digitales son un fuerte gancho para conocer nuevos usuarios. El mundo físico está lleno de ellos. Pongamos un ejemplo del mundo del ciclismo. Existe varios eventos en donde se reúnen semanalmente o mensualmente para juntarse y pasarla bien haciendo rutas. Tu marca puede aprovechar ese momento para promocionar tu marca de taller de mecánica. "después de la ruta, pasa a la nuestra y engrie a tu fiel acompa?ante de aventuras"

Most often than not, the experts we need to hear the most-- the ones with decades of experience-- from are the ones holding back from sharing their content. Some of the reasons people hold back: Fear of judgment: yeah, the internet is a scary place. But remember you're the expert. And you're sharing from a place of experience. 80% of the people with negative opinions know nothing about the realities of what you went through and the lessons you've learned. Imposter syndrome: If you have it, that's a good sign. But don't let it stop you. Ignore the need to be THE expert or have something truly groundbreaking to say- start with observations and opinions, quick tips you would share with a junior at work. Just start.

útil para organizar e esquematizar o seu potencial! Criar conteúdos é inspirar outras pessoas a entenderem suas capacidades e atrair os olhos ao seu potencial criativo.

Showcase Your Work. Create a portfolio showcasing your best projects, case studies, and client testimonials. Highlighting your successful collaborations and outcomes can provide tangible evidence of your skills and capabilities.

Choose the topic that is dearest to you and make it your brand focus - your purpose. If you are passionate about something it will be more easy to find authentic topics and create high quality content around it. Collect ideas, create a content plan with outlines

Share content that aligns with your audience's preferences based on your research. Create content that enables them to learn, educates them, and provides insights they can use to take action.

Social media is that unforgiving bottomless pit which needs a virgin sacrifice every full moon for success to flow in consistently ?? You want to build a brand- elbow grease. You want to keep the brand relevant- sacrifices all the way. One such sacrifice would be time away from the screen muahahaha- unless you’re on top of top trends, you’re not going to be able to apply them to your content strategy and cash in on the clout for it. You see a trend, quickly assess if content creation around it would work with your overall brand tonality. The smart ones would even find a work around in case it’s not. The next trend comes in, rinse and repeat.

A brand is a living, breathing thing that needs to evolve with you and your industry. Know your target market, find what makes you unique, and don’t be afraid to be bold. There are a million options to choose from, so visibility cannot be overlooked either.

Social media is constantly changing; the key is the flexibility to adapt and the hunger to learn. Keep yourself updated by: Following trends Reading updates from your industry news Subscribing to newsletters from top industry sources Enrolling in the latest courses Joining groups of people in your same market Engaging in conversations Asking questions This keeps you informed and ensures you're not left out of the game.

A mi me ha resultado útil aplicar estos consejos: Aprendé rápido, hacé las cosas bien, abrazá el cambio, innová constantemente y mantené siempre una visión optimista del futuro. Es importante entender que toda evolución viene de ser conscientes de donde venimos y hacia donde vamos.

Adapting and evolving are like your personal brand's secret weapons in the creative strategy world! When you're auditing yourself, it's not just about what you've done—it's about being open to change and growth. By staying curious, trying new things, and being flexible, you show that you're ready for anything. This ability to adapt and evolve makes your personal brand stand out as fresh, relevant, and full of possibilities in the dynamic realm of creative strategy.

Stop worrying about your “personal brand” (honestly, nobody cares) and focus on making bold, brave, disruptive, envy-inducing work.

I have seen folks say to stop worrying about your personal brand-I don’t agree with that at all. It really does matter when you’re trying to grow to a leadership role. Reputation is everything. You can be incredibly talented, but difficult to work with. If that word is in the street in the area you’re doing business in your reputation will suffer. Reputation is your personal brand—-chillllllle. I’ve said this many times before. Seek out a mentor but before you take that plunge, understand what the mentee mentor relationship truly means and make sure it’s something you are capable of doing.

In the creative industry, first worry about your portfolio and your skills — you ‘personal brand’ will not not and never will convince/fool anyone. The field is about talent, not personality. Having said that, once you have skills and portfolio … if you can add a ‘persona’, yeah, it’ll help.

Your personal brand should be a continuity of your way of being and thinking. Not being your unique self it's possibly the first error to detect and causes the most problems. There is no point in showing a different face, in the medium and long term it is very complex to defend. Sincerity and honesty are key factors.

And solving real customer pain points that solve every day problems - too many companies focus on the product sell and the functional benefits - where’s the joy in that?