What do you do if your personal brand in service operations isn't attracting valuable connections?

1. Consider refining your brand message to better resonate with your target audience. 2. Seek out relevant networking opportunities where you can showcase your expertise and value proposition. 3. focus on building genuine relationships and providing value to others in your industry to attract valuable connections.

cuando inicié con mi marca personal, me di cuenta que todos mis contactos eran enfocados en buscar peers o jefes de empresas transnacionales grandes de donde vengo, sin embargo, el desarrollo de mi marca personal está más enfocado al lanzamiento de mi consultora de marketing, por lo que al evaluar los objetivos, me di cuenta que los contactos que tenía, no eran relevantes para conseguir clientes. Por lo que teniendo en mente el objetivo, es más sencillo saber donde queremos ir.

If you are on a quest to monitize your personal brand, you need to start with a clear understanding of your own marketing mix: 1) Who are you targeting ? Does your personal brand appeal to them ? 2) What is your unique selling proposition ? As in why should they believe in you ? 3) Do you share the same values with your customers 4) Are you connectign with your audiences over the right channels ? Building loyalty and engagement with a personal brand can be very subjective. It goes beyond the services and at times overlaps with a personal story. Answer the above questions and then see what gaps need to be filled.

That's exactly what I am willingly doing, I had accumulated lots of experience throughout the years with both dealers and manufacturers and I think it's time to share it with the juniors and even peers and leaders. Developing people in this field is something that I find pleasing and purposeful

Specialization and content strategy are important: - articles shall be inline with audience expectations - message must be short and clear - used language level must be suitable to all kinds of audiences and levels of educations - visualization is essential and attracting more audiences

Establishing a coherent personal brand requires a strategic approach to messaging across various platforms. On LinkedIn, this means curating a professional profile that echoes the core messages and values you share in industry forums and other professional networks. Consistency in your communication reinforces your brand identity, making it more recognizable and trustworthy to your audience. It's about creating a seamless narrative that aligns with your professional goals and showcases your unique value proposition to the world.

Ars and posts must added value with clear and direct messages to the audience. Posts and articles must be short around reading 1-3 mins as average.

Once you understood your target audience, check into the media platforms they consume and if they have been migrating from one platform to another. I would customize the messaging to each platform. Redefine any digital marketing tactics you are investing in such as SEO and refine the keywords to match the new findings. If your USP is not appealing anymore rethink your strategy, perhaps it’s time for an expansion or a specialization. Rebrand yourself and repositing your services if you have discovered that the market has changed scenes. Personal brands need to remain nimble.

One often feels the urge to say sooo much about oneself and one's brand, but often this can be more confusing than helpful. That's why it's best to approach it like writing text: eliminate everything that's unnecessary and focus on what's important.

Our message should adapt to diverse channels and audiences. Aside from that, being consistent in fundamental ideas and principles also makes our audience confident with our thoughts. Tailor your messaging to resonate with each platform's audience while being true to your brand's voice and personality. Customize our message according to each platform's audience while keeping authenticity to the company's vission and our personality could be our additional strenght.

Authentic engagement on LinkedIn transcends mere networking; it's about building trust and establishing a reputation as a thought leader in your field. When you contribute genuine insights and foster meaningful interactions, you're not just expanding your network—you're enriching it. This approach can unlock doors to new opportunities and collaborations, making each connection not just a number, but a pathway to potential growth and success.

First and foremost be yourself. Walk with your values, have trust and give respect. Engage in meaningful conversations. Get to know others - colleagues, clients etc. to connect and grow relationships. Continue to work and grow into long lasting relationships.

Amplify your personal story & your value system. Be authentic and humane in yoru approach and seek out testimonials from your happy customers. Introduce incentive by referral as well.

I believe that authenticity is more important than ever today. Pretense is quickly exposed, and it serves no purpose. One should strive to be authentic in what they do and how they present themselves because that's the only way to attract the right people. Anything else leads to false signals and a poor network.

Content is king and needs to be regular without being exhausting. Make sure your content is beneficial and includes inforgraphics, reports,advice or useful information that reflects your competitiveness. Share case studies and success stories as well.

Good content is indispensable. We consume so much information throughout the day that the content you present should truly add value. When generating content, ask yourself: does it provide value to my readers?

You developed your brand, defined services & refined a methodology that delivers revenue-generating results. What an empowering moment- when you OWN who you are & are CLEAR on your offer! Yet you struggle to attract your ideal clients on digital media, even though you hashtag, engage, run ads, & used voodoo dolls to get them in front of your incredible offer. NOW what? What do you DO & what do you DON'T? DO: Look back at your successful clients. Have you recently requested a referral or review? DON'T: Reach out JUST to ask for something from them. DO: Be genuinely interested- reference current events in their journey, connect YOUR impact to THEIR wins. DON'T: Let pride keep you from a new ideal client by leveraging a past one! DO: ASK.

Supporting others in different posts and sharing knowledge and experience will increase the visibility and engagements. Your engagements will increase your visibility and your posts interactions

Consistently and continuously working on your brand is crucial, and above all, never resting on your laurels. Keep pushing forward.

Remember, quality often trumps quantity when it comes to building a network that truly supports and enhances your career objectives. In the dynamic world of LinkedIn, it's essential to curate a network that is engaged and finds value in your content. If you notice a lack of interaction or alignment with your professional goals, it may be beneficial to disconnect from inactive members. This can help streamline your feed, allowing more space for meaningful exchanges and opportunities that resonate with your professional journey.

Seek feedback from customers and act upon it. Get into important details and understand what they liked and what they dont. Open the floor for candid conversation and allow humility to show you what can you do to be better at yoru business and services.

Unique offering suffers at first but it will catch up upon time. But to get it move, you need to have multiple check points and some trail and errors corrections.. - check the process. Process is something so much important, we cannot escape from the process while Crafting the brand - measure the yields. Measurement in can be made in multiple terms, it all depends on the business, but measuring must not be stopped. This will say whether the goal is achieved or not. - take pause. Yes take pause to understand the movement, keep on working may not help in building a brand. Pause and evaluate. These are few of my personal experience.