What do you do if your personal brand as a public speaker isn't gaining traction for long-term success?

- Building a community is very crucial. You need to recognise the ones who are actively interacting with your content. Give them exclusive access to your future content. Keep them involved. - Re-think the way you are positioning yourself as a brand. Why should someone listen to you? What’s your message? - Be authentic. Very very authentic. Don’t just copy paste existing stuff from the internet. If you really wanna do that, do it like an artist. Bring a bit of you from whatever/wherever you take inspiration. Idea is to create your own recipe, your work may not impress initially but once you find the right ingredients, right process, you’ll definitely make a great dish!

One thing I’ve found helpful is to stop pushing a brand and try to engage those that already feel a connection to my content. When people feel like they’re seen and appreciated by me, and I listen to the impact any of my messaging has had in their lives, they are more apt to spread the word about what I offer or re-engage my material repeatedly. I find that relationships are often better than big numbers!

Who are you serving and what makes you different? Answering these questions are non-negotiable. Then speak to your target audience and share your value. Online and onstage presence will increase over time.

This is a great starting point! To add to that, I believe defining your target audience is crucial. Understanding their specific pain points and desires will help you tailor your messaging and content strategy. That is your north star to guide you. Here are some questions to guide your self-reflection: Am I truly passionate about serving this ideal client? Do I have the skills and resources to meet their needs? Is there enough potential in this market? Exercise: Create a detailed profile of your ideal client, including a name, background, and goals. Visualizing a specific person can help you tailor your messaging and offerings more effectively.

What I'll do is reassess my goals to make sure I'm still on the right track and if I discover I'm drifting away from my goals I work on it and quickly go back on track. I also understand that success takes processes so I won't be perturbed if I'm not gaining the required traction as far as I'm on track, I keep offering value and keep showing up consistently then it's just a matter of time before I attract the right audience and traction to my brand.

Enthusiasm, passion and a keen desire to make a difference to the lives of your audience drives engagement - especially when you know your topic well enough to focus on the audience and not wonder what you'll say next!

I am big at doing data mining. You must ask questions to your audience. A strategy I often teach is for asking your last client this powerful question: "When did you decided in the heart of hearts to emotionally and financially to hire me as your coach, consultant, or speaker?" The answer to this question is the key for you to create more content to get more clients and speaking gigs. Same to your audience. Ask them: What do you like the most about my content? What else would you love me to do for you to feel engaged and empowered?

Go interactive, in line with my message. With so many streams of information competing for our attention today, it's easy to have people get distracted from your presentation. But if they know they're going to be asked to participate, you've just upped their involvement.

It is very important to first analyse your audience and keep them engaged in your topic. Making it an interactive session is very important. The speaker itself will come to know whether the audience is engaged in its topic or not. And as soon as you come to know when the audience is not engaged it's very important to either ask questions or depending on the topic divert the audience to a story. In all it's very important to have a two way communication rather than just a one way communication.You can have a two way communication only when the audience is there with you for the entire speech, that is called an effective communication.

O engajamento é fundamental para o sucesso de qualquer marca pessoal, e um diálogo ativo com seu público pode fazer uma grande diferen?a. Aqui est?o algumas estratégias adicionais para melhorar a intera??o e aumentar a atra??o: 1. **Escuta Ativa:** Monitore a atividade do feedback do seu público, seja por meio de comentários em redes sociais, avalia??es em eventos ou diretamente em conversas. Use essa informa??o para ajustar seu conteúdo e abordagens. 2. **Pessoal

If your personal brand as a public speaker is not gaining traction, it is time to take a closer look at your messaging. Believe me, I have faced this challenge more times than I can count! Clarity is absolutely crucial. Ensure that you are clearly conveying who you are, what you are offering, and why it matters to your audience. Sometimes, it is about simplifying your ideas or adjusting how you present them to really highlight the benefits. It is remarkable how a clear and focused message can set you apart and make your brand memorable. Every time I have encountered this issue, refining my message has been the key to success.

Refining messaging is a continual process - even when you think you've got it right. Allowing each tweak, shift or change you make in yourself or presentation will allow the messaging to continually develop.

Evolve or Evaporate: If what you're doing isn't working, maybe it's time for a brand evolution in your messaging. Keep learning, adapt your style, or even your content. The world changes, so should your approach.

a importancia da clareza na comunica??o de sua marca pessoal. Uma mensagem clara e impactante é fundamental para se conectar efetivamente com seu público e se destacar no mercado. Aqui est?o alguns passos para garantir que sua mensagem seja eficaz: 1. **Defina Seu Propósito:** Articule claramente quem você é, o que você faz e por que isso é relevante para seu público. Sua mensagem deve refletir sua miss?o e valores de maneira concisa e convincente

Visual brand consistency is vital - and makes life easier. Consistency means you are more instantly recognisable to your audience, and there's no reinventing the wheel with presentations, materials or marketing. Once set, you can focus on your presentation content and how to engage with your audience.

Cohérence visuelle, cela implique une charte graphique qui ne doit pas envahir le champ visuel. La cohérence est aussi de prendre en considération (dans le cas d'un cour ou d'une conférence) qu'un support n'est pas un prompteur ! Si l'orateur lit le texte, autant enlever le texte ou l'orateur, cela sera un parasitage entre le champ visuel et le registre auditif. Nous retenons en moyenne 20 pourcent de ce que nous lisons et 30 pourcent de ce que nous entendons, lier le visuel à l'auditif, sans être dans la lecture ou le parasitage, permet de retenir 50% de ce que nous entendons et lisons en même temps. Construire une intervention implique une scénographie, afin de capter l'attention mais aussi la maintenir et cela passe aussi par le visuel.

a importancia da consistência visual para a percep??o e o reconhecimento da marca. Uma identidade visual coesa n?o só fortalece sua marca pessoal, mas também contribui para uma experiência mais profissional e inovadora para o seu público. Aqui est?o algumas dicas para garantir que sua identidade esteja vi

It‘s more than just your logo. Think about: colours fonts shapes Just 1 or 2 of each - not more But think also about your personal brand in terms of your ?? style of clothing ?? tone of voice ?? sense of humour ?? use of props ?? how you use gestures ?? how you use the stage ?? graphics, music, video The more consistent you can be - despite talking about slightly different topics - the more relatable you become because familiarity gives people reassurance. That strengthens your personal brand - so attention to detail is key. If that‘s not one of your strengths, get support from someone who has an eye for detail - it all adds up

It's about being visible. Which is also about being courageous. Courageous enough to go forth and enthusiastically share your message even when you find yourself in groups where your passion or message may not be as well received as you'd hoped. Every experience and connection helps build profile, brand and learnings.

Participer à des colloques, des table rondes et autres espaces d’apprentissage et de partage. Savoir écouter est la première des qualités et cette compétence doit s'afficher dans ce type d'espace, tout en sachant à un moment donner poser une question ou faire une remarque. Tout est une question de graduation, monter que l'on peut être intéressant sans être envahissant :) Et pour ceux qui ont le temps, publier, cela est productif afin d'étayer un réseau.

Some of the most beneficial ways I've expanded my network were to get involved in executive networks as a featured speaker. This puts you in front of the executives making big decisions, especially if your topic is pertinent to that. You can also leverage Speaking Bureaus, attend industry conferences, and connect with VA agencies. If their clients are looking for speakers, they might be able to recommend you!

ao afirmar que o networking é crucial para o crescimento e fortalecimento da marca pessoal. Expandir sua rede pode abrir portas para novas oportunidades, aumentar sua visibilidade e ajudá-lo a se conectar com influenciadores e clientes em potencial. Aqui est?o algumas estratégias planejadas para aproveitar ao máximo o networking

If your network is your net worth, maybe you're fishing in the wrong pond. Reach out to your network and add value to them. Be the one that adds the most value to others and watch the magic happens.

- Je met en place chaque semaine, deux heures, le même jour, une veille informative et juridique afin de rester à jour. Pour chaque intervention : - Je prends des informations sur mon public cible : secteur d'activité, tranche d'age, etc toutes données sociologique disponible. - Si possible je présente toujours mes interventions à des personnes extérieures à mon champ de compétence afin d'évaluer la pertinence et la compréhension de mes propos.

If your personal brand as a speaker isn't gaining the long-term momentum you’re after, it’s time to innovate. Are you bringing fresh, game-changing ideas to the table? In a crowded field, staying relevant means pushing boundaries and delivering something no one else is. Try shaking things up with new formats—like interactive talks, podcasts, or virtual events—to keep your audience hooked. Innovation is the key to transforming your brand from just another voice to the one everyone wants to hear.

If you are someone who believes in continual improvement to make yourself and your team better, then the answer is pretty simple — work hard, reassess, experiment, find your comfort zone, look for more opportunities, keep on speaking wherever you can, find your groove, and never give up. There’s no magic bullet. As I learned a long time ago, “The only place success comes before work is in the dictionary!”

It's not about your brand as much as it is about your message. What are you trying to say, what is your core statement, what is your message to the world? The root of this message lies in your values. Therefore, the start point is knowing yourself, defining your values, identifying the message and then disseminating it. The brand is merely the image, and it can only resonate if it's illustrating a relatable core value.

If you're not seeing the traction you desire, consider refining your niche and core message to stand out in a crowded market. Develop a compelling signature talk that showcases your unique insights and experiences. Leverage social media platforms to share valuable content consistently, giving your audience a taste of your expertise between speaking engagements. Network relentlessly, both online and offline, to forge meaningful connections within your industry.

Think honestly about your authenticity. ?? Do you 100% relate to your audience? ?? Do you nerd out about what they do? ?? Do you feel comfortable with this audience? If not, the audience isn‘t right for you. Perhaps it is time to tighten up your positioning so that you are in front of your amazing tribe.