What do you do if your personal brand and online presence suffer during a layoff in B2B Marketing Strategy?

Create a compelling & interesting elevator pitch that describe you as a person - without your previous title/co, what inspires you as a marketer, and what do you hope to achieve next in your career? So here's mine: "I'm Cindy, granddaughter of a pioneering loanshark in 1960s Singapore. Defying norms, she smartly provided loans when needed by positioning herself in gambling dens observing losing individuals. Inspired by her, I aim to merge customer value with business goals through distinct strategies and precise marketing."

One thing I have always found helpful is making true and realistic assessments. These situational analysis and assessments enable us to understand: ?? what happened ? ?? why did it happen? ?? Cause and effect relationships These factors ??enable us to strategize the solution strategy and its framework. After a clear understanding of the situation, ourselves and B2B Marketing canvas as a whole, we can confidently move towards the implementation and execution of the solutions.

A layoff doesn't define your skills or experience. Use this time to reflect on your B2B marketing accomplishments and update your resume, highlighting key achievements and quantifiable results. This will be your foundation for rebuilding your online presence.

During a layoff, reinvigorate your personal brand by actively engaging with your network and contributing thought leadership content. Update your LinkedIn profile with recent accomplishments and seek endorsements. Offer free webinars or consultations to maintain visibility. Join industry forums, contribute to discussions, and share insights to showcase expertise. Collaborate with peers on projects. Use this period for professional development to enhance your skill set and certifications.

It's a common pitfall to update profiles or increase social media activity only when job hunting. It’s vital to keep your online presence active and updated, not just when you’re job hunting. Consistently engage on platforms like LinkedIn and X and others to showcase your expertise. Share insights, and engage with your network, regardless of your employment status.

Beyond updating your resume and profile on Linkedin, consider creating a Value Report for yourself that showcase work examples of how you have solve a business imperative, created value (both monetary and non monetary) and displayed leadership/good stakeholder management skills.

This is a perfect time to showcase your B2B marketing expertise. Start a blog, contribute guest articles to industry publications, or even create informative videos on B2B marketing trends. Sharing valuable content keeps you visible, establishes you as a thought leader and demonstrates your continued commitment to the field.

Consider doing pro-bono or freelance work for smaller/non for profit organisations where you can offer your expertise in branding/content creation/digital marketing to practice & showcase your expertise! The term "CMO-on-Loan" or as-a-service, has become increasingly popular especially when an organisation is trying to tap into the expertise/knowledge of how an established marketing team set up their framework/operations without paying the full cost of a marketing headcount. this can be a good avenue for you to use your knowledge to create valuable content !

Reach out to former colleagues, connect with industry professionals online and attend virtual B2B marketing events. Networking is all about building relationships, so rekindle old connections and forge new ones. Let people know you're available and actively seeking new opportunities.

Showing up and having your name pop up where the action is happening is half the battle won! Strive to be top of mind for your connections because you never know where the next opportunity might find you.

Stay active on relevant social media platforms. Engage in industry discussions, share insightful content, and participate in online B2B marketing communities. This keeps you visible in the B2B marketing landscape and positions you as someone who's still engaged and passionate about the field.

Your personal brand also 'suffers' a boost with B2B goodwill and hence some negativity is also bound to come through the same path. However, while brand PR can be done to control the damage traditionally, an open apology or a cause-and-effect of why the lay off happened goes a long way on the internet in making people see the human side. The world wants to see you regret laying people off even if there was no choice, admit it openly!